how do you know that you just can't be working 18 hours a day every day
the way I am I just don't think you are you don't really know anymore you're right okay
okay fundamentally wrong and for any online gurus out there that are boasting about how
hard they work and how they can outwork anyone I'm gonna make Monday morning my [ __ ] it's
just one big dick measuring contest and it leads people to thinking that hard work equals success
and that's simply not true so many people outwork me on paper but I still make more money than them
now of course I work hard but it's not the driving force behind how I went from being
broke to becoming financially free and I know a lot of you might not believe me right now but in
this video I'll show you how you can become rich by working less and why measuring success on how
hard you work is just keeping you poor everyone has the same 24 hours in their day but how does
someone like me make more money than people that work more hours statistically a farmer works on
average 116 hours a week out of the total 168 they have available I on average work probably
about half of that but out of choice because I am fully addicted to this but if I really wanted
to or could work significantly less now the average salary for a farmer in the UK is around 32
000 pounds a year that means they only make 580 pounds a week now last week alone I made 22
000 pounds in my marketing agency a farmer could be an outlier so let's do another one
a real estate agent they work on average 49 hours a week with an average hourly wage of 18 pounds
that's still only 882 pounds per week and 21 000 pounds less than I made last week in just one of
my businesses and look I'm not saying this to brag I'm saying this because I want to get this message
across to you I could make an annual salary on a bad week whilst hiking up a mountain in Iceland or
sipping on a cold beer on a boat in Ibiza I have the freedom and financial ability to do this as
do many other people because of one thing I make the right decisions on how to spend my time and
I know it sounds simple right but if everyone was good at the same decision making a lot more
people would be in the same shoes as me you see there are four key things that you really need
to get used to to get good at decision making and the first one is Task delegation think of it as
if you were the manager or coach of the team and your objective is to win the league at the end of
the season right you can't do it all on your own you need the players with significant skills that
can fulfill each role efficiently enough to beat your opponents time and time again right this is
the same for business there are so many parallels between games and business that make so much sense
because at the end of the day that's all business really is it's one big game and the only way to
win the game is by delegating tasks to a high performing team you need to make the right hires
we only have two hands can't conquer the world on our own right so to make good decisions delegate
tasks to the right people and only perform tasks alone that have to be done by you we only have
24 hours in the day so use that time wisely that sounds like a human quote today but it's true we
need to understand how to use our time effectively and when to delegate tasks that aren't efficient
for us to fulfill ourselves so that leads me on to the next pillar and that is value selling the rich
don't trade time for money right they trade value for money and value is scalable and isn't limited
by the number of hours you have in a day the more complex the problem is to solve the fewer people
that are to solve it meaning the people that can solve it can charge more money now I love my dad
right but he spent his entire career trading time for money in a very skilled job now the value he
provides is worth millions to the companies that he works for but he certainly has never been paid
then in fact trading time for money makes very very few people money if not any which is why
in America 58 of adults live paycheck to paycheck and even worse than that they don't even enjoy the
jobs that they're working in so if you want to make money you need to sell value let's look at
the founders of Uber Travis kalanick and Garrett Camp they basically revolutionized local transport
the ease of getting around is directly attributed to Uber and hence they have nailed value selling
Uber's USP is the ability to provide customers with quick convenient transport on demand their
tagline is always the ride you want it reminds people of the hassle of waiting for taxis or the
lack of control that comes with public transport or the difficulties of driving themselves around
a busy City people are sold on the value of the convenience and comfort of the service they
provide they saw a clear problem and invented a solution for it and it's the same with all
successful business owners like Daniel Eck in 2006 he created a destination for affordable and easily
accessible music access to a library of over 80 million songs music was never as accessible as it
is until Spotify came along apart from maybe on LimeWire if any of you remember that now
Spotify is currently one of the largest streaming softwares in the world we're both 433 million
monthly active users so what am I getting at here exchange value for money instead and The Wider an
audience you can disperse this value to the more money you'll make if you can learn how to solve
human Problems by creating value for a product or service then your earnings will never be limited
by the hours in the day cool the next is smart work and I'm not that work smart not a hard guy
the thing is with hard work is it prevents you from spending time thinking Henry Ford once said
that thinking is the hardest work there is which is probably the reason why so few actually engage
in It ultimately the richest one percent are just thinking harder than you are I went on the podcast
recently and the host asked me Jordan what is your gift and what is the reason you specifically are
successful in my media internal dialogue said to me well I'm not I'm the same as everybody
else okay but another thought about that I told him that I see my brain or I treat my brain as
if I am an athlete a mental athlete I treat it in the same way a physical athlete would treat
their body I optimized my entire life around my mental performance and eliminating brain fog I
spend the majority of my time thinking about how I can break through that next business barrier
how I can continue to grow every single week and every single month my gift is that I'm a critical
thinker as most successful business owners are and it is a skill that can 100 be learned
because I wasn't always like that you just need to recondition your brain over time to Value thoughts
in the same regard as physical hard work so you can actually work smarter the entire education
system is built to condition us into thinking that hard work equals success that hard work will make
you fulfilled happy and Rich and free but it does the opposite in so many cases hard work without
intelligence will just create sweat and no results minimal Finance Abraham Lincoln once said that if
I had six hours to cut down a tree I'll spend the first four sharpening the saw so many people waste
their time going the long route doing the obvious thing because they haven't allowed themselves the
time to actually think about if there's a quicker and smarter way to get to the end result that's
why task delegation is so important you need to delegate all the tasks that cost you time so you
can spend the majority of your time on things that actually move the needle final thing I want to
touch on as unfair as it sounds is you need to be a little lucky right it doesn't matter if you're a
genius in the end success or getting rich requires a little bit of luck and chance and I'd be a fool
not to admit that sometimes you're just in the right place at the right time coming up with great
ideas and having the right support network of people around you now don't get me wrong here luck
isn't something that I talk about often because there aren't many things I hate more than one and
somebody discounts someone else's success as luck it is extremely rare when luck alone is the cause
of someone's success for luck to even be on the cards you need to be playing the game you need to
be taking risks every single day because luck and risk are symbiotic right entrepreneurs risk it all
they risk their money their relationships their time their pride they put everything on the line
just for the chance of having success just for the chance of being rich and our lives literally only
improve when we are taking those daily chances so never regret taking a risk even if it doesn't pay
straight away because one day you might just get a little bit Lucky Now I want to end the video
on this final note I'm not trying to say that hard work isn't important at all of course it is wealth
is not just gonna simply fall into your lap I work my [ __ ] ass off and I've sacrificed so much to
get to the position that I'm in but it's time to realize that hustle culture is just without
context just because you're staying late in the office every day doesn't mean you're going to be
rich and successful sure it'll put you ahead but only if the work you're doing is smart and at the
end of the day there is no such thing as overnight success consistency over time is the only thing
that's going to get you there and if you enjoyed this video and you want to continue learning
check out the next video now to learn the business model that I used to make my first million cheers