what is a landing page? and what do I use it for? Hi Marketers
I'm Bree and I want to teach you about landing pages A landing page is a web page
with a single
focused call to action either a sign up form or a button. contests and coupons are also great
types of the landing pages
visitors these pages generally arrive there after clicking on Google or
Facebook ad
or in a link in a Google search results page and one of the most important aspects of a
landing page is that has no top bar navigation links
meant to limit the options available to your visitors and helping them guide
them towards the intended called action
contests are great way to get new Facebook likes, Twitter followers, traffic
to your website and leads by incentivizing them with a prize
there are many different types the contest from the most basic random draw
like a Facebook sweepstakes
or to a highly involved video contest that has a panel of judges choosing the winner
all of which can be easily set up with contest apps like Wishponds
my biggest piece of contest advice do not give away an iPad
you will get a ton of entries but those people will not be interested in your product
and they will be interested in the iPad
this will make it almost impossible for you to turn those leads into customers
because they're
only interested in iPads. giving away a product that you sell or store gift card
ensures that the entrants are
actually interested in you which makes it easy to convert them into sales
there are two types of main landing pages for two different goals
first click through pages which are meant to sell visitors
on a product, service, or offer with a value proposition
include images and information needed to make an informed decision
get them to click a call to action button that directs them to an e-commerce
shopping cart, a PayPal payment form, or a registration page
and the second, lead generation pages these are used to collect information
such as name and email address on a sign up form
this allows you to market to and connect with your potential customers or leads at
a subsequent time.
As such a lead regeneration page will include a form along with a description
about what you're going to get in return for submitting information
or opting in an effective lead generation page offers people
something in exchange for filling out the sign-up form for example an e-book
free webinar
coupon or giveaway, this is whats known as a bribe
want to go more in depth click on one of these boxes to learn more