KENT: My name is Kent, and I'm the creative specialist
on the Google Web Designer Team.
I'd like to demonstrate the dynamic ad
workflow in Studio using Google Web Designer.
You're going to have to have a few things set up first.
And the first thing I have is a product feed.
I've got six products here.
For each item, I have a different name, a price,
and a URL to an image.
Then in Studio, I'm going to have
to have a few things set up--
my account, an advertiser, a profile, which links to that
feed I just showed, and a campaign.
With everything set up, I'm ready to go into Google Web
Designer.
And let's take a look at File, New.
Give it a name, and just make sure
that we are in Display & Video 360.
Just to make it easier to see, I'm
going to give the background a light gray color.
And I'm going to choose my Text Tool.
Draw it a box, and type in some sample text.
I want to give this a name I can find later.
I want this to be the name of my product.
So I'm going to call this name-txt.
With it selected, I want to open up my dynamic panel,
Plus icon, then we're going to choose
a schema, which is custom.
Now, I'll have to log into my account.
Once I'm in, I'll have to fill in my credentials
for account, advertiser and profile.
Once I'm logged in, I'm going to see a screen
where I can choose the item I need, in this case my name-txt.
I want to change the text content.
And I'm going to choose the name from my spreadsheet.
So now, each item appears here
everything from my spreadsheet.
I'm going to choose Name and OK.
I can check this works already by Command-Return.
And I'll see this text has been replaced with actual data
from my feed.
So everything's looking good.
Now, I need to set up an event before I
can push this into Studio.
So I'm going to go to the events panel and Plus, page1.
I want a Mouse click, Google Ad, Exit ad, gwd-ad
for Metrics ID, I'm just going to put exit.
And my URL is the full URL to your website.
In this case, I'm going to use Google.com.
Now, I'm ready to publish.
Studio now again, you're
going to have to log in to your preexisting account.
Once you're logged in, you can make a new creative right
in GWD.
Just give it a name and hit Enter.
It's successfully created, and Publish.
When that finishes, I can switch over to Studio, Creatives tab,
and I'm going to search for that new name I just made,
which I see.
It's right here.
One little bit of housekeeping is
I'm going to have to upload a backup image.
Right here.
So that's uploaded.
It's already set as a backup.
That's going to allow me to move on.
Preview and now, I see a preview
of my ad pulling in some dynamic data.
Now, at this point, it's pretty easy
to go back and forth between GWD and Studio,
make changes, and see them here.
So suppose we want to add an image, next.
Here's how we can do that.
I'm going to choose the Tag tool with the image modifier.
Draw a shape.
And in the Properties panel, I want to change this
to Resize instead of Stretch.
The name is OK.
gwd-image-1.
Now, let's make it dynamic.
Dynamic panel, Plus, and let's choose that item.
Now we want to change the source.
And I'm going to look for my image URL.
Let's preview again.
Command-Return.
And I'm seeing we're getting dynamic data
from my name and my image.
And if we want to see this in Studio, now it's already setup.
So this is pre-populated.
This is telling me we've uploaded that backup image
already.
And I'm just going to say Publish.
Now, when that's complete, I go back to Studio and Refresh.
And I'll see that my ad has been updated.
The next thing I might want to do
is send a preview link to a colleague or client.
And I can do that by going to the Dynamic Content tab.
Search for my advertiser.
Now, I'm going to look for my profile in the preview step.
My Creative is already checked.
We're going to launch, update, and I'll
see a preview of my dynamic ad.
I can share this with someone by clicking the Share icon.
We're going to make it public, so anyone with the link
can view.
Update.
Let's copy this URL to my clipboard.
I'm sending this link in an email to my client.
When they click on it, they're going
to see exactly what we just saw.
And this is dynamic.
Every time it loads, it's pulling
in another row from my feed.
That's it.
Thanks a lot for watching.