after years of doing business studying
business and helping other businesses
one thing has become painfully clear
people like doing business with people
not businesses which is one in today's
episode we're gonna cover how to brand
your business to be more likeable and
it's easier than you think
hello and welcome my name is Adam
Earhart and you're watching the modern
marketing show where we take different
marketing tactics tools tips and
strategies and break them down into
bite-sized actionable clips that you can
use to immediately get your business to
the next level no matter what industry
market or profession you're in people
like doing business with people and not
businesses even in the more formal
business-to-business or b2b industries
somewhere along the way it's going to be
a person making the buying decision no
matter how formal or rigid their
organizational structure appears on the
outside on the inside it's still just a
whole bunch of people so why then - some
businesses try to push their corporate
identity on their customers or hide the
fact that heaven forbid they actually
have real people working for them
strange really and a bit of a branding
paradox try to look big in corporate so
people will trust us but also act human
so people will like us what history has
shown us however is that looking big in
corporate in order to gain trust has
become a flawed strategy after all look
at the financial crisis of 2008 we're
big and formally trusted brands went
completely bankrupt big in corporate is
no longer synonymous with safe and
trusted rather the terms big and
corporate tend to invoke feelings of
being stale old stodgy slow outdated
irrelevant careless and selfish none of
the things you want to be associated
with so what's the alternative well
whether you're a multi-million dollar
corporation a solopreneur
or an up-and-coming design firm with
five employees you get to decide just
how much you you're going to show the
world the beauty is that the more you
you show the more likeable your company
becomes your customers crave interaction
they crave personalization and they
crave behind-the-scenes access and
feeling like an insider the more special
you can make your customers feel by
sharing the more they'll reward you with
their loyalty just like a real
friendship should be the only way to do
this though is by taking a leap of faith
and putting yourself out there you can
start by putting your best foot forward
first but over time you'll find you
don't need to be so filtered and your
flaws and idiosyncrasies will only help
make you that much more likeable
start small with a personal tweet and
Instagram post or a blog article but
start today your customers will thank
you so thanks so much for watching if
you enjoyed this episode be sure to
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else take care for now and I'll catch
you next time on the modern marketing
show