Hello everyone. Welcome back.
Thank you so, so much for joining me.
So today we are going
to talk about wasted opportunities.
Now listen, if you know me, you know I love
a theme, I love a themed collection, heavily themed collection.
You could do a collection on dog poo and if it's
done really, really well, I will buy it and I'll collect the whole thing.
So I want to talk about some
brands that did some collaborations, bought some
licenses and completely wasted the opportunity.
I got this idea from somebody who sent me
a message on Instagram and it was a certain
collaboration I'm going to talk about today.
And literally were like, wasted opportunity.
And I was like, you are so right.
There are so many times this happens.
So that is exactly what we are going to do.
But just before we get into that today, I
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Okay, let's get into this.
Let's start with... I'm just going to do it because
I spoke about it already and it's pretty infamous.
Some wasted concepts.
Let's just talk about MAC and The Sims.
I know I've touched on it already.
I am a huge Sims fan.
I love The Sims.
There's no better way to kill time than The Sims.
Or reading a book.
No, I don't read. I'm dyslexic. It's a chore.
So here's the deal with The Sims thing.
So, okay. When we think of The Sims, right, if you're familiar
with The Sims, you think of crazy things happening.
You think of that love bed from the original Sims.
You think of the cow, plant, aliens, death, that
robot woman, the dancers coming out of a cake.
What else? The Genie.
All these characters, all these places, all
these situations, all these expansion packs.
And you think of the color, you
think of everything you can do.
And this is what MAC did.
They took this palette, which was
already a pre existing palette.
I know because that was available
when I worked with them.
Probably one of the not-so-popular palettes, even though
they were like, yeah, it's really popular, and then
just put a sleeve on top of it.
They changed the outer packaging.
Didn't even put, like, a little
Sims logo on the palette.
Now, here's why this was extremely disappointing.
Not just because it's sh*t, but because MAC's collections
back in the day, their collaborations were wild.
They were amazing.
People used to queue up outside stores to get them.
There were hardcore fans of MAC who would
know the collections were going to come out
months in advance before the staff did.
Nadia, if you're watching, hi, you know
that's you. It's just people knew everything,
absolutely everything about these collections, rightly
so, they were incredible.
The Hello Kitty collection, the Archie Comics one
was one off the top of my head.
The MAC Venomous Villains collection with Disney.
So many incredible, heavily themed collections
that just did so well.
Even their collaborations with celebrities.
Not just like the Viva Glam lipstick, but
they did a collab with Beth Ditto ages
ago, and there was this like dotted powder.
There was so much effort put into it.
And the collections, although now
we're like, oh, money grabs.
Back then, they were really the only
brand doing these incredible themed collections.
And Barbie, they did Barbie, and licenses were more than
happy to let them go with it, you know?
So to see this and think of
the wasted opportunity you could have done
with The Sims is so incredibly disappointing.
But if you're going to repackage something,
just repackage things, change the name.
You have a red lipstick named after,
like, Bella Golf, who's one of the
continuous characters throughout The Sims.
A really, like, deep red.
They could have just repackaged Ruby Woo and
renamed it, you know what I mean?
It was a really wasted opportunity to have such
a themed world and universe that is The Sims.
And just packaging a gray toned thing
and being like, here you go.
Like, when you look at that palette, you think boring.
You think dusty.
It's just neutral and it's just boring, you know?
It's such a wasted opportunity.
Do it again. Do it again.
Let's try again.
Anyone, anyone. Who's good? Glamlite.
You're good at stuff. Let's do that.
Okay, let's move on to the next disappointment.
And this is something I find
quite continuous with this brand.
And let's talk about the
Revolution and The Simpsons collection.
Now, this is the actual palette.
Let's start with this one
that was sent to me in the message.
And I was like, wasted concept.
So the whole theme of this collection is like Summer
of Love, which is kind of cute because in The
Simpsons, they go off and do, like, time travel episodes.
No, not time travel, but episodes where they
travel backwards and they look at Marge and
Homer's relationship and when they met.
I think it's like, during the 70s.
Really cute idea, really cute concept.
But, you know, let's stick to that.
Let's take a look at this palette.
I don't know what it's called.
It's Lisa Simpson, basically.
What about this palette...
is Simpsons-like, in any way?
Now, here's my issue that I want to talk about going into
looking at these palettes with Revolution, they
will take any palette, any theme,
they'll have, like, four or five bold block colors in
the palette, and the rest of these brownie neutrals that
you can get in any one of their other palettes.
And I feel like if you're going to do
a theme, maybe a Lisa palette could have been,
like, you know one of those longer palettes, and you could
have had the yellow, the orange, a white.
And what is Lisa Simpson like? I don't know.
A black, because she loves her
cat, and the cat is black. I don't know.
You know, something a little bit more precise and something a little
bit more like, what does any of this mean?
I just don't look at that palette
and think The Simpsons. Now, this one's kind of okay,
the Treehouse of Horror one, because it's that raven thing.
But also, again, there's those browns, like, maybe one or
two, but the amount, the tones of gray, we could
have got in this, the whites, you know, or something like that.
If we're talking about, like, Edgar Alan Poe, The Raven, which was
one of the stories in one of the episodes, and the
visual on the front of his palette, then we could have
made it a little bit more interesting, maybe a little bit
more gothicky, maybe a little bit more emoy.
Put a red in there.
You know, but this is a little bit more like, 1-2-3-4.
There's 4 neutrals, 2 blacks, and 1 white.
And then we have this palette as well, which is
more like an alieny palette. On the front
this is from an episode when...
Does she become an alien, right? No.
So they find out that an alien is actually Maggie's
dad, and she starts to sprout all these legs.
But the only kind of shades in here that I
see as anything alieny is the space alien, which is
actually quite a boring green for Halloween and then maybe
Candle In The Wound or whatever that means.
The rest of them, again, neutrals.
And these colors that you find consistently
throughout Revolutions palettes, it's just boring.
We could have gone for, like, a nice slime green
in this palette, you know? Maybe think more of if we do
aliens, what comes to mind, like, that whole era where
aliens were, like, Roswell kind of thing. Let's go
like, kitschy aliens.
Like, a light blue, a red,
a slime green, more alien like.
Again, with The Simpsons, so
many situations within those episodes. You have that Mr.
Sparkle episode when, you know you could have
done a whole palette with that.
The things you could have done.
You could have sectioned off The Simpsons
world in so many different ways.
And I know this was like a Halloween
one, but, again, could have done this better.
Really could have done this better.
Even in the Halloween episodes.
There's so much more you could have done.
If you look up The Simpsons collection altogether and
took away any branding of The Simpsons, any licensing, you wouldn't
think this was anything to do with them.
So literally, you're selling us a product just with the
characters on, but no though has gone into it, really.
Let's be real.
Okay, I think we're sticking with Revolution because
I think this is one of their
sub-brands that Rock and Roll Beauty.
This isn't so much a wasted
opportunity rather than a stupid one.
So dumb.
A Jimi Hendrix collection, makeup collection with candles,
lip products, a guitar shaped palette.
And to be honest with you, that contour palette looks
like some kind of, like, drop ship AliExpress crap.
And they've done one recently
with Death Leopard.
Candles, a palette. It just doesn't make sense.
It's really, really terrible.
This seems almost like the owner was
like, yeah, I love rock and roll.
This almost seems like a passion
project without much passion in it.
Okay, now I want to talk about Disney collaborations.
There are so many Disney collaborations, right?
One brand that I really liked, loads
of brands, actually, the MAC Venomous Villains
was one of my absolute favorites.
I bought all of that, and then I had to
sell it because I was poor, and I had to
sell on Ebay, double what I bought it for.
So that was great.
I wish I still had it.
Besame, all their Disney collections are incredible.
Again, that's another collection where they went
into the vault and chose the colors
from the actual cells and used it.
And then Beauty Bay did a similar thing
also with their palettes, which is their formula.
And these palettes are just so beautiful.
They are so, so incredible.
Palettes, blushes, and it tells
you where the colors from. I love that.
I love that kind of, like,
heavily themed, it's from the source.
It makes sense.
It makes some kind of sense. Now, take a look at these
Disney Princess palettes from Essence, right.
I just want to put them on the screen, and I
want you to guess who this palette is for. 5 seconds
to guess what Disney princess is this palette for?
1... 2...
It's Mulan.
Why?
H'Why?
So then we also have, I believe that's Jasmine, which kind
of makes more sense, but I would say more Ariel
with the purple, you know? And then also there is
Rapunzel, where you have these kind of purple.
This makes a little bit more sense,
these purple shades, because it's more everyday
wearable with a little bit more purple.
However, you could add some green tones,
their clothing, their castles, their whatever.
Get some more inspiration. When people just plonk
a license on something, and it just makes...
like there's no heart or detail in it.
Essence, for example, this is a great one.
They did this palette for Patch from 101 Dalmatians.
And, I mean, look at that Dalmatian thing.
Like, visually, it's quite a nice one.
You need to be able to look at it and be like,
yeah, that's like, off the top of my head.
Be like, oh, yeah, that's that company.
Now, I would end this by talking about the ColourPop
Sailor Moon collaboration, but I've talked about it so many
times and we all know how terrible it was.
Let's hope they come out with another one.
Anyway, thank you so much for joining me.
Are there any collections that you think were a wasted
opportunity that brands have kind of just come out with,
it's like, yeah, it's this, and it really wasn't?
Let me know below.
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