hey what's up print on demand sellers
today I'm going to share with you five
tips that are going to help you increase
your T-shirt sales let's get right to it
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number one is to follow the customers
make it easy for customers to find
whatever you are selling now I went to
Google the most trafficked website in
the world okay so a good place to start
and I just typed in funny Christmas
shirt as it's December there's a lot of
sales taking place in the Christmas
Niche now I'm going to scroll past the
ads all right and I'm gonna go to the
organic results wow it looks like Amazon
is ranking number one when I Google
funny Christmas shirts so I should
probably sell on Amazon next there's
this website I've never seen before
called Tipsy elves.com and you know what
I bet you they're making an absolute
killing and we could probably do another
video on you know I'm guessing maybe
their Shopify store that's absolutely
killing it but we don't own that store
so why don't we move on to the next one
oh and look at that Etsy so maybe we
prioritize Amazon and Etsy right follow
the customers and it the customers who
don't go directly to Amazon or directly
to Etsy maybe they go to Google and then
Google sends them to uh those websites
also just scrolling down a little bit
further hey Walmart's here so Walmart
would be on our list Amazon again
Etsy eBay all right so tip number one is
simply follow the customers it's so
obvious but sometimes we need a reminder
all right not that you can't succeed
in other ways on your own Shopify store
but like you know setting up ads
customizing the website all those extra
things you know sometimes you can just
keep it simple to get those uh first
sales to get that initial traction
now the next one is we need to figure
out who's fulfilling the orders when we
make a sale are we gonna buy a t-shirt
printing press and then ship it out
ourselves because that's going to take a
lot of time a lot of money and it's
going to prevent us from really scaling
our business unless we start hiring a
team and it's hard to hire a team when
you're early on in the business what if
we Outsource fulfillment to a company
like gelato all right gelato is in 33
countries so we instantly have access to
a global fulfillment Network
more importantly are maybe equally
importantly I don't know it depends on
your perspective they have great pricing
when it comes to Outsourcing fulfillment
to them now we will not ever get a
better price than if we were to do
fulfillment ourselves but of course time
is money uh the Machinery required is
money and the inventory themselves the
blank t-shirts that also is money so
when you Outsource to a company like
gelato number one you get access to
their Global infrastructure which
involves like the real estate uh the
Machinery the trained labor force that
are gonna you know fulfill these orders
for us we get instant access to that you
can sign up instantly by the way for
free which I mean who doesn't love that
word for free it's kind of crazy when
you think about it that we can sign up
literally for free and access all of
this and we get access to their whole
catalog so in this shirt the scope of
what we're talking about is t-shirts
well you can go to gelato look at their
product catalog type in t-shirt they've
got a number of options for us okay so
that's always great to be able to offer
options to our customers
that being said depending on like when
you're selling a print-on-demand t-shirt
you're probably
doing your designing and your Niche
selection with a Target demographic in
mind so you don't always need to be
offering different products to or you
know what I mean different products to
to audiences outside of your target
audience so focus on a target audience
when you select what products you want
to make your designs available on with
regards to gelato I'm a big fan of The
Bella canvas 3001 unisex t-shirt they
even tagged it as best seller and
they've got really competitive pricing
so you can go ahead and most likely if
you're going to sign up with gelato use
the Bella canvas 3001 as a great option
now I wanted to also mention that gelato
offers premium options like gelato plus
gelato Gold Plus and they can help you
save money on your fulfillment fees on
like things like shipping okay so that's
also something that you should just be
aware of that it exists uh because
that's going to also help your bottom
line of course we're starting these
businesses with the goal of making money
so and they have a little slider here so
that you can figure out how much money
you can actually make uh by upgrading so
that's also an option but you can start
for free right now all right now as I
mentioned they've got a bunch of
different t-shirt options in this case
if I want to select the Bella canvas
3001 they now take me to their T-shirt
designer first I'd probably select a
color and I typically optimize my
designs for black so I can go ahead and
select the you know and you can make
multiple colors available in your store
after that go ahead and upload your
Design This was one I saw on Twitter
recently and I know people were talking
about it on Facebook too so it must be a
popular one
for whatever reason anyways uploaded
that design and you can see here we've
got mock-ups that's great but tip number
three so tip number two was most likely
you're going to want to Outsource
fulfillment and gelato is a great a
great option because number one you can
get started immediately and access all
of those benefits that I mentioned so
gelato I'll link to that at the top of
the description tip number three is make
sure you have good product mock-ups if
not good make them great you know what's
better than good I don't know great
what's better than great perfect what's
perfect I don't know
but make sure your mock-ups are good now
you can actually access gelato's um
additional mock-ups here okay there's
actually a mock-up step
and they have mock-ups for things like
you know the back
um sleeves Etc if you're not designing
on those spaces then you're most likely
going to want to you know check out
these additional mock-ups here I believe
they use photific to help generate these
mock-ups and what I like to do
personally is make sure that if I'm
uploading to a website like Amazon for
instance well number one these are going
to be eligible to be used on Amazon as
the primary because Amazon requires a
white background so it's just worth
noting
that the fact that they even give us a
simple plain mock-up of a human wearing
the shirt with a white background means
that we can use it on Amazon
um obviously the default one with a just
a flat mock-up I call it the flat
mock-up when no one's wearing it that
will work on Amazon as well you can
select these additional mock-ups though
you can download them and then you can
upload them to places like Etsy or eBay
or what do we talk about you know
Walmart anywhere you're selling these
products
um but beyond that you know tip number
three is really just make sure you have
really good mock-ups you can check out
photific you can check out placeit
that's a really popular option they also
help you do video mock-ups which is
great on platforms that support video
like Etsy so you can do custom mock-ups
for every single one of your listings if
you want to and on Etsy you know you can
hover over uh and I don't know if
everybody sees this or not because I
know Etsy kind of split tests um
different uis different user interfaces
but you can typically hover over a
listing that has a video and it auto
plays the video and that's a nice Edge
to have if you're the seller and it auto
plays a nice video and you know that
makes them want to click your listing
and not your competition uh one last
shout out to my designs they can help
you do your mock-ups but you can do them
in bulk so I do my designs bulk mock-ups
pretty much every day I mean I've
honestly got mock-ups queued up right
now while I'm recording supporting this
video because I love to multitask that's
how I make all this stuff happen you
know what I mean
so tip number three is make sure you
have really good mock-ups tip number
four all right
is pricing psychology all right there is
a Blog all right uh called Nick calendar
and I've referenced him throughout the
years that I've had my YouTube channel
he amongst other things is like a
pricing psychology expert at least
contextually in my mind I think of him
as the pricing psychology expert because
he is a published author on a number of
psychology related things his newsletter
is great it's free uh this article on
his blog is free you can actually
download it in PDF form but there's one
part of it that I always like to remind
you guys that it exists and that's when
it comes to the numeric aspect of us
pricing products online
make sure if you can uh that you reduce
the left digit by one
whenever possible often that means you
can instead of charging you know in this
example three dollars for something
right 3.00
subtract .01 from the right side of the
decimal all right so one penny
that takes the three and changes it to a
two now there's plenty of information
from online sales because everything
online is tracked it's quantifiable and
then once you have the data you can data
mine it for these things
um you can figure out pretty quickly and
he figured it out for us that if you can
reduce that left digit by one you're
going to see an increase in conversion
rate so when when algorithms uh when
we're on Etsy when we're on Amazon
submitting our designs trying to sell
these t-shirts the algorithm is
constantly tracking
our conversion rate our click-through
rate Etc like these are all things that
again it knows when a customer sees our
listing and doesn't click it it knows
when it sees it and we And when they see
it and we do they do click it then from
there did they actually convert into a
paying customer well that's your
conversion rate the higher these things
are the better so anything that you can
do like making great mock-ups all right
like for me too I like to crop the
mock-ups so that the design is very
visible uh all the way to pricing
psychology that's going to help increase
your conversion rate as well that's
going to help you become a more
successful seller because it really is
almost a function of if you're assuming
you have good Niche research good
designs it's gonna we're gonna touch on
Niche research in a second but assuming
you do those too it becomes almost like
a game of how can you get the most
organic visibility how can you get in
front of the most targeted customers not
just people in general but targeted
customers which if they type in keywords
into a search bar then we can do
targeting based on what they searched
for and that's what these algorithms aim
to do and then from there it's like a
game of how high is your click-through
rate and your conversion rate and your
feedback are you resulting and happy
customers which again brings us back to
gelato
Global infrastructure well-established
company they're going to help you get
those five star reviews that social
proof that's going to lead to more sales
down the line the fifth tip is really
guys like
if you're just getting started I would
recommend when it comes to you know
t-shirts think about it we need to we
start with the blank slate
what do you design you know what I mean
I would say this is almost twofold my
recommendations one
is do Niche research in general like
start with actually looking at what is
selling and all that really requires you
can go pay for a research tool but if
you're brand new you don't need to do
that you can go to a website like Amazon
like Etsy like Google like eBay like
Redbubble like Walmart
so many options and just perform a
keyword search as if you're a customer
right as if you're a customer but in
your head you're looking at it as a
seller and you're just collecting data
on what is popular right now because I
may want to jump into that Niche with my
own
custom design and try to you know sell
to that customer base oftentimes the pie
is very large guys so you can carve out
a little piece of it for yourself
the second aspect that I want to
recommend when it comes to Niche
research as tip number five is tip
number five is really do Niche research
like just actually do it like verify
that what you're intending to sell that
there is demand for that right like
that's not that hard to do just go look
at what's selling on on these
marketplaces the other side of it is I'd
like to recommend that you stick to what
you're comfortable with especially when
you're getting started now there's no
requirement that you need to know
anything about what you're selling
that's not a requirement but if you're
just getting started
your Edge is anything you bring
experience and expertise to so I'd
recommend stick to that you know what I
mean in this case who doesn't love a
good conspiracy theory now I'm not gonna
lie this isn't an original idea I saw it
on Twitter but I was like hey if
someone's tweeting this shirt out then
perhaps there's a market for it and I
mean people were talking about it on a
Facebook group too so I mean obviously
um something's up with this design maybe
it was trending uh I think they were
talking about it in the context of it
being rejected as an Amazon merch
submission so also note that anybody
watching this video I wouldn't try to
sell it there but um yeah guys do Niche
research validate that what you're
selling people are looking to buy right
and then bring expertise if you can
to your Niche selection that also helps
you
put a funny spin on things or at least
contextually you know know what's what's
funny what makes sense what's right
what's wrong you know what would people
buy what would they probably not buy
anything you can shed light on from your
own personal experience is going to be
an edge that you have guys so that's it
for this video I hope you enjoyed the
five tips that I shared check out gelato
they're going to assist you in a number
of ways the biggest way obviously is
just that they're gonna let you access
their Global fulfillment infrastructure
which has a number of benefits beyond
the obvious especially it helps when
you're outside of the United States
where I know a lot of my viewers are
there you can still live in the United
States and sell to an international
audience if you have fulfillment in a
lot of these countries spread out around
the world there's a number of benefits
especially with things like things not
getting lost in the mail order fees
fulfillment times just to name a few so
gelato has that as their Edge as a
company just one of them but you know I
wanted to point that out that's really
beneficial and make sure to get 60 off
your first order with gelato using my
code Ryan which is valid for three days
that's 72 hours after you sign up um so
check them out the link is at the top of
the description thank you guys for
watching please like And subscribe and
I'll see you at the next one
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