welcome to the full nerd New York edition very special guests Intel
important guy on answer Vatsa important guy meaning this is a person who makes a
lot of decisions that Intel and a bold statement I'm gonna throw this out
because I don't think I've ever heard Intel go this far over the line but you
guys have disrupted the scrub the brand new core I nine as the world's fastest
gaming Ronald's best babying processor yeah so hey absolutely the first I would
like to say it's really good to spend some time with you thank you for giving
us the chance to go do it and yes today we had a very very busy day I know some
of your viewers have probably already caught up on some of the news but we
launched three sets of products effectively we launched our Xeon w31 75
X that was a surprise yeah that was our 28th core CPU we talked about the fact
that it's unlocked it's also gonna be featuring a single
core turbo of up to four point three gigahertz we're very excited about this
product and that will not fit into older motherboards that is a new socket and
everything absolutely so that product fits into our socket P motherboard which
allows you to get a lot more memory into the processor because when you have
these many cores super-important that the memory bandwidth can be fully
exercised to get the full performance on multitasking so that product is you
mention you throwing shade at somebody here no it's good it's kind of foggy
here I'm not sure about the shade that's certainly foggy but yeah we've got about
six channels of memory on that product and about 125 gigabytes of memory
bandwidth which again in our studies as you go up in core counts very very
important and it's Xeon so you left the ECC support in there yes there is ECC
support in there and as we talked about one of the things you know some of our
customers in this space who are sort of in this nexus between a workstation and
the really high-end desktop have been looking for this kind of a feature set a
xeon product that supports ECC has the capability for overclocking so you
beyond the stock capabilities we think this is gonna be a pretty darn good
over-packer so we're excited about what these customers can do for these kinds
of applicants it's like a prosumer super high-end super high-end yeah we talked
about this being you know pervades very specialized media creators now
a lot of those guys on the planet but you know they're really doing very very
specific things you know this kind of New Age of animation rendering we showed
a couple of instances right there are these specialized users will have
certain applications that really scale to this kind of core count and then
again as you mentioned you know for other creators for what we think the
broader market looks like we announced our new x-series core processor family
as well okay and those are they essentially slot into the existing X 299
infrastructure out there absolutely they're socket compatible they are on
our socket our platform what we call our 2010 platform and they are backward
compatible to the existing set of motherboards and on that product line we
announced a couple of new things there is going to be obviously higher CPU
frequency more cache sizes so people will see increased CPU performance but
one of the other things that we've done in this family is we've increased the
i/o capabilities on the family especially on the low end and so now our
lowest end CPU in this generation are eight core CPUs will also have sixty
eight platform PCIe gen3 lanes and so you know if you've got multiple graphics
cards or SSDs or other peripherals you get that full IO capability from the
bottom of our full PCIe from top to bottom to top to bottom
yeah and so it starts at 18 cores with the I $9.99 eight exe that is correct so
what's the big difference between the 99 ADHD and the 79 AD excellent so you'll
see increased frequencies increase performance on that product and then as
we go down the stack you know we're seeing obviously some of that
differentiation in our previous generation we had a six core CPU in this
generation we're starting with an eight core CPU in the space we also have an
entry ten core processor you know if you call that an entry process or something
that's lower than our existing ten core okay from a pricing perspective we've
seen naturally in this space as we've increased the capability of our case
queues our mainstream family that people that are buying our Xers products are
migrating up a little bit and again they don't care about yeah they're they're
moving up on core count because I think when you when we look historically at
how our offerings used to be segmented between sort of our mainstream family
and this higher-end product if you go back a couple of generations ago we were
up to four cores on the mainstream product and really saw
four and six and eight course on the higher end and so people who wanted a
six core product for some of these workloads that scale you know they
effectively only had the choice of looking at the x-series product line and
now as we've seen our mainstream stack move up to six and of course today we
launched this baby make well our core I $9.99 hundred K it's our eight core 16
threads we continue to see that there'll be some people who if they're buying for
poor count but want that single threaded performance this is a fantastic product
for that right and this is the world's best gaming CPU this is the world's best
gaming processor and how did you guys do that so we did some actually phenomenal
amount of testing on this product we tested this product on 19 games actually
20 game workloads in total we tested them across a bunch of the most popular
games today we tested them where they used different game developer engines
write different types of you know gaming genres because each of them work a
little bit differently and we tested this product of course against our
previous generation king of the hill right here 8700 K processor which is
setting the benchmark for performance today we tested it against that product
we tested it in against the other guys as well and amongst all those tests it's
absolutely clear that this product has got the crown and five gigahertz that's
really the big secret to most games still yeah games it's not about 812 or
25 that's right I mean if you look at gaming today and you know we talked you
know we we as an industry been working for a long time on enabling multi-core
but it's a pretty difficult programming problem
and especially on game engines they've been moving forward right it's been
something that's been getting better but it takes a bunch of time to re-write an
engine or rewrite a game to actually be multi-threaded so on this particular
product single threaded performance super critical and again delivering 5
gigahertz out of the box is phenomenal right I don't know if you remember just
a couple years ago we were trying to hit 5 gigahertz overclock right and this is
stock out of the box one or two cores I think 5 gigahertz right single core
turbo but you know again we think that's pretty darn phenomenon of course
nobody's seen as performance yet but I know with 87 jerk' that chip really did
always run at very very high clocks almost all
far harder than I think a lot of expected so I think we're gonna see
we'll see 5 gigahertz in a realistic and most things yeah we think this is going
to be an even better overclock all right one we do have that single threaded
performance and then the other thing that we added both on the x-series
product line as well as this is we have added solder Tim into these products and
so it gives us some more thermal Headroom and gives us a little bit more
overclocking performance again I think we've been very proud of our overclock
and capability in general but I think this basically you know it gives us some
more do you so like you guys using solder in there basically every new part
that's announced today I do an asset because people in the community like oh
why didn't you I had a hassle part I had paste him I had coffee Lake I paste him
I had a 79 80 XTi to paste why decision to go to a solder on these yeah just to
clarify so the x-series product lines and our ninth gen products the ones we
announced today will have solder to the 28 core Xeon is actually not on socket
oh yeah yeah so I think this is something that we are trying to catch up
it's one of those decisions you have to make on a product by product basis that
28 core product is a derivative of our skylake access server family product so
it continues to use our polymer technology okay now you know you asked
the question about solder Tim in general and hey you know what was the decision
like to bring it back you know one of the things again is we think back on the
history here I think you know sometimes people forget the journey we've been on
and I joined this desktop business in 2012-2013 and if you remember at the
time we were you know in the tablet wars right the PC was changing right but we
really recommit it to enthusiast desktop starting in 2013-14 once again with our
Devil's Canyon product and since then we've had numerous overclocking features
we've brought in right we brought back full beat clock over cock clocking we've
been able to get fine grain overclocking control we fixed some cold bugs that
allowed us to get Ellen to this is one of the features and you know we were
able to get it in for this product and I think based on the number of cores we
have and the kind of you know heat we're trying to manage her I think this is a
really good addition for onyx and I want to put out Devil's Canyon was not a
solder Tim right that was an honest on Apollo it was it Oliver Tim another
still terminate yeah usage you know and when we came back in and we put that
product out I know there's a lot of you know questions I didn't tell hey are the
enthusiasts still around and desktop and we were very you know
absolutely unequivocal that hey the enthusiasts are who are in this business
and actually the interesting thing about the PC business is this is where most
people are going now right now you have most people who are
using a PC they're using it for a very specific purpose right they're using it
for gaming and this is a great product for gaming they're using it for content
creation where they're doing work with it or this is their livelihood you know
we see it a lot being used obviously still for professional work our
commercial business is doing well I think we weren't on the early part of
that trend where we said hey the people buying pcs especially in desktops at the
time they were not doing it by accident right they wanted a desktop they knew
what they were buying and they were buying for performance I think that
continues to bear on now you know I do want to ask some other packaging this is
for people who haven't seen this is the branding packaging for the car nine atom
broke it I'm gonna point that out it is not intel's fault if you read stories to
say I can't believe Intel's showing off a broken box yes Adam Patrick Murray
behind the camera here dropped it and broke it sorry sorry everybody but is
this gonna be in all of the all the parts because we're so used to the
cardboard they've had for you you know so we've done some packaging changes in
the past when we did our you know broad well ten core extreme edition part we
did a structured box yeah with our 8086 k we did some limited edition packaging
we've done some of the core I + this is absolutely a little bit of an experiment
but what we wanted to do was have packaging you know which on the outside
showed some of the capability of the technology on the inside you know what I
would tell you is this is absolutely an experiment if you guys love this
packaging we'll be sure to do more for this generation though this is special
for the i-9 okay so the i-9 in coffee feel I guess the I 999 oh yeah nine Hoff
you like the coffee like nine gen pop okay so it'll only be in that one new
and every single part will come tomorrow the 9900 k products will come on that's
right I got it I mean isn't like a limited edition box it's not a limited
edition box this box will be shipping with this product yes easier in what's
the decision to do this special box just because it's just cool or you know we've
had boxing capabilities where we could try things as I said in the past and so
we're asking this question hey you know what we're getting this great new
product I we honestly felt that based on the performance we were delivering that
it was gonna be a really good product for gaming we had
a good sense of what the performance was gonna be and we're like why don't we
make the packet and show off some of that
have you considered putting lighting inside of it is that oh yeah but RGB so
it's possible you he's got to stick a battery in that's it's possible you know
it's a that's a good idea I will have to go get you guys hooked up to our boxing
people so what they want to do with the lighting I understand putting a battery
and creates a shipping problem for yeah I didn't know that see this is something
left to go back and so essentially because we have a stack now you have
core I 9 you know small socket I'm a big socket and we're gonna have the super
extra big socket pretty soon yes where do you think do you think this word it
works right for everyone yeah that's a great question I think for most
mainstream consumers we think you know because of the fact that software and
programming in general is difficult to get to multi-core we think the eight
core envelopes perfect right even when you look take a look at gaming there's a
lot of games that have trouble scaling up all the way to that point but we are
seeing gaming changing starting to take advantage of it and certainly there's a
lot of people that are gaming and streaming at the same time and that
definitely can exercise the full capabilities of this product for other
sets of customers like people who are in the content creation space some of those
applications are much more naturally inclined for multi-core and if you look
at the differences between our socket the smaller socket or each sock is what
we call it 11:51 right versus mm pin socket mm socket comes with the more
cores it also comes with more i/o just you know we as we talked about is you
add more cores you need more memory so you go from two channels of memory on
this kind of a product to four channels of memory on the larger x-series product
line that scales from 8 to 18 core right this allows you to optimize that
workflow and get the most out of a 16 or 18 course each year and then when you
get to the socket piece side you're getting that full 6 memory channels to
again fully unlock more capabilities so we do see as you know these product
lines come in we have effectively you know great product for each of the
segments or we're not trying to give you any compromise solution here you know if
you're a gamer this is a fantastic product that that's what you want to do
if you're a content creator you know you can be a content creator do gaming at
the same time our x-series product line is really great for this and for those
super specialized guys the top end why we think are 28 core
products gonna be very very interesting okay so for Corinne I'm if I'm a
consumer what do you say to this person says five hundred dollars which i think
is the correct price for this part four hundred and eighty oh you're right yes
okay four eight four ninety-nine where that person says I can buy a
competitor's part that gives me eight cores with hyper-threading roll SMT for
three hundred bucks what do you say to that person yeah you
know what I would say is I think you know we got to be careful on how we
compare our products which is why I think you guys do a great job and
actually testing end-user workloads right well we've seen in our previous
generation or 8700 K which was our six core product line is the customers
absolutely love that product we sold a lot more of that product than we did the
previous generations the fourth even though it was at a premium because it
was a six core product what we're seeing is the use case in gaming is moving up
one because games are starting to get better to be multi-threaded but it
really is about the performance it's not about the cores where people aren't
buying for core count they're buying for what they're trying to go achieve and we
think this product is gonna be great but it has the right single-thread of
performance that if you have a game that doesn't scale all the way they of course
I'll still give you the best frame rate and then if you're gonna layer on top of
that either a game that is more multi-threaded or a game that you want
to go stream you can unlock the full capabilities of the product the other
thing I would tell you is you know people typically buy their gaming
systems they're keeping them for at least three years so we think this is a
great future proofing angle if you're gonna come in and buy a new system this
is a great product it always gives you the high clocks and it gives you the no
compromising issues pork how do you do you think we're back sort of to the
megahertz Wars it's so weird we sort of got into pushing four counts but now
then it turned into equality of IPC yes now it's like it really does feel like
who can push the higher class you know I think one of the things we've learned is
we talked about you know multi-core is typically pretty hard but single
threaded performance absolutely goes to the bottom line right improvements in
single threaded performance absolutely show up frequency is a critical
component of it and so we've been focused on delivering that great single
credit performance because that's something anybody can enjoy whether
you're a creator whether you're a casual user whether you're a gamer right when
you look at that multi-threaded performance there are some classes of
applications that can use them but there's a large
you know share of the market where that kind of application just doesn't skip
right and we to be fair 8,700 was even though it had a couple fewer cores in
the AMD it was still everybody recognized it was a faster gaming CG
yeah I think you guys did the testing around the gaming side and I think the
numbers show themselves yeah right so that the argument is now we're
giving you two more cores right and hi clocks absolutely two more cores higher
single-threaded performance in the 8700 k right again a no compromise platform
do you think this will be great right and if you don't want the world's best
gaming processor by somebody else's you don't want the world's best gaming
processor we have two others of launders we have an eight core I sell comes for
you a we've got a lot of products for you guys to choose from and honestly you
know we still have a lot of people still buying the 8700 K that product is a
really great product right you know we love that product you know we've got a
couple of really nice good products if you're an overclock or you want that
souderton you've got three products to choose from from us today so that's
another sort point of people it's like hey I used to get i7 with
hyper-threading now I got to pay for it online at least with the current parts
yeah what's the rationale for not having hyper-threading in the i7k part I'm
having an i9 kapok yeah I think what you see us do in our product stack because
we try to deliver a value at each of the different brand levels that we're trying
to go put in if you see what we did with I seven this year is we move that
product for being six core 12 threads to an eight core CPU we think eight cores
and eight threads back to your question on multi-threading we actually thing
that actually gives you better multi-threaded performance and it gives
you better single threaded performance and you know the tests are bearing that
out that product is a really good product and so Jen and Jen we think
people you know will absolutely choose it if you are somebody who has the needs
for higher thread count obviously this gives you that kind of scalability but
again it's a generation to generation decision we make and we're constantly
focused on improving the performance of the products we're trying to give you a
nice M okay I do have some other questions from readers I should ask
before I forget Greg Smith asks do you think deleting a
processor is a good thing yeah we talked about you know I think from a deleting
perspective we have a broad range of customers of our products some people
are extremely capable right they'll do liquid nitrogen
you know overclocking so we have a full range for the traditional consumer
somebody who is using their product within the rated specifications we'd say
deleting may not be appropriate for them but the high-end enthusiasts we're doing
this stuff I think it's an individual choice and if
you can get the most out of what you want from that product I think that's a
that's something that you could choose to do so you're cool with it and he's
also cool with it because if you deal it'd your CPU and break it you got to go
buy another one so that's like selling you two t.j.s what's your post more
strategy well I think you know Moore's law continues to be a huge lynchpin for
how we go and design products but work continues
we continues to go focus on trying to deliver incremental performance and when
we look at how we're able to go and work on existing process nodes I think
there's a great lesson there where we were able to go from 40 nanometers our
base process to what we're delivering with our 40 nanometer plus plus products
we have over 70 percent performance increases
I think Moore's Law at the end of the day is delivering our customers more
performance generation on generations and I think our products really deliver
them ok and Gabrielle Ferrara asks when will we get risk 5 CPUs from Intel risk
5 CPUs from Intel yeah I'm not sure you're basically saying should you
shouldn't move over from sisk yeah I know it's crazy right this is
this was definitely deeper than I expected on that question but he's
saying no never are you kidding what no I would definitely not say that what I
would say is I would say hey you know what we're always evaluating what the
right technologies are right we've been very happy with the x86 architecture you
continue to see products from us on that sure anything when you can get the 5
gigahertz CPU out of Randee cores come and talk to us so a lot of people want
to know Winston 10 nanometer gonna show up as you've heard from us before 10
nanometer is shipping already in low volume and we expect products to be on
shelf on holiday 2019 Oh got it so it'll be here when it's here folks I do have a
question about multi-threading so clearly I mean this is a course it's
awesome with hyper-threading we get 16 you've got up to 28 18 cores and all
this what is it going to take for developers
get here because in it to be Intel has done a lot of work over the years to try
to get developers to support six core back in the Gulf town days and we're
still really games or like quad cores enough for the most part what's that
gonna change you know it's gonna take I think this is a great question and and
again Intel has been investing in the software ecosystem around multi-core as
you talked about for a long time or compilers helped to go make you know
software more more multi thread multi-core friendly but it takes a lot
of effort and I think in some cases easier than others depending on the
workload you're trying to go ahead if you are a content creation application
those things tend to scale more easily I think on the gaming front it requires a
bunch of redevelopment on the game development side and then you got to
figure out if there's other workloads within the game if it's physics or AI or
other things you can load in it's in some ways maybe a little bit like
multitasking but it does take a lot of work now I think the good news is we
have seen the game developers target to the hardware that's there and start to
improve and I know a couple of years ago people would have said hey even a four
core processor is more than people typically need and we're starting to see
that move up but it's definitely pretty heavy lifting which is why we think at
this point in time a processor like an eight core processor is probably the
best tune for an application like gaming ok so if I have a 87 ok I need to
upgrade so you know I would love for you to upgrade you know I think you
specifically you definitely need our 99 hundred K processor there's no question
about that you know again I think our products very exciting we have some of
our customers that upgrade every single time we have a great new product we love
those customers right but as I said the 8700 K continues to be a great product
we have a couple of new choices and so I really think if you're ready for a new
new desktop gaming system I think this is you can't go wrong with picking Nyjah
you know I do want to ask this because and I think it's probably part of this
is competition but people Intel you probably feel this show Intel you're
like the Golden State Warriors or the Patriots you're just people are just
sick of you winning how what do you say to the community is
just like I don't want to buy Intel because they're too good right what do
you say to those you know Gordon it's sort of like my son my son hates Tom
Brady I'm like you got to respect that I hate Tom Brady your greatest respect the
man you got to respect his his accomplishments but I don't know sports
analogies work so much for us in this industry but I would say that it's
really heartening that we have enthusiasts that are so passionate about
the technology that we're delivering that they really want to argue about
what's best I think that actually is good for us is the PC industry obviously
there'll be some people who are really passionate maybe take it too far but I
think it's really good for us looking out and seeing people really care okay
but it's also earlier he had his rings on they actually have these intel like
Super Bowl rings and they're just he took them all off I mean I guess you
can't argue with whatever the market share people are still overwhelmingly
buying Intel CPUs yeah I think you know we're very happy with the response to
our products from the end customers but we've had a great year this year the PC
market is doing very well overall so I think we're pretty happy right and that
is the amazing thing is again you came into this one tablets were around and
people don't remember this but it was it was doomsday like a PC industry
and I'm never it feels like a second golden would you agree it feels like a
second Golden Age where the piece just is like I remember the first month and
the articles I had to read that the desktop was dead and my friends like
why'd you take that job but now you know it's I think again I think the PC is
very resilient it's a great platform it allows people to accomplish what they
want and there's a lot of people doing very productive things even gaming today
you know which can be very productive if you you know are interested in gaming
there's a lot of people doing very productive things on the PC I think
again that's fantastic I think that's why we have enthusiasts who really you
know push the limits of what we do and today's product launches are about that
audience right to really deliver to what they're looking for from us right PC
gaming is worked out from I know everywhere from kids up to oh yeah
college students if you're cool you playing the PC so absolute
and world's best gaming processor we're gonna find out oh cool I just want to
hold this up so we get the wafer shot we got a great prop to get in here just
wonderful this and these are I nine cores yes they are Wow awesome huh all
right well this has been a great time thank you for taking any of you thank
you so much I appreciate Gordon you know I can't wait i we're gonna find out no
he said this is the world's best gaming processor reviewers are gonna get this
thing if he's wrong we're gonna come back and say hey what's up absolutely
I'm looking forward to your reviews okay