- Hi, and welcome back to another Amazon selling video.
I am out here in Missouri,
where it is freezing and all the leaves are blowing.
So I don't know if you could see those in the background,
but it's happening.
If you're new to my channel, my name is Nikki Kirk,
and I've been selling on Amazon doing retail arbitrage
for three and a half years now.
I started in 2017, and it has been a lot of fun,
and how I made my full-time income
for the first three years on the road.
Every once in a while, I'm asked about retail arbitrage,
and advertising on Amazon doing PPC or anything else.
I think that's the only one.
Let me just be the first to tell you that
I am not any kind of proficient is advertising via web
or on Amazon at all.
I did try advertising a couple of times
about a year and a half ago,
and it didn't totally work and it ended up costing me money,
but I thought it was just a fun, like,
experiment to see how it worked.
I had a product that wasn't really moving,
and so that's why I tried it,
and now I say that it didn't really work,
but it could just be that I had no idea what I was doing.
I just used Amazon's little advertising portal,
and tried my best.
That being said, in retail arbitrage,
I really don't need to,
and I wouldn't suspect that you would need
to advertise at all, and here's a few reasons why.
When you're selling to a retail arbitrage,
you don't have hundreds of an item generally.
You just have, like, 24 or 48 at the most of something,
and if you're doing it correctly,
you are buying stuff that is already selling.
So why I don't do it is because I'm buying low rank items
which are selling on their own.
They are in demand.
People want them, which is why I buy them,
and so they're selling themselves.
I don't really need to help them out any with advertising.
So one of the more rookie mistakes I see people making
is not considering the rank when you're purchasing.
If it has a really high rank or if it has no rank at all.
I do not recommend as a new seller that you purchased that,
because like I said,
you really want things that are low rank
that are going to sell themselves and sell quickly
so that you can turn that money and make more profit,
or turn it over into more inventory and so on.
Jungle Scout is what I use and what I always recommend
if you are new and starting out on scene,
if a rank is a good rank.
So there's categories like pet or video games
where I have no idea,
because I don't regularly sell in them,
but I will check Jungle Scout to see how it is.
So let me just walk you through Jungle Scout really quickly.
It is a totally free website you can use.
It's just junglescout.com/estimator.
So when you get to the website, you will just say,
how much does the 1500 rank in United States?
For grocery category. How much does that really sell?
Zero. Okay, so let's see in health and household.
How about that? 30.
So you'll know that this rank, while it sells,
is not the best selling rank,
and there's other things to consider,
like how many competitive sellers there are.
If there are 10 sellers, all at the same price,
which is the buy box price,
you could then expect to do, like, three a month.
So that's just one way of doing it.
I have a free download that goes into this a little more
on my website.
It's just free when you sign up for my newsletter.
it's also linked below,
and it has some FDA prepping checklist as well.
So it's a nice, helpful download if you need it.
So say you got an item, and it was a great rank then,
and for whatever reason, it just kind of...
The rank went up. Maybe you bought it when it had just sold.
So the rank was better,
because ranks are changing all the time.
Anyways, you've got a dud on your hands. What do you do?
You could advertise it.
That is one way that would probably help it.
Again, I'm not really familiar
with how to do that correctly,
but what I do is I just update the keywords
and the description and the search terms in the skew,
which anyone can do.
You can totally do this.
All you do is you go to your manage inventory.
You will click on the photo of the item,
and then it brings you to this page.
So from here, you can go to keywords,
and you can type in search terms.
So this is a Christmas reindeer.
So you can say, "Girls, Christmas, PJs."
What you want to put in the search terms
is whatever you would type
when you're trying to look for this item.
So maybe you want footie pajamas, winter footie pajamas,
red girl's footie, pajamas.
Llama, 'cause I think...
Or reindeer pajamas.
Anything that you think a customer might search,
and you want your item to show up,
and you do need to make sure you're on the advanced view
to get that keywords to come up.
But that's one way that you can
just help your item out, by updating the search terms.
You can click around,
and you can really change anything in here.
Amazon won't always change it, but sometimes they will,
and if you really, really need it changed.
Like, the image is totally wrong,
you have to first do it here,
and then you email them at the help support
and you ask for help that way,
and then they'll change it or they'll say,
"Hey, you can't do that."
Anyways, that's another story.
So there obviously is many reasons why
someone would advertise and do Amazon PPC,
which is pay per click advertising.
But for retail arbitrage, it doesn't make sense.
Obviously, if you're buying wholesale
or you're doing private label,
or you're creating your own listing from scratch
or a bundle, then it probably will make sense to advertise.
But if you create the listing accurately
and really well done, like,
all the keywords and descriptions are there,
it might not need any advertising at all.
So for me to arbitrage, I really don't.
I wouldn't recommend it. I don't do it.
I mean, if you want to do it, there's no harm in doing it.
You can just test it out. It costs...
I think it costs me, like, $60 on the one I did it on.
So there is a fee to it. But if you want to try it, try it.
I hope this video was helpful.
If you have any questions
or want to see any other videos from me, please let me know.
Thank you guys so much for watching and have a great week.
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