Isn't it funny how life just throws you the most random curve balls?
So 10 years ago that was my biggest goal in life, the Olympic Cauldron here in Vancouver.
Not exactly that, but I remember 10 years ago when it was being built and my only goal
was to be a journalist and to be a reporter.
And I felt like the biggest failure when I got to the Olympics I got to report there
and I hated it.
And I talked last week about the heart and the art and the science of growing an audience
on YouTube.
And this whole story has a lot to do with that.
And what I wanted to dive into this week is the mechanics of social media.
And the fact that it is built on leaders and followers.
Truly, you want to grow a following, get more followers all of that stuff, but how do you
position yourself as a leader?
And so I shared six questions in the last video to truly get to the heart of who you
are and how you can show up in a way that's truly authentic.
And I think it's just so crazy, kind of sad, kind of funny that myself included, but a
lot of you gave me feedback and said I really do know that I have more to share and I want
to show up more as me, but I don't know how.
And the platform is called YouTube.
And yet it's so hard to show up as you why?
Okay, so I'm going to get to that in a second.
I'm going to get to an exercise that you can do that is going to help you understand how
to truly build your following.
So it's the most powerful exercise I've ever done and I can't wait to share it with you.
But I am also going to share with you at the end of this video, I'm doing something that
I've never done before.
And it's because you've shown up for me in a way that I never even could have imagined
in the last couple of weeks.
And I want to show up even more for you and to help you truly tell your story.
Like I said, never done this before and can't wait to tell you about it so stay tuned for
that.
But like I said, a lot of you were asking how do I really do this?
Klassen Marketing Co said, "I can answer these questions, but I'm terrified to be public
with this information.
How do you share without exposing as the question, or maybe that's exactly what I need to do."
And the truth is it's less about exposing and more about tapping into your experience
as a human.
Because what makes you a leader, what makes people want to follow you is you doing things
in a way that nobody else can do them.
And how do you do that?
It's actually shockingly simple.
There is a certain mold that we all see and there are certain things that we see as pinnacles
of success.
You have to look a certain way and listen, since we were kids we were taught to idolize
everyone but ourselves.
We were taught to look up to pro athletes and celebrities and people who looked perfect
and Photoshop models and all of these things.
So no wonder it's so damn hard to feel like you're worthy of being seen.
I battled with this my whole life.
I felt like I didn't fit the mold.
I felt like I didn't have anything to share that was important.
And damn, I am proving myself wrong right now and you can too.
And I think it's that we live in a society that teaches us to be more followers than
we do leaders.
And one of the other comments I got was when she said you're a leader, I was like I am
what I am literally I was about to cry.
That was from Big Girl Mama.
And it is, it's a weird shift in your brain to see yourself as a leader.
But the only way to make people want to follow you is to truly believe that for yourself
if you don't think you're worthy of being seen and heard, and you have nothing important
to share why would anybody want to follow you?
And more than anything in this last year we've seen that the heroes are not the people that
are put on a pedestal.
The heroes are not the celebrities.
The heroes are not even, I mean look at Avengers.
It's the top grossing movie of all time because people are obsessed with finding a hero that
they can look up to when really the hero is looking at you in the mirror, the heroes are
everyday people.
It's the nurses on the frontline.
It's the people who are being activists in their home towns.
It's the mom who is raising her kids by herself.
Those are the freaking heroes.
And I had someone reach out to me and I've had so many people tell me their stories over
the last week, it's been incredible.
And one woman told me that she has a YouTube channel where she talks about finance and
she's really technical and she focuses on the science, which a lot of us do and you
need to, that's how you get seen in the algorithm.
But she said, "There's a part of me I've never shared and it's the fact that I got into finance
because I had a miscarriage.
When I had that miscarriage, I got very into spirituality and abundance and it was truly
tied in with everything that I learned in building my expertise around finance was spirituality
and finance combined."
She said, "But I don't know how to share it."
And I said, "I don't think it's that you don't know how to share it, I think it's that the
mold of success that you see doesn't show that side."
Finance people do talk about woo woo spirituality, but you know what?
There's a whole lot of people out there myself included who believe that spirituality has
a lot to do with finance and those are your people.
Those are the followers.
Those are the people who want to listen to you and see you.
And that ultimately that thing that you think you shouldn't share because no one else is
doing it is the thing that makes you stand out and build a true audience.
So oftentimes the thing that we're most ashamed or scared to share is the very thing that
we need to be sharing.
Because if we continuously follow the mold of what other people are doing and we continue
to be followers and try and copycat other people who have models of success, it's not
built for you to stand out.
The way to stand out is to strip away all that stuff.
You might've noticed I don't really edit my videos because I realized that me just being
me is the biggest differentiating factor that I have.
And listen, I may have failed because I didn't become the thing I thought I was going to
become.
And I remember that being so brutal at the time, but now I'm looking back 10 years later
and I'm like, wow!
Sometimes the things that we think we're meant to do and we fight so hard to do and we strive
so much to do, they are not half as good as the things that are meant for us if we just
open the space to allow that in.
I never would have thought that I'd be here, I wouldn't be here if I kept chasing that
dream of being the six o'clock news anchor.
But I followed what I knew in my intuition I ultimately wanted to be doing.
And this is where it led me.
And we live in a day and age where YouTube is a thing and you can build an entire brand
and business around yourself.
So the exercise I want you to do is this, last week I asked you to answer six questions
and journal on them.
And I want you to do that, to watch that video.
But the next thing I want you to do and this changed my life truly.
So I want you to think about yourself as a journalist, if you were the subject of a movie
or the subject of a story, how would you position yourself as the hero?
What are the things you've overcome?
What are your personal triumphs and victories?
And they could be little, maybe you freaking got out of bed today, but those things, those
things are the things that make you the hero.
Those are the things that make people want to follow you.
And I'm going to actually show you in the next video exactly how to do this, but I just
want you to flip the script on yourself for a second.
And instead of following a bunch of other people, and even me, think about why someone
should follow you and why you're the real hero and why you're the real leader.
You are the leader.
You really, really are.
You just have to see yourself that way and at that point that's when everyone wants to
follow you.
That's how social media is built.
That's how life is built.
We're all looking for a hero.
And the thing is, is looking right back at us.
So I have created a secret group for us to connect deeper.
And for me to help you uncover the best version of yourself, the best way you can show up
as yourself.
And the only way to join is the link below this video.
I'm so excited about this I've never done this before.
So if you've been enjoying my content recently and you've been totally engaged in what I'm
doing, this place is for you.
It's a secret little place just for you and I to connect.
I'm going to be doing lots of cool things in there and it's going to be a place where
you can really truly get to know yourself and why people should listen to you.
Because 10 years ago, I knew in my heart everyone has a story that's worth being heard.
And I still believe that to this day and it's my job to help you do that.
If you liked this, like it, subscribe and I'll see you in the next video and I'll see
you in the group.
Lots of love, bye.