what's up guys in this video i'm going
to explain what evergreen
niches are as far as selling print on
demand products i'm going to have a
focus
on merch by amazon t-shirts that's what
i used for some examples in the video
and you know we should also talk about
strategy
when should you start focusing more on
selling evergreen products
as opposed to chasing trends i mean in
my mind
every product niche is really split
between those two
you're either trying to create a product
that can sell
year-round that's not time sensitive
which i would call evergreen
or you're probably chasing a trend you
know anything that
has a 2020 slant
that doesn't carry over outside of 2020
is probably not gonna make any sales
right or if you put 2020 on the shirt
you know how many people are going to
buy that in 2021 probably not that many
i mean it's amazon it's a huge
marketplace
i know some people will because i've had
that happen before i'm like why are
people buying this
you know i should delete this product
but somebody bought it um you know
that's part of the territory with amazon
the longer you've been selling on here
and the more products you have on here
the more you start to realize holy crap
there's a lot of people that shop on
amazon because i never thought somebody
would buy this crappy design or this
design that says
you know that has a typo in it but
that's besides the point anyways in this
video i want to give you some examples
of evergreen designs
some examples of trend designs and some
examples of both so let's get started
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real quick reminder in the description
you can find a link to my print on
demand giveaway
every week two winners are selected this
week sponsored by merch titans upload
automation which i love i run it all the
time i'm running it right now while i
record this
uh merch ninja research tools which
helps me on my top five niches of the
week videos
and all sunsets premium pre-made sunset
graphics i use it all the time as well
a lot of times for my evergreen niches
which i'm going to show you in this
video so
check out the giveaway it's free link in
the description also in the description
link to my free 8 day print on demand
mini course walks you through getting
started with etsy and printful
and a link to my print on demand
facebook group if you guys would like to
join that'd be awesome
all right when you hear evergreen what
do you think of i think honestly my
brain starts to think of uh
do i actually have evergreen gum right
here what does this say polar ice let me
see right here this might say okay never
mind
i had some um i was like do i have
evergreen gum
i do have gum here but one is polar ice
and one is spearmint but my
my mind goes to like minty gum
but i know that in this context we are
talking about t-shirts
t-shirt niches and specifically we're
thinking of things that can make sales
year round for instance just looking at
this this animated gif
the trees make me think of okay let's go
into the tree niche
and people who love trees you may see a
spike in sales
during the month of earth day for
instance i don't remember what month
that is
is it april um you might see a spike in
sales then
but your sales of that shirt your tree
lover shirt is not going to be
completely tethered to earth day you
know people who love trees might buy a
shirt
year round you know especially if
somebody's got a birthday coming up and
they love trees
their friends could buy them the tree
lover shirt give it to them for a
birthday present could be a christmas
gift
etc so that's just one example of
evergreens but i thought you know what
let me just do this on the fly now it's
pre-recorded obviously but
uh i just typed in shirt for dad so i
went to my search merch
tool which i'll i can put a link in the
description if you guys want to bookmark
this it's pretty useful because it
filters out non-amazon merch listings i
guess it's not really required for this
video but
i always like to use amazon merch as the
the baseline for what i show
and i typed in shirt for dad and then i
clicked search t-shirts
now the first product that popped up was
this one it says dad of the birthday
girl
and the two criteria that you need to
meet to either
buy this shirt for yourself or be gifted
the shirt and wear the shirt
is you need to be a dad and you need to
have a daughter who's having a birthday
now most fathers well let's just say
instead of most fathers
each daughter is only going to have one
birthday a year so you might think hmm
this could be a trending shirt then
because it's only really
relevant around your daughter's birthday
which is one time a year
here's the thing there's plenty of
fathers
with daughters having birthdays at
different times
so this would still technically fall
into the evergreen category
the second shirt which i think still
qualifies as an evergreen
says dad and has a battery graphic
that's running low
and underneath that it says twins it has
two battery graphics
that are fully charged so it's pretty
funny shirt now what are the uh
qualifications to own this shirt you
need to be a dad
and you need to have twins i don't know
why i wrote twin daughters i was
probably still thinking of the previous
shirt that says birthday girl
but you need to have twins all right
this still should qualify as an
evergreen right because you can be a dad
and you can have twins and there's
plenty of new fathers having twins every
single day
i don't actually know that to for a fact
but i'm pretty sure the numbers would
work out there's probably at least one
new set of twins born each day
um to a father that didn't previously
have twins so fact checked me on that
one but i'm pretty sure it's true
so this shirt could foreseeably sell
year-round to different people
all right the third shirt says i heart
my dad and the qualifications
to own this shirt are you need to be a
dad and you need to have children that
love you now
this shirt i am assuming most people
don't buy for themselves right most dads
don't buy for themselves they probably
have kids that gift it to them
i'm sure this shirt sees an increase in
sales around
father's day but also probably sells
year-round relatively consistently you
know it could be gifted as a birthday
present
could just be gifted for no reason at
all i see no harm done there um just you
know
put a smile on your dad's face by giving
him the shirt
uh oh what about this shirt though shirt
number four
it says proud new dad it's a girl
so a new dad just had
their first child and their first child
is a girl
so a lot of qualifications there it's
not just that they're a dad but they're
a new dad
and it's not just that they had a child
but it's a daughter
while these qualifications are certainly
ways of niching down
into demographic and psychographic
characteristics i think demographic is
the right word there
this is still an evergreen shirt when
you think about it because there's
plenty of new dads having their first
child
and it's a girl every single day so you
guys get the point there
this also is an evergreen but not
everything is an evergreen
so i went ahead and i altered my search
terms i said
what did i say actually i think i said
something like funny st patrick's day
shirt for dad
something like that and a lot of the
shirts said
one lucky daddy and they had either the
green shirt like the one behind me or
they had the four leaf clovers
and you know the st patrick's day slant
now one lucky daddy
doesn't mean that it only sells around
st patrick's day but it
surely means it sees an increase in
sales velocity
around the holiday and as you can see
here in the screenshot behind me
by the way shout out to helium10 you can
actually
get access to this this is a chart that
represents the best seller rank of a
product
which represents how well a product is
selling over time
and you can actually get this for free
all right you need to register for a
helium 10 account but you don't need to
pay for anything
so i'll put a link in the description if
you want to check that out and it'll
just inject this into the
amazon product listing page once you
have it enabled and you're logged in
so i'll put a link in the description if
you want to check that out again it's
free
and you can see here that uh i went to
all time
and as the furthest back data point it
has is
right around early april um of last year
and you can see the bsr is quite low
and then it kind of gets worse and worse
and worse and worse and worse then it
gets to january 2021
or sorry that's 2019 initially then it
gets to january 2020
boom falls off a cliff as we approach
march which is when st patrick's day is
then boom similar pattern throughout the
year 2020
uh up until january 2021 boom falls off
a cliff again that means
lower bsr lower bsr increases higher
sales velocity
and as you can see here it's doing
really well
selling very well as we head closer and
closer to st
patrick's day all right let's breeze
through one other example one other
niche
so i went to the search merch tool i
typed in funny nurse
shirt the first shirt that i saw said
i am a mom and a nurse nothing scares me
so
somebody that's gonna get this shirt
either for themselves or from somebody
else is a gift
they are a nurse that's their profession
and
they have children they're a mom that is
an evergreen shirt that could sell
year round to people of any age pretty
much at any time right
the second one said let the beat drop
with a picture of a heart instead of the
o and they have the um
is an ekg machine with the heartbeat i
think that's what it's called
and then it says adenosine or adena sign
a-d-e-n-o-s-i-n-e now based on how well
the shirt was
selling i'm assuming at least a few of
you that are watching this video if not
the majority of you and then i'm just
going to feel dumb
know what that is but the qualifications
for this shirt
is that you're a nurse and that you know
what the heck
adina sign is and that you're in on this
joke because i certainly am not
maybe somebody can explain to me in the
comments but this is an evergreen shirt
i think
right i don't i mean i guess i don't
really know i'm assuming it's evergreen
though
now then i found on the same row at the
top of page one so we saw those two
shirts that i just showed you
the number three and number four shirts
that amazon is suggesting to me
and all i typed in was funny nurse shirt
where these two they both say boo boo
crew
and the left one is a
that's a three leaf clover right isn't
that supposed to be four leaf clover for
st patrick's day i swear it is at least
for good luck
um but you see like the green st
patrick's day booboo crew nurse shirt
and then right next to it booboo crew
again
similar design big graphic you know
great big bold graphic says booboo crew
and it's a rabbit which makes you think
of easter right
and what was interesting i circled it
here is that the easter ones actually
got a lower
bsr than the st patrick's day one
now granted i mean st patrick's day as
of recording this on march
11th is what six days away i think so
you're probably pushing it close to the
deadline to get your orders in
but it's just interesting that you know
you i guess it's never too early for
easter
uh because this shirt's already selling
quite well and i think i actually took a
picture of the best seller rank over the
last year for booboo crew you can see as
it gets closer
actually i'm of course blocking it and
i'm like telling you oh you can see blah
blah blah
let me make myself invisible and yeah
you didn't know i could do that did you
it's made myself invisible with one
click huh power of green screen and
technology
uh you can see in the bottom right
corner here though that the
bsr is doing quite well as it heads into
the holiday st patrick's day and here
you can see booboo crew
you got the bsr over the last year as
soon as it gets to
i don't know what it is right around
like the new year mid-january everybody
starts thinking of oh yeah i gotta get
ready for st patrick's day and easter
and
um you know we would project that these
sales velocity will continue to improve
as we get closer to the holiday
all right and that's it guys that's all
i wanted to show you in this video thank
you so much for watching till the end do
me a favor make sure you're subscribed
to the channel and hit that like button
if you like the video
also a quick reminder i do have a full
print on demand course that shows you
how i make six figure print on demand
sales every single year
i did not skimp on creating this course
it's over 100 lectures 10 modules
uh covers design niche research how to
get set up on all the major marketplaces
and then at the end
it shows you how to use automation to
both create and upload designs so it's
pretty much everything you need
to succeed check that out link in the
description thanks for watching guys
i'll see you soon
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you