- [Joe] Hi, Joe here.
I'm SEO manager at Koozai
and today we are going to look
at how to view a historic search results pages
in SEMrush and also how to view search results pages
for different countries.
So first of all,
if we navigate to the Keyword Overview tab in SEMrush,
which is highlighted in orange here,
then we can type in our keyword into this box up here
and click Search.
And then SEMrush will return all sorts of data
about that keyword,
including where it's most popular in the world,
the search volume, the keyword difficulty,
CPC and lots of other data points
about that particular keyword.
But what we can also do in SEMrush
is look at how the search results were ordered
at the particular point in time.
Now, by default,
this will take SEMrush's most recent screenshot
of the search results.
And so we can see that this is the order
of the top 10 and we can change this up here.
We can look at each group of positions
in groups of 10, all the way up to position 100.
So if you wanted to look at 11 to 20,
21 to 30, we can do that here.
We can also look at the screenshot
of the search results page itself in Google.
And this might be useful
to quickly identify any SERP features
that were current at the time.
So by looking at this particular snapshot
for search results,
we can see that there are ads here.
Four ads at the top.
We can see the new stories here as well
in a carousel and the people also ask box.
And also some videos.
So looking at the screenshot
of the search results gives us a better idea
of how it visually looks
and all the other elements
that might affect click-through rate.
This is very useful to do.
But the most useful part of this tool
is probably the fact that you can go back in time.
So if we click here,
we can look at the historical data,
all the way back to January 2012.
So let's say we wanted to view March 2020.
We can just click this here
and we can look at the search results for March 2020.
Now, when we looked at the search results
for this term previously,
the term we're looking at here is iPhone 12,
Apple were obviously number one,
which isn't too surprising.
And then we had UK networks like Vodafone
and Three also ranking very well for this term.
But if we go back to March,
which was before this product, the iPhone 12, was available
or even before it was officially confirmed I think,
the search results look very different.
So we can see it's mostly tech publications
that are doing well for this term.
We've got the Express here as well,
which is more a general kind of mass media publication.
All this we can see is dominated by Tom's Guidebook,
or Mac Rumors, Tech Radar, Mac World.
Stuff, lots of tech-specific publishers.
So that's one example of how search results
can vary wildly across two points in time.
We can also see the search volume
was a lot less back in March.
So that's how we can check historic search results.
Of course, if we want to,
we don't have the option here
to actually view the screenshot
of the search results
but looking at the order here
will give us a good idea of what's going on.
If we want to look at the same keyword,
the same time period but for a different country,
we can just click this dropdown here.
At the moment, we're in the UK,
so we want to see google.co.uk results.
If we want to see the US,
google.com results, we can just click on this
and you'll see that all of this data changes.
So search volume is much greater unsurprisingly.
And then we can see here the US results.
So fairly similar in terms of the theme.
So there's lot of tech publishers ranking for this term.
But slightly different to the UK.
So we've got 9to5Mac in there.
We've got CNET, which are US-specific publishers.
So that's an example of how you can use SEMrush
to look at historic search results
and also search results from another country.
Two very useful features.