Have you ever noticed how well-built most banks are. So, as you're approaching from
the outside, the building itself is made of stone. You go into it and everything seems
to be over-engineered of the highest quality. I mean you look at that vault right there
and you're like, wow, if there's a tornado, that would probably be the safest place in
town. Now, the reason they do this is you kind of,
guys, I think get it is that you're going to give them your money because this is the
safest place in town or is it? I mean when you think about it, money is something that's
transferred via computers is really much money even here. It's all about the image, gentlemen
and the power signals that are sent. And that's what today's video is about, how you can
send power signals with your clothing. Tip number one to signal power with clothing
is to wear what you want to wear and to wear it with confidence. In a sense, you are the
trendsetter you are the guy that is going forward and if other people follow you, cool,
if they don't, it doesn't matter. You are setting the trend and first and foremost
you are confident in what you're wearing. Now, let me give you a couple of examples
because they're a little bit extreme here, but Mark Zuckerberg, what he wears is what
he wants to because, hey, he owns the company, he's got enough money that he doesn't
have to worry about, you know, ever getting fired or ever wanting for anything, so he
wears what's comfortable. And I've talked about his wardrobe before, but I mean the
guy has just got gray shirts and gray hoodies. Let's look at 50 Cent. Here's a guy, totally
different industry and he wears what he wants. He sends the signals he wants because he's
always reinventing himself. But you know what? If you work at a company that has no dress
code and you decide to wear a bowtie or a really nice shirt some nice trousers suspenders,
you're really wanting to look and it's all within the company, everyone looks at
you says, Hey, man, tone it down a bit, we're t-shirt and jeans kind of guys.
But, if you say, You know what? No, this is me this is how I represent myself and I
perform well when I can dress in a way that I want to. Guys, you are a trendsetter
and you're showing power through your clothing. Tip number two to send power signals through
clothing is to leverage the power of expensive, of unique, or antique accessories. So, these
shoes right here, this is a pair of wholecuts. When I look at this, I think, okay, a large
piece of unblemished leather was needed for these shoes. The man wearing this, he obviously
cares about style. I make all these quick decisions about this guy without him even
opening his mouth, so this does send up a higher signal of power and status because
I know how much money he would have had to spend on a pair of shoes like this.
If I see a bag like this and I ask a guy about it, oh, this is a twenty or thirty-year old
bag my father passed on to me. Instantly, I'm like, wow, this guy cares about history,
he cares about style. So, let's say you don't have $500 for
a pair of shoes, you don't have an heirloom leather bag that's been passed on you from
your father, well, how to go? Unique accessories, guys. The great thing about unique accessories
is that they show you've done your homework that you are trying to get something's going
to be a great conversation starter. You're kind of going against the grain.
Speaking of grain, Original Grain, gentlemen, the sponsor of this video and they make amazingly
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check them out. Tip number three to send power signals through
clothing is to know the rules and then, knowingly break them. Now, guys, this is very different
than being clueless. If you're clueless you don't know the rules and you don't
even know that you're breaking them. So, someone may be points out says, hey, man,
you shouldn't button that lower jacket or you're going in and you're wearing like
skinny tights, skinny suits and you're kind of a bigger guy and someone pulls you aside,
man, you just look like a clown. That is being clueless, that is not a power signal.
But, let's say you own a hat company or you're a musician and you decide to wear
a hat indoors. Well, technically you're breaking a rule, but you know you're breaking
this rule, but the signal that you want to send is, hey, I am totally comfortable here.
I either want to send the message I want to grab attention, I want to build up my brand.
Tip number four to sending power signals with clothing is to leverage the power suit. Okay,
so in the United States over in England in South Africa, in Australia, I can tell you
in many parts of the world, the power suit and its effect on people is real. There's
a classic study of a guy in a suit jaywalking and they had another guy in a pair of shorts
and t-shirt jaywalking. Whenever a man in a power suit would jaywalk three times as
many people would break the law and follow this guy.
We had just been programmed by society to give a guy in a suit a little bit of extra
time. Now, you can easily blow it, but if you're out there in sales, if you are a
consultant, if you are meeting with somebody for the first time, understand a power suit
is going to give you a leg up. But it doesn't stop at the power suit, it also has to do
with uniforms. So, if you own a plumbing company, if you own an electric company, understand
that, hey, why not have a uniform for your people.
Now, I started this off by talking about the power suit, but what exactly is a power suit?
So, we're talking a solid dark-colored suit in charcoal gray or navy. Black is a little
bit too stark for contrast, it should be reserved for black tie. So, try to avoid that, but
don't go with lighter colors, those are going to not be as powerful. Now, when it
comes to the shirt you want to go with a very light-colored solid shirt preferably white.
When it comes to neckties, try to go something that's going to be in the red, a darker
hue. Don't go for anything bright and if you go for may be a pattern, make sure it's
a small repeating pattern. Again, you want to make sure it's got some red in it.
Orange, a darker color orange is a going to be okay, dark blues, navy blues are fine.
Greens are going to be fine, dark greens. Again, in darker hues, don't go for bright
colors when it comes to the neckties. But, I really like red because it's got this
power of persuasion. Now, with the pocket square, you can go with
a simple white presidential fold with the shoes, go with a dark color. If you want with
a charcoal gray suit, go with black shoes. If you want with a navy, you can go with black
or you can go with a dark brown. The next step for signaling power with your
clothing is to focus in on fit. If you've watched a few of my videos, you guys know
I emphasize you've got to get everything adjusted to fit you. Know the name of your
tailor, take it over there. But, guys this applies to not just suits, but all of your
clothing. When I was in the Marine Corps, we had uniforms
and, yes, we all wear the same thing, but you could easily tell once you're in for
a while what a well-square way marine looks like and one that, you know, honestly doesn't
care too much about his appearance. And it was amazing how a well-fitted uniform looked
on a marine versus a non-well-fitted uniform. The same thing applies to you and it's one
of those things you a man can be wearing a suit and it looks like a costume because
it doesn't even fit him versus a man wearing the same suit, but it fits his body, instantly
he sends a signal of power. Custom clothing I think is an incredibly powerful
signal of power because it shows that to me this is the ultimate luxury that the clothing,
the shirts, the jackets, the shoes, that you are wearing it can and custom, it's
not just clothing by the way. It can be custom bags, it can be limited runs. Basically, you
are showing that this was made for me or in a limited run and I've got a limited edition.
This is really cool, there's a number of things about custom clothing. One, you get
it to fit you, so it should fit perfectly going back to the point we just talked about,
but also you get it exactly how you want. You can get unique fabrics, you can get unique
things on it like an extra pocket, maybe you can get a really cool bright inner lining.
Little details like that are to me what make it so unique is this is all about you and
when somebody ask you, oh, it's great looking jacket, where did you get it? Or those shoes,
they're amazing, where did you get them? You can say, oh, well, I had them made. And
you're telling the truth, but you're sending that signal that you are that you care
enough about this that you have the money to actually get something custom made which
isn't always like that. Actually, it's kind of deceptive because
now there are so many great shirt companies, so many great suit companies that for actually
at a pretty affordable price, oftentimes at a lower price that getting designer clothing
you can get custom clothing made for you. All right, gentlemen. Now, it's your turn,
I want to hear from you down in the comments what points did I miss? What would you have
added to this video to make it better? Now, I know I didn't cover body language, I didn't
cover eye contact, I didn't cover handshakes, that's going to be for another video. I
wanted to focus in on clothing on this particular video.
Oh, and don't forget, go checkout Original Grain. If you're looking for a unique accessory,
a well-made watch that is going to be a great conversation starter, guys, Original Grain
is a great company to go with. And I've got that good discount code for you down in
the description, so go check it out. Go use that code and get -- treat yourself to a really
nice watch that is going to start the conversation is going to allow you to talk to the person
next to you. And, that's it, guys. Take care.
I'll see you in the next video.