what's going on guys John Santos and today I'm here at Marsuno Designs who
print for a lot of different brands like Streetwear official and Hastamuerte
and a lot of other ones and I first ran into them back in 2014 when I saw them
at a trade show and at that time they were just establishing themselves and as
I was hanging out with Victor yesterday and we were making this video for Omni
Print which will go live very soon if it hasn't already he was telling me that he
knew of a company that we're making 15,000 shirts a month using DTG and he
said one of the brands was Streetwear Official I was like oh sh**t I know these
people so it was crazy to actually see their operations and see how they've
grown since they first launched so the main thing here is we want to show you
that if you could dream about making your business a reality and growing to
successful operation this is what we're gonna show you really cool stuff on how
to get it get started and actually how to produce and sell a lot of products so
here there's one of our long longtime customers that went from one machine now
they have eight machines pumping day in and day out two shifts and here they
focus on well we say as retail ready quality so really really trying to bring
value to you guys here so you can see actually how somebody else did it and
how somebody else is being successful with it you can too
so to start off tell us a little bit about Marsuno Creative what you guys do here on a day to day
all right so we're a full-service creative agency so we started before we
got into printing doing graphic and web design and then we got into the DTG
market we got one of the Freejet machines and that really just open
things up so like I said now we're doing printing
for Streetwear Official for a bunch of other different clothing brands we print for
models we do drop ship fulfillment everything from you know retail store
orders to you know printing one off's to people off the street that's amazing so you
guys do everything with DTG but what are the pros and cons to using that or is
have you guys only see positives I mean direct-to-garment has been a great
solution for us to be able to not only scale our own business but to be able to
work with other clients that want to do the same for us direct to garment has
really changed the way we look at everything from design to production to
fulfillment because we're able to do everything in-house and quickly I think
where DTG has really helped us grow is being able to produce everything on
demand so we no longer have to have boxes and boxes of stock that's printed
that we're trying to sell to make that money back we're just we stock a bunch
of blanks and then we have sent you're just printing and shipping orders as
they come in alright so as you can see we got eight of these Freejet machines
here so we're running these machines day and night it's great we're able to
really dial in the different color profiles to work with all kinds of
different shirts all kinds of different garments that we're printing as you can
see right here we're running pink shirts or running black tank tops white tee
shirts you know we can really print on anything the detail is great too you
know with the print photos we can print art these machines were reliable man we
run them hard we're printing like 15 hours a day most days you know in that
summer and the heat and they're holding up
Victor so I mean you work with you work with these guys since they were first
starting so what what would you say is one of the biggest reason that you think
they're having the success they do and that's been able to expand the way that
there are with this equipment so I think one of the most important parts is
bringing value to your customer so how they do that is printing a product that
is a retail ready quality right so what that means is if you look at what the
printing the resolution is on point the quality is on point the garments on
point it's something that somebody that gets this off the shelf really
automatically says sees the value in it and is ready to buy it so that's one of the
main goals is you also got to provide quality to your customer
and with the use of our machines they can do that they print on a really really
high-resolution while getting their production out for the day so bring
value to your customers and you'll make money and when he says retail already he
really means retail ready these things are actually going into retail stores or
going into consumers hands and they're being printed for customers all over the
world so this is really cool to actually see these things in action and see how
they've been applying them and really make it as a success for their company
so you guys said you started with one machine and you've grown from there how
reliable are those machines and are you able to say that they've attributed for
you guys its growth 100% and you know working with Omni
Print has been key to helping us grow everything from training and support to
just being able to get more machines quickly as you said we started with one
machine you know just under four years ago we're still putting on that same
machine today and we've since added seven more so we're now up to eight
printers and they're all the same you know that's we could have sourced
other machines on elsewhere try other things but ultimately we've been happy
with that quality our retailers have been happy with that quality our
customers have been happy with that so and we just been continuing to to grow
with those machines on an average day how many shirts are
you guys pumping out of here typically we're doing between five to six hundred
shirts a day on these eight machines we're running two shifts and a morning
and night and yeah we're just really trying to max
maximize with what the systems we have and we're continually trying to refine
our processes to see if we can improve the quality if we can improve the speed
you know just to continue to grow the business awesome
so for those watching this video perhaps or 15 years old they are in high school and
they're thinking about starting a clothing brand what tips or suggestions
or advice do you have for them to really get on the right foot to start I would
say you know start simple but dream big you know with us we started as a brand
you know our clothing brands just doing one color screen print design and then
DTG really opened that up for us I would say like the on-demand fulfillment
capabilities with direct-to-garment are great for anyone of any age or budget to
be able to get in because if you have designs that you're passionate about
we can print that and ship that out and not having to put all that money up
front and inventory and equipment is great you know DTG and working with
companies that do it well can really be like a turnkey solution or for people
trying to break into the market where you can basically say all I have is an
idea and then we can take that and get you running with it so if this video was a message to your
18 year old self or your 15 year old self
perhaps you're watching MTV and then like a commercial comes out and it's
like talking directly to you trying to guide you a little bit into what you
should do to maybe reduce some of the obstacles that you had growing up as a
teenager what advice would you have to the 15 year old so if this message got
through to them I would just say work hard every day you know that's what we
built the business on and why we've been able to grow so much is we just put our
passion into working hard but also doing it correctly you know a lot of people as I'm sure you
know in the clothing and fashion industry people are always trying to find a
way to cut corners or cut costs but you know there's really no replacement for
hard work and doing it right the first time so yeah just focus on on quality
and doing a good job and you know ultimately your work will speak for itself
From The Ground Up