Dressing Rules EVERYONE Should Learn Once And For ALL
[0:00:00] Pop quiz. Which one of these guys is the most
stylish? We’ve got the classic look or what about street style? Maybe the retro look or
the rebel. What about sport style? And, let’s not forget the formal look.
So, what’s the answer? Well, gents, that was a trick question because assuming that
each of these guys is sending the message they want to send, they all have style.
You see, style isn’t about a particular type of clothing, expensive watches, a fancy
hat. No, style is taking the time to understand who you are, what you stand for, where you
want to go, and then leveraging your image to send the message you want to send to the
world. In today’s video, gents, we’re talking
about the dressing rules that every man needs to know once and for all.
Now, these next two rules I’m going to talk about at the same time because they were closely
linked. And that is style matters because human beings are lazy and every man should
develop a uniform. So, to illustrate these rules, I want to share
with you guys a quick story. So, I was a young second lieutenant, I remember getting sick,
having to throw on my uniform and going to the military hospital.
As I’m walking up to the hospital, I remember passing a number of enlisted marines, I was
an officer and not getting a salute and I’m thinking, what’s going on here? As soon
as I took my uniform off, I realized, oh, my gosh, I do not have my bars. And, I basically
looked like a private walking around the base. And that right there illustrated to me a couple
of things. First up, people are lazy. They rely on what
they see. No one’s going to take the time to ask you who you are, what have you accomplished.
People look at you very quickly and they make a snap judgment.
Next up, is the power of a uniform. As a second lieutenant, I was afforded certain courtesies.
When I didn’t have the right uniform the right bars on, I was not given those courtesies.
So, understanding that your uniform what you wear sends that signal and people will either
treat you with respect or they won’t, all of a sudden you understand the power of what
we wear. Now, this takes me to the next rule. There
is always a dress code. Now, I know a lot of you guys are thinking, “Come on, Antonio,
there’s no dress code at my office when I’m on a Zoom call, when I’m meeting up
with my friends.” Gents, that’s a bunch of BS, there is always
a dress code. And just because the dress code isn’t stated doesn’t mean it isn’t there.
Gents, these dress codes exist because people are lazy, they want to quickly signal to each
other sometimes without even saying anything, sometimes in secrecy who is in, who is out,
who is in charge. What happens if you ignore the rules? Gents,
it doesn’t matter sometimes how smart you are or hard you work. If you ignore these
rules, you’re shooting yourself in the foot. You’re sabotaging your own chances for success.
Now, speaking of success, I’m going to share with you guys an amazing entrepreneurial story
that has to do with underwear. So, the story goes back to 2008 when Robert
Patton, army sergeant was deployed and he was having issues with his crotch. So, Robert
gets this idea to sew a pouch into his underwear to reduce the skin on skin friction, basically
to get rid of the chafing. Fast forward to 2013, Robert launches SHEATH
on Kickstarter and men around the world go nuts for the best underwear out there bar
none when it comes to protecting your package. Now, gents, SHEATH is the sponsor of today’s
video and I’ve talked about them for years because I love what these guys do. Seriously,
gents, once you start using the dual pouch system, you’re going to find the boys will
settle for nothing less. And, I love seeing it got a four-way stretch
in their fabrics. In addition, they’re using modal, a very breathable natural material
that is incredibly comfortable and helps to wick away moisture. They’ve got a wide variety
of colors, a wide variety of styles, and even a women’s line.
And, don’t take my word for it, guys, go check out the reviews. Men around the world
are raving about SHEATH and how wearing this underwear literally transforms their lives.
And on top of all that, they’ve got amazing customer service. I know the founders, I know
the people working there at SHEATH, they treat customers like family.
Gents, I’m linking to SHEATH down in the description of today’s video with the best
deal you’re going to find out there. Use it or lose it. Use that link to get the best
deal, guys. Great company, proud to support them.
Next up, gents, quality over quantity. Now, most guys when they’re out there shopping,
they’re looking for the bare minimum. Seriously, two items look similar, I’m going to go
with the cheap one. The problem with buying the cheapest clothing is believe it or not,
gents, it is not the best deal. Oftentimes, cheap clothing is made with inferior
fabrics, inferior stitching, and a poor design. It results in clothing that falls apart that
never looks good on you, clothing that is a waste of money.
If you out there and buy cheap shoes that have a poor design or made from petroleum
products are glued together, you’re going to find these things are never going to look
good and they are going to fall apart after you’ve worn them just a few dozen times.
Compared that with a pair of quality shoes which I know, yes, can cost three times more,
but these shoes over time are going to start to look better. They’re going to be more
comfortable and they will last you if you take care of them a lifetime. The point, gentlemen,
it’s better to budget for quality than to settle for cheap.
The next style rule that every guy should know and follow, love everything that you
wear, everything you put on your body. Because here’s the secret, whenever you put on things
that you’re familiar with that just feel great, you walk with more confidence.
[0:05:04] When you walk with more confidence, you look
better, you feel better, people say I don’t know what it is about that guy, but there
he just -- I love to be around him, because it makes you happy, you’re in a positive
mood. And it can be little things like from choosing
a fragrance that just reminds you, maybe just of cookies, maybe it reminds you of chocolate.
You love your coffee and so you got a fragrance that really just puts you in the right mood
even if you’re in a bad mood. You’ve got a watch that reminds you of a
trip that you took, of a place that you went diving with your son. Guys, you’ve got a
jacket that every time you put on is like a suit of armor, you feel like a million bucks.
It builds up your shoulders, makes you feel more confident. That’s what you want your
clothing to do. This should be something when you put it on,
you feel amazing. And that’s what I love when a guy can wear the clothing and it actually
makes him a better man. The next style rule is to rely on systems,
not willpower. A lot of people say, “Oh, you’ve got the discipline to dress sharp
every day.” No, I don’t. I simply have a closet I’ve got systems that I have set
up, so it’s easier for me to fall into nice clothing than it is to go to the back of my
closet and try to find beat up stained work clothing.
A lot of guys they got that backwards. They haven’t organized their closet, they’ve
got the clothing that, yeah, just doesn’t fit them that is stained is dirty is torn
right in front versus actually changing things around.
If you’re relying on your willpower to actually go in and ironed and to press everything before
you have to go get dressed in the morning, that’s not going to happen. Instead, set
clothing out the night before. Find the tie, put it all together, put that pocket square,
leave it in the jacket. I know, I do, so all of a sudden, I’m able to put that on and
especially if I’m running late I’m in a hurry, it’s easier to dress sharp than
it is to dress poorly. The next style rule that every guy needs to
know and this goes well beyond style is that confidence that mastery are developed through
practice through repetition through putting in the work.
So, a lot of guys when they start to dress sharp, they say I don’t feel like myself,
I feel like a fraud. I am very uncomfortable. I don’t like this at all.
Here’s the thing is it’s not truly uncomfortable, it’s just unfamiliar. It’s like you’re
going to the gym for the first time. You don’t know where the weights are at, you don’t
know how to use this equipment. But, after you’ve been there a hundred times, guess
what? This is like a second home to you because you’re putting those reps, you have mastery
of the gym. You – yes, you have a ways to go and it never ends.
It’s the same with style, gentlemen. When you start to dress sharp even if it’s in
the confines of your own home because you’re working from home, guess what, guys? You get
used to wearing that clothing. You start to understand it, you make adjustments. You find
things that work for you, you develop your own personal style and all of a sudden you
become confident. You become the master of your image, sending the message you want to
the world. You learn, hey, I like to wear a hat. You
wear the hat around. You get used to wearing a watch or you decide it’s not for you.
You find certain fragrances that work with your chemistry that basically make you feel
amazing and guess what? When you go out there, you wear them with confidence and you look
amazing and people take note. The next style rule that every guy should
know, some opinions matter, but most do not. What am I talking about? So many people are
concerned about what other people think of them. No, think about what do I think of myself,
am I proud of the man I look in the mirror? Think about what does your wife think of you,
what is your girlfriend, what does your family think of you? I know for me, I dress sharp
because I know what I stand for. I know what my why is, I know what I want to accomplish
in this world and when I dress sharp, my son sees an example of a man that he can grow
up to be. My daughters see an example of a man they can may be bring into their lives
at some point. I wanted to go out there and send the message
to the world I respect myself, I respect my family, I respect my community, and I know
what my job is I know what my business stands for.
So, gentlemen, understand most opinions, they don’t matter. And who cares what, you know,
that person thinks. You should care what your boss and what you boss’ boss think in that
presentation when you’re getting up there, not the people who are saying, ah, he’s
making this look bad. The people at the top saying, you know what? That guy we should
groom for future promotion. I know as you’re watching this, you’ve
got your opinion, you’re saying, “Antonio, you missed this.” I want to hear from you
down in the comments. What did I miss? What could I have added to this video to make it
better? I know some of you guys are thinking, “Antonio,
these rules are fine and dandy, but give me the details. What are the mistakes the things
I do not want to do?” Well, guys, I’ve got you covered with this video right here,
twenty style mistakes you never want to make that guys are still making today. Yeah, you
don’t want to do this. Find out what I’m talking about, guys, in this video right here.
[0:09:32] End of audio