hey there I'm Nicole in this video
you'll learn how to launch a first
Facebook Ads campaign from researching
your audience to setting up your
campaign you'll learn the strategies at
the experts use to create winning
campaigns this tutorial will teach you
how to choose the right targeting method
prepare charging lists and create your
first Facebook Ads campaign before we
start setting up your first campaign we
have to do a bit of research about your
target audience what does your audience
like where do they usually spend their
time next we'll show you how to reach
out to these people this final part is
crucial for your future successful
Facebook ads there are three crucial
methods to target people on Facebook
interest based audience look-alike
audience and custom audience this
tutorial will focus solely on interest
based audiences while look-alike in
custom audiences require a lot of
traffic and expertise interest based
audiences are the most basic and most
important place to start Facebook
advertising interest based targeting
does exactly what you would expect finds
and targets an audience based on the
people places subjects and things that
they admire the first step to interest
based targeting is to understand your
audience step 1 research your audience
these seven questions will help you do
just that who are the authority for your
thought leaders your big brand in your
niche what books magazines newspapers is
your ideal customer read what event do
they attend what websites do they
frequent where do they live what tools
do they use what's completely unique
about this group check out Mollie
Pittman from digital marker comm for
more information on these seven
questions while the answers to these
questions are necessarily complex the
research to arrive at these answers can
take a lot of time for this task you can
use Google search Amazon search and
Facebook audience insights
don't forget about websites such as
Quora calm you can easily get answered
there from people who are really
interested in a given niche for example
I will use only google search to show
you how to make all the lists you need
let's say we're selling fishing
equipment don't forget that Facebook
doesn't allow you to target any page you
want so you need to make numerous lists
of the same topic
because many of those interest will be
crossed out the list of interest will
look like the following who are the
authority figures thought leaders or big
brands in your niche in this case it is
very easy to find a list of the best
fishermen all over the world to type in
fishermen ranking and you'll find all
the results that you need
this is the list that I made ray Scott
angler Jacob wheeler mark Rose Greg
Hackney Andy Morgan octavo Jordan Lee
Randall Tharp Kevin Van Daan and Jimmy
Houston
which books magazines newspapers does
your ideal customer read in the
following example you can see a list of
magazines about fishing there are more
magazines about fishing that will end up
on your target list just be thoughtful
and selective
also try you see amazon.com to find
books about phishing most of the books
won't appear in the detailed targeting
box but you can also try targeting
authors of very popular books
this is the list that I've made Field &
Stream outdoor life Bassmaster Florida
sportsman sport fishing saltwater
sportsman in fishermen Marlin fly
fishermen and Florida sport fishing
what events - my target audience attend
this is very important because only a
real fishing enthusiast will go to these
fishing tournaments and will follow all
the news about the subject
this is a list that I made Pompano Beach
fishing rodeo opening day of trout
season big rock blue marlin tournament
Yamaha contender Miami bill fish
tournament big bass tour Lake Havasu
City striper derby Pompano Beach fishing
rodeo and Lake Champlain international
fishing derby which websites does this
target audience frequent a quick Google
search will provide the top web sites
for your audience however keep in mind
that this is only a list of web sites of
fishing associations or fishing resorts
people also read blogs about fishing
those bloggers have really specific
audiences which are really interested in
specific fishing related topics this is
a list that I made Bass Pro Shops calm
Midwest tackle shop comm tackle Express
calm the essential fly calm avid carp
calm tackle direct calm mid current DD
outdoors world fishing Network wire to
fish next you'll want to look at where
does this audience live the geographical
location of your potential customers
usually depends on a market you want to
sell in it's rare to feature a product
that can only be used in a specific
location what tools do they use in terms
of our fishing example let's think about
all the equipment that's needed to start
up in this sport so it could be branded
online stores that sell fishing rods
reels bets and more
this is the list I made Jean Loomis rods
sank while Roz Lambie glass Fenwick
Shimano fishing day WA Eagle Claw
repeller pen fishing Berkley fishing
next you want to know what's completely
unique about this group often people new
to Facebook ads forget to ask this
question
basically the question helps you
discover and unique or unexpected traits
about your audience this question is not
as straightforward as others and will
require a bit more creative research
after you've done a bit of research
about your audience and created you're
targeting list you can log into your
Facebook account and start creating your
first advertising campaign step 2
set up your first campaign when creating
your ad you have three options to choose
from boost your posts ads manager
and power editor boost your post is the
easiest way to create mad but it has the
fewest options in terms of targeting so
you should probably avoid it power
editor is the most advanced way to
create an ad but the message is often
too complex for first-time advertisers
in this tutorial we'll use ads manager
to create our first ad choose your ads
objective first off you have to choose
an objective of your campaign I suggest
you choose the most relevant objective
from the list if you want to get some
traffic to your store use traffic
objectives so you get the cheapest
clicks to your website if you want
conversions you have to choose
conversions objective just keep in mind
that your Facebook pixel should be
installed for the subjective pro tip you
need to get 20 to 25 conversions to any
given conversion event otherwise
Facebook won't be able to optimize your
ads correctly Facebook does a lot of
automatic optimization so you have to
clearly define your campaigns objective
let's select a conversions objective in
this step all you have to do is name
your campaign and then click continue
next choose conversion event the problem
here as I mentioned above is that
Facebook needs 20 to 25 conversions per
day no matter what conversion event you
choose so if you're choosing purchase
event and you don't get 20 to 25
purchases per day Facebook will be able
to fully optimize that campaign that's
why you need to boost your conversion
event I suggest that you first choose
view content as an event after a while
take a look at how many Add to Cart
events and purchases you get per day and
edit your campaign accordingly the next
step is the most important step this is
a part where you get to define the
audience budget and bidding first of all
you have to choose which market you want
to advertise also you'll need to pick
the age range and language in the
beginning it's best to not be too
specific about an age or a gender you
can refine your ad targeting by these
demographics as you gain traffic and
learn more about your audience never
assume anything before starting your
advertising campaign only choose
settings based on research that you've
performed earlier an audience size of
roughly 250,000 works well the number is
not too broad it's also not too narrow
it's important to have a big enough
audience in order for Facebook to
correctly optimize the results in
general cold traffic audiences should
range from a hundred thousand to five
hundred thousand people eventually
you'll want to test out a combination of
interests in order to identify a more
specific and niche audience to do this
just click narrow audience under
detailed targeting list and add more
interest there the main mistake people
make is leaving automatic placements
selected by default
this action enables Facebook to run ads
on every single placement it can however
the placements you need depend on the
product you're selling I usually advise
that people avoid the audience network
placement Facebook is working on
improving this placement but since the
features still in their development
phase you don't have any control over it
aside from some basic exclusion features
messenger placement is a very
specialized feature which is only
suitable for engagement or retargeting
users for this reason it
to make sense to use it with your first
facebook ads campaign the same goes for
instant articles you need to prepare
specific content for this feature the
best way is to start with mobile and
desktop newsfeed
if you eventually experience positive
results from your campaign you can scale
the use of the feature through other
placements let's look at budget and
schedule the next steps are to define
how much you would like to spend on your
ad and to define if you want your ad to
run continuously or via schedule
Facebook advertising has become even
more expensive gone are the days when a
10 dollar ad budget would be enough to
reach your goals nowadays you need to
invest more at the start of your
Facebook ad campaigns in order to
experiment with different audiences and
to understand what kind of people are
really interested in your product you
can also employ various bidding
techniques it works best to choose
optimization for conversions if your
objective is conversions and automatic
bidding change your conversion window
from 7 days
to 28 days click or a 1-day view this
will allow Facebook to make the most out
of your data after a while you can look
at how your audience is converting and
you can adjust the conversion window
design your ad there are two ways you
can create an ad from scratch or by
duplicating a post you've already
created and used
when creating a new ad you can choose
from five formats in the very beginning
I suggest that you use a single image ad
and simply create a few ads with
different images for the same product
this way you get the best idea
concerning what works and what doesn't
work for your target audience also this
format lets you land people to the most
preferable page on your store or product
if you want to push harder
a carousel ad gives you an option to use
five different images in one ad this
option is really handy when you want to
show that you have a variety of products
in your store or determine which product
best suits your target audience
Facebook recommends that your images are
1200 by 628 pixels also keep in mind the
20% text rule you can read more about it
on bit dot Li / image rule upload images
that you pick in yourself or choose a
free stock photo I also suggest that you
try a free tool called canva to create
more eye-catching and original ads you
can register at canva com you can also
always hire freelancers to find and edit
images on upwork.com
now let's get to the fun part you get to
create all those catchy headlines and
descriptions use your imagination and
try to research what are the big brand
reliefs doing with their Facebook ads
what kind of images do they use we're
going to text you to use also feel free
to experiment with call-to-action
buttons keep in mind that usually in
mobile newsfeed the call-to-action
button covers the description text so if
you have something important to say in
the description don't use the
call-to-action button in that case you
have to include a call to action in your
ad text Facebook ads are a really
powerful way to target your audience
mastering the strategy will take some
time don't try to do everything at once
concentrate on the easiest approaches
and then go deeper into audience
research charging and ad design so let's
recap
use Facebook ads to target audiences in
three different ways
interest based targeting look-alike
audiences and custom audiences research
your audience using Google to find
answers to the seven audience research
questions don't forget about the other
tool that I mentioned it
in this video use ads manager or power
editor only on Google Chrome to create
campaigns understand the objectives of
your campaign don't make any assumptions
about your audience demographics before
starting your first campaign give
Facebook enough data to run your eyes
properly don't try to do everything
manually in psy has a ton of inside data
use it and lastly be creative try out
different banners and texts this way
you'll get the best results now it's
your turn to build a drop shipping
Empire use these tools widely and invest
enough time to master them if you have
any questions feel free to contact Ober
low support we're always willing to
answer any of your drop shipping
questions