With the official launch of Ariana Grande’s r.e.m. beauty line just a few days away, Ari’s
opening up about her inspiration behind it all and we’ve got the details on what fans
can expect from her fresh new products — let’s get into it
After months of rumors swirling around, Ariana’s very own beauty line is about to become a
reality with its big launch this Friday.
And to get fans hyped up about what’s to come, Ari told GLAMOUR magazine everything
fans need to know about her exciting new makeup line.
First off, even though Ariana’s name carries a LOT of weight, she remains pretty humble
as she enters this new business venture, explaining, “I was so nervous to even discuss stepping
into the beauty space because of course there are so many amazing fellow people.
I don't ever want to just jump into something that is popular or whatever, it has to feel
super intentional and super fueled by passion.
It has to feel authentic to me.”
Ari revealed that she met up with the beauty giant Forma and that she began experimenting
with some of their products until she came up with something "really spectacular."
But it’s been no piece of cake for Ariana, noting that perfecting the formulas took her
over two years working alongside "incredible artists, scientists and geniuses."
She also added, "We made sure it’s vegan, it’s cruelty-free, it smells delicious and
lasts over a long time."
Our girl is obviously really on it!
As for why she decided to name her beauty line r.e.m.
Ari’s got some very meaningful reasons besides slipping her nickname into the first two syllables.
She went on to say, “I decided to name it r.e.m. because I feel like that song really
encompasses a lot of my favourite parts of my sound.
But also, r.e.m. – rapid eye movement – focuses on dreams and the eyes which are our main
storytellers.
They’re our most emotional communicators.”
Ariana continued on, “You can say more with the way that you look at someone than you
can say with words sometimes.
Our eyes are what we use to dream and rest.
So much beauty happens there.
I sort of love that."
Which is why it’s no surprise that Ari’s first makeup collection, named chapter one,
centers mainly around the eyes.
There's the borderline eyeliner marker which Ariana described as the perfect tool to create
her signature cat eye and they even come in three different fun colors: Midnight Black,
Teddy Bear and So Mod, which is a retro white.
As it turns out, Ari shared that a lot of her inspiration for this collection actually
came from the sixties, which makes it easier to create a more vintage look.
There’s also three midnight shadow eyeshadow palettes, 21 shades of midnight shadow liquid
eyeshadows in mattes and lustres, two sets of faux mink dream lashes, and two mascaras.
When it came to mascara, Ari wanted to give fans different options, going on to explain,
“I wanted us to launch with two: one [the lengthening mascara] that’s clean and separates
the lashes, while also giving the pigment.
But another one that's a bit more drama, which is the volumizing one.”
Now when it comes to lips and cheeks, Ari has fans covered too with the “on your collar”
matte lipsticks in six nudes.
Similarly the on your collar plumping lip glosses come in nine shades.
It sounds like she’s actually got a lot of different products here!
And if you’re wondering which of her products Ari just can't wait for fans to get their
hands on, she admitted, "I think I'm most excited for everyone to try my favorite combination:
the Practically Permanent Lip Stain Marker and Utmost Importance Plumping Lip Gloss.
I was always desperately trying to find the perfect lip stain.
When we developed this one, I was really proud.”
Also did you know that Ari has actually been wearing her products throughout this season
on The Voice?
These include some that won't even be launching until future drops.
Ari is really on top of her game right now, with R.E.M. dropping this Friday, her iconic
gig on The Voice, and most recently she opened up about her ‘tiny’ role in Netflix’s
movie ‘Don’t Look Up’ which drops December 10th, where she acts opposite fellow artist
Kid Cudi.
During her appearance on ‘The Tonight Show’ she revealed, I have this tiny but such a
fun and incredible part.
I feel so excited that I got to be a part of this.
It’s so cool.”
So there you have it and we can’t wait to see what other surprises Ariana has in store
for fans with the official launch of her beauty line this Friday.
In the meantime go ahead and click right over here for another Clevver News video:
Also let us know in the comments your thoughts on Ari’s new products, and which one you
can’t wait to try on?
I want to try the lashes and the lip stain!
I’m your host Carly Henderson, you can find me on Instagram @CarlyHenderson_.
bye guys!