Hey guys I'm Summer from BELLA+CANVAS
and we have another video for you from
our decoration innovation series this
video is all about print placement most
people think about things like the type
of ink the color the fabric of the
garment but placement is something that
often gets ignored choosing a unique
placement for your logo or print is the
way to make it stand out from all the
other graphic tees out there and make it
feel super high-end this especially
works best when the garment itself has
unique details so for today's video
we've chosen our woman's prop place
hoodie our zip up hoodies and our men's
pocket tee we're gonna see what tom from
Motion Textile can do with these three
garments so what we're talking about
doing creative placements it's really a
good way to achieve somewhat of us cut
and sew look so it looks very custom
rather than just doing a logo on the
left chest or on the front of a shirt we
could be printing off the hem of the
shirt we could be printing over a zipper
or over a pocket it really has a great
retail effect today we're gonna be
printing off the hem of the sponge
fleece crop hoodie we're using a soft
Plastisol ink and it bleeds about
1/2 an inch off of the hem of the shirt
for a real nice cut and so look the most
important thing to achieve in any kind
of a precision placement or printing off
bleeding off the hem of a shirt is our
laser positioning system we actually
have all of our presses outfitted with
lasers well the biggest consideration
when we're running a bleeding print in
production is wet ink on the platen
transferring on to the next garment
that's loaded down so we'll generally
either will actually wipe the ink which
went from print to print or in certain
cases will flash the ink so that it
actually dries onto the platen or will
use tape for every garment that's loaded
on we'll actually tape the botton and
then remove that piece of tape so on the
crop lace hoodie it has a raw edge cut which
is great because you don't really have
any seams to contend with at the bottom
hem of the shirt but the problem is that
the fabric wants to roll
back up it was really really crucial we
used a spray adhesive on each garment as
it was printed and we just had to make
sure that garment was completely
flattened out onto the printing platen
you need to budget for much longer
production runs your run rate is going
to slow down dramatically
sometimes in half or more so something
that the zipper a pocket of course
really creates a great opportunity in
the design process the design that we
developed for the pocket tee really
plays off the pocket itself so by
creating it's just a full front print
broken out into two separations and with
precision placing placement on press we
were able to really create a nice custom
effect with contrasting pocket
considerations when printing over onto
the surface of the pocket the number one
consideration is that we want to
actually spray attack the interior of
the pocket so that it adheres to the
base layer of fabric really really
critical if we're gonna hold
registration
additionally we try to limit pocket
printing to one or two colors loose
registration that makes it a little bit
easier to deal with on press and what I
really like is that the black
contrasting pocket was able to discharge
very well with a discharged white ink
the tricky thing about about this print
specifically was lining up the edge of
the pocket to the white portion of the
print again we use our laser positioning
system for accurate placement it's
really something that's beyond being
difficult it's really just time
intensive so again in a production run
we need to budget the time for the
precision placement
the third creative placement design that
we're gonna show you is something that
people think is very difficult and can
be challenging but it's actually easier
than you might think and that's printing
on top of a zipper if you don't want to
be limited to printing on one side of
the zipper left chest or a right chest
and you want to print that full front
graphic on the front of the hoodie you
have to print over the zipper the number
one concern when printing over a zipper
is the zipper actually affecting the
integrity of the print so we mitigate
this by printing on what we call a soft
top platen that actually allows for the
zipper to compress into the surface of a
silicon topping on top of the platen
because we're not working with the
kissing zipper it's actually an exposed
zipper we have to mask out the zipper
itself because the ink is actually gonna
print directly on to the zipper so we
use a simple quarter inch painters tape
and post-print the tape is removed so
first and foremost is minimizing the
number of colors in the graphic to be
printed we used a soft plastisol ink we
would always tend to want to use a soft
plastisol or a water-based or discharge
ink traditional plastisol inks tend to
want to build up around the seams or
you'll have a thicker ink deposit which
is not very appealing around the zipper
these are just three ideas for graphic
placements but the possibilities are
really endless
what sort of placements have you seen
that are cool right now we'd love to
hear your ideas in the comments below
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next week with yet another video on
innovative decorating. Be Different