Hey guys, I'm Will Paterson, and it is that time of the week
again, where I go ahead and check the work.
The most upvoted work on our subreddit.
Let's get straight into it.
We've got one of the most upvoted posts ever that I have seen.
I think it's the most upvoted I've ever seen on our subreddit.
Posted 5 days ago with 118 upvotes.
Holy Cow is a veggie burger joint with vegan options too.
Located in Melbourne, Australia.
The owners use certified transgenic soy in the
preparation of some hamburgers.
According to them, vegetarian and vegan food doesn't have to be bland.
It can be junk and delicious.
I don't know about this and I probably do not agree.
But regardless, let's see how the design goes.
First impressions.
The burger joint style is not really that.
I think the only style that I'm seeing that could be related to
a burger joint is a circle in the design and it's like a stamp.
What I do like, though, is the way that it's playful.
It's not perfect, it's more illustrative.
The lettering on here really nicely done.
You've got the cow.
Really like the cow.
The cow looks amazing. Actually
It's a bit strange because if it's vegan and vegetarian as well
why is there a cow in there?
I suppose it isn't specifically vegan and vegetarian.
So for a burger joint, it looks very different.
It looks more like a dairy company.
And that's because you've chosen a blue and white and
that's what you normally see on milk.
So whenever you show this to a client, maybe they really want the blue.
I don't understand it yet, but it kind of just gives off the dairy feel.
There's a cow in there.
But what I do like is the way that you've presented this really well.
Mockups are like a huge thing in any sort of designer's arsenal
and there are many places to get them from.
We'll be talking about your portfolio and mock ups towards
the end and what you can do to really get your portfolio even better.
So stick around for that.
So yes, the mock ups great.
You've got the color values in there.
Now this is where it gets a bit strange.
You've got a yellow box, and obviously it looks amazing.
And I think I'm just nitpicking because it is a really good project.
I like the GIF that you've got going on here, but honestly,
the illustrations are so nice.
You've done a really good job with this.
The whole brand identity is there. Just the color is a bit different.
It's a bit strange.
And you've chosen a more appropriate color for the box,
which is yellow, but the brand identity is blue.
The main color is blue.
So I'm a bit uncertain about that.
Normally you would find like an orange or a red.
You look at Burger King and McDonald's, they've sort of set
the precedent of what burgers are. Just my opinion, but there you go.
I love the packaging.
I love the way that you've got this all set out. For a client experience
being able to see the logo and how the brand identity works on
physical products is a huge part of the game.
This is how you sell the idea that you've just created.
This is what money looks like.
This is what success in a project looks like.
Money, Money, Money.
Again, it doesn't surprise me that most of this presentation
is mockups because
you've done exactly what I tell people to do when people are saying,
I have this amazing logo, but the client hates it.
Why?
Well, the reason why is because you haven't done this.
You haven't shown and proven the concept through mockups.
Maybe you can't physically get them printed, maybe you can.
But showing how it will look is super important, and I guess
I don't know, this looks real.
So it might be really, like a real printed thing. Let's have a look at this.
This is insane work.
I love all the illustrations there.
They're retro.
You've got the half tone texture in the background to
give it that old school feel.
The comic book vibe. With that chicken looks like, is that a
chicken or.... That's a Rooster.
I believe, Los Pollos Hermanos.
I'm butchering the way of saying it, but it's from
Breaking Bad, I can tell.
Hello, and welcome to the Los Pollos Hermanos family.
I love the lettering that goes all in here.
So you actually taking the design process in a really cool way here.
The presentation is probably the best I've ever seen on a Reddit.
It kind of reminds me of White Castle.
That's the blue.
I guess, maybe the structure of the building is very American.
Holy cow.
My veggie burger saves lives. Again,
really nice packaging that you got everywhere here.
Again, it just reminds me of dairy, though.
And here's the Instagram part for the social media.
Very good.
Very nice.
Holy Cow.
Really good work.
Really well done.
This has to be given a prize that I've never given before.
I'm going to award you.
I'm going to try and find the highest prize.
I think it's a bit weird how it goes from 1,800 gold coins to 20,000.
I've got 5000, I can give so
I'm just going to give you the platinum award.
Well done.
Amazing work.
I really like this.
You've done a great job.
Okay, we spent like 10 minutes on that one.
Let's go and look at the next one with 41 upvotes.
This is the SH - monogram badge logo.
So this is for a community center.
So straight off the badge, it doesn't look like a community
center logo, logo design.
This is called lack of appropriateness, but I won't judge.
Well, not lack of appropriateness, but like not appropriate.
Again, there's no context here, so I can't really give any
critique aside from the way it looks.
And this is the big problem that I have when
I'm redesigning logos, which you'll be glad to know that
I'm spending more time with the redesigns, hence why they won't
be uploaded as often.
But hopefully you'll see the whole process of the redesign throughout.
But what I do like about this is the badge.
The badge always works really well because it's all centered
around and framed, so it looks symmetrical from the outset.
I do like the icon in the middle.
It's a really clever play on the monogram of S and H.
I really like that.
It's obviously a great monogram because it's symmetrical up and
down, so vertical and horizontal.
That's the best designer talk I'll give.
What am I doing?
But yeah, you haven't given any context, so I can't really.
And I don't know why it's got your name with a community center.
I'd like to know.
Maybe it's in the comments.
Nope.
Okay, next one with 39 upvotes.
Orange recipe app logo concept.
Okay.
Wanted to design a logo, ended up designing a whole UI.
I tried to keep the logo simple and friendly while being modern.
Before I go into this one, I just want to thank Squarespace
because you guys get 10% of Squarespace for your portfolio.
Now, if you're anything like me and probably like everyone else,
if you're not a web design wizard, you can't code.
You don't know what you're doing, but you know how to
visually design and make something look amazing.
And like Illustrator, the square space is the place for
you to host your portfolio.
I've been using mine for I think it's nearly 8 years now.
With thousands of templates that you can fully customise
and I mean completely customised.
For your online store, you have a blog post, contact form, and
obviously amazing portfolios.
You can't really go wrong.
Now, here's a little trick.
If you go and click the link down below, you can make an
account and everything else, and you can actually build your
website for completely free, fully functional, until you want to publish it.
You don't have to pay.
And when you do pay, when it comes time to publish, you get
10% off by clicking the link.
Thanks for the support.
The sponsors make this content happen, so go ahead and check them out.
Okay so, orange, cook, eat, repeat.
So this is a recipe app you designed a whole UI based on it.
So we've got a few slides to go through.
So first impressions, there is a kerning issue.
That's the first thing I always think of.
If you want to see my real reactions to logos, that is
honestly what it is.
Because I work with typography all the time.
I've created typefaces for clients.
All I see is kerning issues.
And I'll give you a second for you to try to work out where it is.
The kerning issues are on the N and G and the E.
It's one of those and it takes a bit of playing around.
Personally, I would move the G close to the N and the E close to the G.
The O isn't placed exactly where it was.
It wants to go a couple of plates to the left as well from the R.
Other than that, I think the logo itself is really modern.
It's really friendly.
But the problem with these rounded corners in the design,
we've got these sort of rounded corners all the way around here.
What these rounded corners do functionally isn't very well.
They actually make it difficult to read when small as well as that.
I don't know if this is a typeface.
I'm assuming it is.
But because it's surrounded, when you've got these tiny
negative spaces like right here, where my cursor is, you won't
see that when it's scaled down.
And that's a problem because if it's in an app, obviously
you'll have the Orange icon, which is part of the logo type,
which is done very well.
Problem with that is that you won't read it very well and it
will be difficult to read.
And you don't want a logo to be difficult to read.
You want to be able to scan that logo with your eyes and
not even bother with really looking at it.
Works on the negative.
Very good.
Orange, Orange, Orange.
I like the way that you constructed the logo.
I like the UI as well.
That mockup is really good.
I think the UI looks amazing.
I guess it's just the logo itself because it's rounded.
This is a perfect example.
It looks unclean.
It doesn't look great because it's rounded.
The moral of the story is when a computer screen is rendering
out that type to you on small services like in a small screen,
it's got to do something.
It's called guessing, and it's a way
I could make a whole video about this, but I think it's boring.
You might not, so let me know.
But guessing essentially allows the computer screen to show you
the type perfectly on the pixel structure.
When it's rounded, you'll start to get some feathering, which
is what makes it difficult to see on the screen.
If it's going to be a logo design, keep it straight and that will do it.
For this video today. Let me know if you did
enjoy it. Again, I don't know what episode this is.
Is this like episode 30 something?
There's 30 more.
If you're new here to go and check out. If you don't know who I'm.
And I'm Will Paterson, I'm a graphic designer, specialising in brand
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