If you are a coach, creator or other
entrepreneur, you've probably heard this
phrase 1000 times: "you need an email list!"
Am I right? And this comes up over and over
again because it is so so so important!
That's why in today's video, I'm showing you
how to set up your email list with my
absolute favorite list building tool -
ConvertKit. So you can get that list up and
running and feel much safer in your business.
This is the best place for coaches and
creators who are ready to turn their unique
knowledge and skills into a profitable online
course, so you can get paid doing what you
love. So if that is you, subscribe to my
channel and hit the bell to be notified every
Friday when a new video goes live. So just
real quick before we dive in, I want to cover
a couple of quick notes on why you need an
email list in the first place. As I said
before, you don't own your platform on
Instagram, on Facebook, wherever. So that
just gives you that extra security. But it is
also one of the best places online in order
to build the Know, Like and Trust factors
that you need in order to get somebody to buy
from you. Now as they say, on average,
somebody needs to hear from you at least
seven times before they buy. So being in
somebody's inbox providing value, you really
built up that know, like and trust factor. So
when you do present your offer for your
coaching, for your programs, then they are
much more likely to buy from you after you've
had them on your list for a while. So without
further ado, let's dive into ConvertKit.
So step number one is to head to
ConvertKit.com and sign up for either a free
or a paid account. Now you can follow the
link at the description below to start a 14
day free trial of the full suite of
ConvertKit features. Otherwise they do have a
free limited account that you can also start
and get going with it for up to 1000
subscribers. So once you've done that, if you
log into ConvertKit, this will be what you're
looking at. So the next step is to create
your first landing page or form. And you can
do that by clicking up here. So this will
take you to your page where all of your
landing pages and forms live. So in order to
create a new one, click the button to create
new. And you can choose to select a form or
landing page.
So if you have a blog or website already, you
have those pages set up and you want to embed
a form on those pages, then go ahead and
click to make a form. Otherwise, if you don't
have that set up, if you want to create an
entire landing page for your freebie, for
your opt in, then you can go and select
landing page. So I'm going to create a
landing page to show you how this works. So
you can go in here and choose your template.
I'm going to choose this first one here. And
then we can start building our landing page.
So say I have a guide, a free guide that's a
PDF, and I want to get people to sign up for
that. So I can put in an image of my guide
here, you can go over and upload that. You
can put in the title of your guide and a
little description. So your description
should really cover the outcome. What is the
transformation, what is the win that it
allows people to get? So we want to be
outcome focused, because that is why people
sign up for these things. They sign up, not
for the freebie, for whatever they get - they
sign up for what it allows them to do, who
does it allow them to become.
So to edit your form, you can go over here
and add in a new field. So if you want to
collect the email address and the name, you
can go and select this one and select first
name. You can change the text that goes in
there to whatever you want. And then go and
edit your button. So you can change to have
your brand colors, whatever they are, my
brand is a cherry red color. So I will choose
that. You can change the shape you, you can
round the corners. And then also by clicking
straight on the text, you can change that as
well. So say I am promoting an ebook. I might
put "download your FREE eBook". You can also
click into the styles tab and change your
background image, change your fonts, and all
sorts of things.
And step number three is to set up the
delivery of your freebie or your lead magnet.
There are two ways to do this and I'm going
to show you both. When it comes to delivering
your freebie afterwards, basically there's
two ways to do that. You can either redirect
to a thank you page with the link, or
straight to the download of the PDF, wherever
you have it hosted. Or you can send them an
incentive email where they have a link in the
first email that they get right away after
they sign up. So that's totally up to you.
But if you do want to do that with a thank
you page, you can go down here and select
redirect to an external page, and then put in
the URL of that page where your ebook or your
freebie or whatever that is, where that lives
and where they can download it. But if you
want to send it as an email, you can go down
to the incentive email tab, and edit your
email content. You can stick in your link
there to to your freebie, so people can
download that automatically as soon as they
received the first email. You can also simply
have this as a double opt in email where they
have to click and then after they click that
link, then it'll go straight to your
download.
So you can also upload your download straight
into ConvertKit. Choose your file here, and
then that will send them straight to there
after they click the link in the first email.
So once you've done that, once you're happy
with your landing page, you can go up here to
share and grab your link to your landing
page. And then you can start sending traffic
to that.
So start sending people from your Instagram,
from your YouTube channel - whatever you're
using to attract ideal customers. And send
them to this link where they can sign up to
get your freebie and end up on your email
list. Alternatively, if you do create a form
instead of a landing page, you can choose
different types. So there's different ones
where they show up on the screen. I like to
use the inline one to put into my blog posts.
So I can stick one of these at the end of a
blog post. And again, the editor is very
similar. You can choose your images, edit
your fields, and your buttons, and your
colors and all of that. And once you're
ready, you go over here to embed. And
depending on what you're using for your
website, you can copy this and embed that
into the back end of your blog post, of your
page, or whatever.
Quick question for you. Have you created your
freebie yet in order to grow your list? Now,
your freebie is best and most functional and
gets the most subscribers when it addresses a
specific pain point of your ideal customer or
client. Now, you want to pick one single pain
point and deliver a quick win with your
freebie. So that can be a PDF guide, a
checklist, a short video, or even a webinar.
But it is something that takes that pain and
it solves it for your audience in order to
get them that quick win. So comment below,
and let me know what your freebie is or what
your idea is for creating one in the future.
Step number four is to set up your visual
automation. So all of these pieces work
together so that when somebody goes, they
land on your landing page, or they sign up
with your form, they go through the right
steps and end up on your email list. So you
can head on over to automations from the menu
here. And to create a new one, you go to new
automation. So let's create one from scratch.
You want to make it so when somebody enters
your visual automation, it is from signing up
for that form that we just created. So we
select joins a form. And then that was the
Abby landing page that we just created. So
add event. So now somebody gets pulled into
this visual automation when they sign up with
that form on that landing page that we just
created. So after that, we want them to go to
our sequence that we've created. So we click
the plus. And then under actions, there is
email sequence. So I've already created a
couple of welcome sequences, I have my course
starter kit welcome sequence. So we're gonna
do that one. Then you add that in there. So
now when somebody signs up for this form,
they immediately get sent into this email
sequence which I had previously set up. We're
not going to get into sequences with this
video, because we already set up your
incentive email that happens automatically
when somebody joins that form. But if you do
want to add in a welcome sequence or a
further sequence, then that is where this
goes.
So let's head back to the automation. Another
thing that is also good to do is to tag
people so you can track where they are coming
in. So as your business grows, you might have
different forms in different places. So you
might have forms on your blog posts, on your
homepage, and you want to see where the
majority of people are coming from. So in
order to do that, you can add a tag as well.
So I'm going to add "downloaded starter kit".
So then I can go look in my subscriber list
and see who, and how many people have
downloaded this starter kit. So once I do
that, somebody signs up for that form. They
get tagged with the downloaded starter kit
tag, and then they go right into the course
starter kit welcome sequence.
Now when it comes to tags, you can, if you
haven't created any yet, you can go in here
and create a brand new one if you haven't
already. And the last thing, now that that's
all set up, it's a very simple automation.
You want to go over here and turn it from
paused to on. If you don't do that, your
subscribers that do sign up will be stuck in
the automation and they're not going to move
through. And of course, if you simply want to
have that incentive email with your freebie,
you don't have to add in the secondary
welcome sequence - that is completely
optional. And if you have that set up through
the form editing page, then your freebie will
get delivered automatically without adding in
these extra emails.
But that is step number five, is to start
creating sequences and broadcasts to send to
your list. Because the whole purpose of
building your list is to develop the know,
like, and trust factors with your ideal
customers and clients. So you can convert
them into paying customers later on down the
line. And you do that through sending them
emails. Now, the sequence I've already talked
to you about is this one here, that I did a
welcome sequence. And that goes out
automatically. So if somebody signs up for
this form, then they get the first email
immediately, then they get the second one,
one day after that. And then one day after
that, they get the next, and so on and so
forth. So that way you can have a system set
up to send emails to onboard and to start
building trust and establishing your
authority with your audience automatically.
But on top of that, that's going to
eventually run out.
So after you've done that, you also want to
be sending out some broadcasts. And I highly
recommend most of my clients to start out
sending an email broadcast to your list at
least once a week. You want to stay top of
mind, you want to have people remember you,
and get used to you being there all the time
and providing value. That way, when they
think about your niche and the subject that
they need help with, they know who to turn to
when they need that help.
So broadcasts can be found up here. And a
broadcast is simply something that you
schedule out and it goes out one time. So
these are all broadcasts that I've sent
before. But to create a new broadcast, you go
over here and create a new broadcast. And you
first choose who it will be going to - I can
simply send it to all subscribers, or you can
also use some of the filters from before. So
say you only want to send it to people that
you've tagged with something, so maybe people
who've only downloaded a certain PDF.
Then you can select those people. But for
this example, I'm going to just send this out
to all of my subscribers. So here you would
write out your email, choose your subject,
and then go on to the next step. And in here,
I didn't put anything into that email space,
but then it will show you a preview. And then
you can choose either to send it immediately
or to click schedule, and you can pick a date
and a time to send it. Once you do that, you
save as a draft, or send as broadcast, or
schedule... which will be able to be clicked
once you have actually put something into the
email.
To do the sequences that I mentioned before,
it now lives here under automations. And
there's "sequences". So you can see I've
created a couple different sequences, and you
can go into new or create one or simply click
on one that you already have. And you can add
in different emails that go in the sequence
and decide how many days you want to wait in
between sending them.
So the biggest difference between broadcasts
and sequences is that broadcasts get sent out
at a specific date and time. Whereas
sequences go out depending on different
factors such as when somebody signs up for
your list. And that is it! You've got your
email list set up, and it is set up in a way
that your freebie is delivered automatically
whenever somebody signs up. Now all you have
to do is focus on nurturing that audience and
providing value each and every week, so you
can warm up those customers before you ask
for the sale. But setting up your email list
with ConvertKit is just step one in the
process. There's also a lot of strategy that
goes into actually growing your list and
getting people to sign up for your freebie.
Now in order to help you do that as quickly
and as efficiently as possible, I've put
together this free toolkit which will walk
you through my process for creating a high
converting freebie, setting up your landing
page, and promoting it on different platforms
on social media so you can grow your list.
You can grab that at the link in the
description below.
Also, if you want to join an amazing
community of other creators and coaches just
like you, I would love to invite you to join
my exclusive Facebook group the Course Boss
Club. Inside, you not only get access to this
amazing community, I'll also be in there
every single weekday, dropping knowledge
bombs and sharing my best tips and tricks for
growing and scaling your online course based
business. Again, you can join that at the
link in the description below.
Check out these videos next on how you can
take your course based business to the next
level. And if you enjoyed this video, please
hit the subscribe button, hit the like, and
share it with a friend who could also benefit
from this content. See you next time!