Hoho to do Hipi hipi hoho.. It’s Q & A Tuesday for Christmas week yo!
Oh that rhymed!
Hohoho and Mo writes: Q: “Hi Marie! First off thing, thanks for
being such an amazing inspiration for sharing your rock star know how with the world.”
You are welcome! “I look forward to your videos every week. I currently run a business
called the Mouse Market. I sculpt innie minnie realistic foods out of clay and I sell them
as either dollhouse miniatures or I turn them into jewelry pieces. Whenever I’m creating
something to share with my audience from my monthly newsletter to my daily tweets, I seem
to get caught in limbo because I can’t figure out how to speak to both the customers who
are wearing funky food jewelry and the customers who love decorating their doll house. A super
specific example, I want to offer a PDF freebie when people sign up for my newsletter but
I can’t think of anything that would appeal equally to both groups. Is there a smart way
to target both sets of customers in my marketing efforts without over generalizing my message?
Thank you so much!”
A: So Mo, let me tell you how it’s going to go with your Mouse Market right here right
now girl. First up Mo, we love your business. It’s fun, it’s adorable and totally unique,
but I went ahead and visited your website and I don’t think your problem or your challenge
is what we think it is. You got some other issues that are easy to fix so I’m going
to give you whole bunch of As to Qs you didn’t even ask. Let’s start with your first question
about food jewelry customers versus doll house customers. Let there be honest here for a
minute girl, just me and you.
People who want doll house food and people who want miniature food jewelry are not that
different, they like food and they like tinnie tiny things. But here’s the question, are
you reaching all of those people? Because I when I take a look at your website, I saw
some opportunities that you are missing. Do you have any idea how many people search for
food jewelry? I’ll tell you, it’s 5,400 every single month. How about miniature food?
That’s 9,900 searches per month. And then doll house miniatures, it’s 40,500 searches
per month. Damn, that’s a lot of people decorating doll houses. So by the way, I used
the free google adword keyword tool to find all these numbers and I highly suggest you
use it too. Go to google and type in keyword tool and you’ll find it. Here’s the deal
Ms. Mo, you are missing out an incredibly active niche market because you are using
clever wording versus very basic simple language that people are already searching for. Doll
House Catering which you have on your site is super cute and clever but it sucks for
your business because nobody is searching for it. By contrast, 1300 people are searching
for “dollhouse food” every month. So here is what you need to do my friend, simply write
about and use simple terms like “food jewelry”, “miniature food”, and “dollhouse food”.
Next stop, let’s talk about this whole PDF idea for your business. You sell physical
products, right Mo? So think about it. Your customers probably don’t want a PDF. PDF
works great when you are selling information or advice or how tos but for you, you need
to think about your customers and your business and what’s going to work really great for
you at an opt in. So for products-based business, you want something compelling like:
Free Shipping On Your First Order (New Subscribers Only)
Sign Up For “Flash Sales” (Only Available To Subscribers)
Here is a $20 Off Instant Coupon
And the list goes on and on. The point here is that your offer should be in line with
what your customers most want. We also want to talk about the placement of your opt in
offer on your site. Currently, it’s buried all the way at the bottom which is not good.
When it comes to the placement of your opt in offer they should always be above the fold
and what that means, is that someone should not have to scroll down your website to and
find it. Important point here, is you should always test different locations for your opt
in offer to find out what converts best and I did a little snooping on your behalf and
I found out that one of your colleagues is doing something really smart. In fact, here
is a little screen shot of what she’s doing on her website. It’s something called hello
bar which is right at the top. It’s a perfect placement right where the eye hits when you
hit her website and it’s offering you something really cool.
Finally Mo if I were you, I would get to know some people in the doll house and miniature
industry. You want to form some strategic partnerships girl. For example, you’re going
to want to get to know all the people who sell doll house for kits or doll house furniture.
Buddy up to them, see if you can offer their customer some discount on all your mini-food.
Maybe you can buy an ad on their site or even give a very special offer on their newsletter.
Bottom line, there is big money in miniatures. Girl, you need to jump on their tinnie, tiny,
gravy train. Choo choo!
So Mo, that is my A to your Q. Merry Christmas! I gave you a lot more As that you didn’t
even Q about so enjoy it. Now here is what I want to know from you - you who’s watching
right now. What were the two biggest insights that you learned from this video that you
can apply to your business.
If you like this video, hit the like button, share it with all your friends. And of course
if you are not yet on the newsletter, come on over to marieforleo.com, put your name
and email on the little box on the right hand corner on the up part of the website and I’ll
send you lots more free tips to help your business and your life. Thank you so much
for watching! I love you and see you again soon!