what's up guys in today's video i want
to focus on evergreen print on demand
niches because if you guys caught the
top five niches of the week for this
week well you already noticed that i
mentioned we're really at a lack
of obvious t-shirt trends uh in the
present right we know there are some
forward-looking trends that we can
prepare for in august we also know that
uh with the state of the world you never
know when the next big thing is going to
pop up overnight and make you know
whoever's early to it with t-shirts a
lot of money but as of right now it
seems like it's a good time to either be
taken a week off from uploading which i
mean if you're like me there's no weeks
off or maybe just focus on evergreens i
think that's really where we build the
the meat you know of our portfolio of
designs because the evergreens are the
ones that we can bank on selling
year-round they're not tied to a
specific uh time of year holiday or
event okay so that's what we're focusing
on in in this video i'm going to share
some evergreen niches with you show you
some examples of trends versus
evergreens and then show you some
sources for ideas of evergreen niches so
let's get started
real quick reminder i've got some free
resources for you all linked at the top
of the description i've got my print on
demand weekly giveaway completely free
two winners will be randomly selected
and announced this sunday i've got my
free 8 day print on demand mini course
delivered via email and i've got a great
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love to have you in if you're not
already a member
all right so
this is what the top 12 niches on merch
by amazon which to me is indicative of
pretty much like all the opportunity
within print on demand we know that
merch by amazon has probably the
strictest content policy so that
actually is a good thing in in the
respect that
it filters out the stuff we shouldn't be
selling right so as long as we know to
skip over the big brands and when you
use a tool like pretty merch pro plus
like i've used here behind me
it's going to filter out
most of if not the vast vast majority of
the protected brands which is nice
because then we only see shirts that we
actually can
sell or niches that we can sell now what
do you notice about all these behind me
well they're pretty much all evergreens
right we got the classic car we got the
pluto
dinosaur alphabet
uh admit it life would be boring without
me got a shirt that says howdy howdy
howdy i don't know what that's referring
to
uh the phases of the moon
uh punctuation t-rex let's eat kids
um a bunch of math shirts some anime
shirts et cetera okay you get the point
right a bunch of evergreens and more
power to the owners of these shirts
because they're probably making money
hand over fist
year round um when there's a big trend
for instance just a week ago we were
talking about the pro row you know roe v
wade right to choose niche
well this is a big trend but you know
the trends tend to come and go very
quickly
as evidenced by the bsrs that you see
here the average bsr behind me
is probably around uh let's just say a
hundred thousand all right and if this
was a week or two ago the average bsr
might be about ten thousand okay so
these trends they do tend to come and go
if you're positioned to benefit from a
trend ahead of the trend itself
you can make a lot of money or if you
just know the trend is coming and you
position yourself you can make a lot of
money
it's not that you can't make money being
late to a trend but it's definitely
harder right it's definitely harder
because we know how these algorithms
work when we say algorithm i mean like
amazon algorithm or etsy algorithm
the listings generating a lot of sales
have the history of the sales and the
algorithm knows that hey this listing is
likely to perform well when someone
searches for whatever the set of
keywords is and they're going to get
priority placement
sales tends to be a function of how many
people see your product so the more
visibility you get the more clicks you
get the more sales you get all right we
all we all know these concepts by now
hopefully
uh if you're new by the way it's all
good you know you learn with time uh
anyways we are focusing since there's no
big obvious trend right we just looked
at the top 12 and uh i could have kept
scrolling all right and there's not much
repetition of niches
so
we're gonna focus on trends versus
evergreens really quickly let me show
you some examples uh in this in this
case of like if we're selling shirts to
dads
uh here behind me we see
dad related shirts but they're all
related to st patrick's day okay so
are you a dad yes is it st patrick's day
no okay so this is a trend version of a
shirt for dads tied to like cross niched
with st patrick's day we call that a
trend
uh and you can actually see that here in
the bsr history um
behind me brought to you by helium10
and this is you know if you zoom out you
can see well the shirt's not selling
that well not selling that well not
selling that well up we're heading into
uh the st patrick's day uh date and all
of a sudden the bsr falls off a cliff
and it starts making a bunch of sales
okay that's evidenced as a trend um if
you want to monitor trends by the way
check out the bubble scout chrome
extension for free you can install it
and it'll show you another way of
monitoring trends uh the top 20 trending
designs on redbubble so it's a nice free
way of monitoring like a second platform
uh we're i look mostly at merch by
amazon but hey why not check out
redbubble as well redbubble definitely
got a more global audience i would say
now when it comes to evergreens let's
look at dad shirts that are evergreen
well the first shirt dad of the birthday
girl okay in that case it's a dad shirt
and the other qualifier is not that it's
st patrick's day that way it's only one
time of year it's that they have a girl
and that it's their birthday approaching
okay got it so you're still not making a
completely broad appeal shirt for dads
but it's also okay to niche down when
you niche down it helps you you know
number one like
refine your customer base and ideally
reduce your competition uh the other
shirt here dad of twins so again a f
it's a not a father's day but it's a
shirt for dads uh in this case the
qualifier is you have twins another
example i heart my dad that's a very
generic
shirt and it says i heart my dad so i
guess in this case i hurt my dad that's
actually not for the dads it's for the
kids
and then behind me here proud dad it's a
girl proud new dad it's a girl so a dad
that's having their first kid these are
shirts that can sell year round
and we know the qualifiers are basically
that they're you know in all three of
the four that their dads and i guess in
the one it's the for the kids to say i
love my dad um either way these are
considered evergreens they're not tied
to a specific
uh broad event you know if i say a broad
event i mean like st patrick's day is
the same date every year for everybody
whereas you know any number of men can
have a a newborn daughter any day of the
year right now when it comes to finding
trends i do often like to look to google
trends now i know this is about
evergreens but if you're wondering if
something is more of an evergreen or a
trend well you can always
type in a topic into the search bar
before i do that though let me just show
you the homepage it actually puts things
in front of you that are trending in
terms of the google search bar and you
can click to expand it all right you can
see recent trends etc you can see year
in search year over year and you can
actually get a bunch of the annual
trends some of those do carry over year
over year but if i was type in like
football
and search this
and by default it shows us the past 12
months if we expand that to like last
five years you'll probably see
uh in terms of i mean and you could say
football is an evergreen technically but
also it's going to see a spike during
what during football season and if we
compare that to sports that maybe are
played in like the opposite season which
i'm trying to think of like what like
baseball maybe
you know and compare the two we'd
probably see um
okay well number one we see that
football is a lot more popular in
america than football but we already
knew that or sorry football's a lot more
popular than baseball
uh and then you can see here that like
baseball is peaking
when football is uh basically you know
out of sight out of mind because it's
like football off season is when
baseball season really picks up and vice
versa so this is a nice way of gauging
what is trending uh and then also you
know you can also kind of determine if
it's evergreen like if it's a generic
sport that people really like that they
play et cetera um that can still be an
evergreen that just sees a peak interest
time
at a certain time of year also there's a
difference between the sport itself like
football and the nfl so if you're gonna
sell shirts related to people that like
the sport um just make sure not to
infringe on those big brands but i just
want to show you guys that the google
trends tool is really nice when it comes
to um you know trends versus evergreens
now i wanted to show you a list of just
a few examples of high-level evergreen
niches and i actually pulled this from
the flying research print on demand
research tool uh it is one of my
favorite ones to use but they have a
couple sections just built into the tool
that make our lives really easy because
they basically are just
putting ideas together for us so if we
sit down we're like all right i'm gonna
get some designs done today i always
like to design in batches and then
upload in batches rather than kind of
have a fragmented workflow where i do a
design and then upload and you know i
don't know what you got to do it works
for you but for me i like to do batches
so
if i'm going to do a batch of designs
and i need some ideas well okay some
evergreen niches i pulled these from
flying
research but here we go family
sports
work jobs pets hobbies
fandom and if you actually use the tool
and this is actually i checked with them
this is only a part of the paid plan so
um they do have like a free account that
you can use but it's a little bit
limited in the features i will of course
include a link in the description if you
want to check it out now they also have
some evergreen hobbies and they actually
have a pretty extensive list with
descriptions of the hobbies in their
evergreen hobby section built into the
tool so things like making money jobs
cheap activities
men's favorite activities women's
favorite activities couples activities
family activities indoor outdoor things
to do in your 20s things to do in your
30s things to do if you're over 50 or
retired and then they've got some
additional uh categories as well like
fun cool unique creative interesting
expensive so a lot of qualifiers there
but
ultimately what this really breaks
breaks down and boils down into is
lists of high level niches that i would
then recommend niching down from so you
don't just say okay cheap activities and
then go make a cheap activity shirt no
like type that into the amazon search
bar see where it takes you or if you're
in flying research you can actually just
like go to any of the sub categories
included underneath there because these
are all the category headers
and you can either search in their app
or you can have it search on google you
can have it search uh in their real-time
research so a lot of cool um ways to
kind of dig down and find opportunities
again i always like to well it depends
right because i'm in merch tier 200 000
so i don't need to always find validated
ideas but if you're in lower merch tiers
and those upload slots really matter a
lot more well i do recommend
validating that there are actually
people out there buying the niche that
you are going to design in before doing
so because yeah your upload slots matter
a lot more if you have fewer of them if
you have 200 000 of them a different
story
also just being transparent here like i
just
while i was prepping this video finished
uploading
200 new vexels designs to my etsy store
okay and sometimes i'll alter them edit
them move them around cut out a piece
that i like add some text manipulate
them you can do all of that or you can
actually just use them as is depending
on what you want to do uh you can see
here actually this is the pricing table
behind me
i use the merch plus plan so i get 200
downloads a month you can also get
custom design requests by the way so you
can see that there as well uh and yeah
so new month well i guess it's middle of
july now but it's been a long month uh i
went ahead downloaded um 200 like two
weeks ago and then honestly which have
just been like optimizing seo i've got
my kind of approach to break them out so
that it's seo optimized and i keep them
in spreadsheets then i queue them up for
uploads i use flying upload by the way
which is tied to flying research that we
were just looking at to upload them to
printify and then to my etsy store
because i'm really liking prinify's
pricing advantage over printful at least
with regards to etsy and then also i'm
gonna use merch titans upload automation
and upload them to merch by amazon soon
so i did just wanna make you guys aware
that this is something i do right like i
have a lot of upload slots on merch by
amazon i got a lot of free uploads on
etsy because one of the benefits of
having a youtube channel is when you use
um a link to get your 40 free listings
well guess what i get 40 free listings
so just you know being transparent there
so check out vexels as well i'll put a
link in the description i know you got a
lot of you guys are already using them
so make sure if you do pay for vexels
that you actually utilize it alright you
get 200 downloads a month make sure you
use them all right guys thank you for
watching i do have my full print on
demand course of course if you want to
know more about how to design or how to
research evergreens and trends well i do
have a niche print-on-demand niche
research course and print-on-demand
design course it's all included in my
master course which i call the drop ship
print on demand course you can find out
more using the link in the description
thank you so much guys for watching
please like and subscribe and i'll see
you tomorrow with a new video