Hi guys, I'm Vlad Kachur and this video is about 17 ways to promote your online business
now note - this is a case study.
So this isn't just 17 ways.
We're going to look at a real business and real 17 ways how we would actually Market
this business because if you think about how to Market this business you can be more successful
marketing your business.
So the business we're going to take that hand is Jivosite.
Jivosite is a live chat website.
That's what they do.
They sell live chat, you know, it's like a little pop-up that comes on your website where
you can chat live with your visitors.
So how would we grow this business now the challenges we have as it's only $10 per agent.
So it's a low price point business and they have a free tier right so you can use it for
free with one agent and less customization.
So I made a strategy of 17 ways how we would Market Jivosite and they call it now Jivochat
used to called.
Jivosite.
So number one Google search.
So when I Google Live Chat,
they should have been the first website that comes up but instead they don't so I bet you
they're losing a lot of traffic because of It's number two.
When I Google on Google right Google ads how to increase website conversions.
I bet you that should be the first ad increase website conversions with live chat on your
website.
I would have bought that ad on Google ads and have it as the top ad but they didn't
have this and I would have targeted worldwide because that way I can get all of the traffic
and I would have done broad, you know, usually on Google you can do either exact line keyword
or broad which means like it could be slight variations because brought will give me more
words and then I would track all the sales that come from each of these keywords and
I would cut off or reduce the bid on unprofitable ones and amplify on the profitable ones.
So the first strategy to promote Jivochat is Google search owning all the relevant keywords
for chat or website conversions.
Number two, I would capture
all of those emails and I would send them a Blog newsletter every day because then I
want all these business owners to think about me every single day.
I would send them helpful.
Articles about like marketing help for articles about conversions help her cause but HR everything
so then they receive my newsletter every day and be wow.
This is so great and they know that it's from jivochat so they will actually think of us
every day.
That's so powerful number three paid marketing, right?
So you can advertise on LinkedIn core Twitter Facebook outbrain Pinterest all the paid marketing
so we could set all these paid marketing options and then see which one's convert US the most
visitors number four influencer marketing.
I would really buckle down and get all business type YouTubers to review jivochat and I will
get them to review it.
Potentially.
I would get one dedicated review so that way they can explain the product somehow more
detail and then I would get let's say five pre-roll ads or mid-roll
ads because that way I conquer that audience.
I don't want them to see me once I want them to see me five six times and the reason actually
is because 90 percent of sales happen after five touch points.
So if I just do one touch point, I'm not going to I'm going to miss out on a lot of that
traffic.
Next number five I would for sure retarget the visitors.
So whenever whips your visitors come to a website generally now generally it's between
1 to 2 percent by like in my company.
It's one percent of our visitors pay on the landing.
Usually it's one to two percent.
Usually that means 98 percent of the visitors still check out the website, but they don't
buy you have to bring them back via retargeting you have to do this.
How retargeting works is you had a little pixel to your website, right?
So then every visitor as they leave your website you can track them and you can show them the
ad everywhere they'll see your ad in games and apps on Facebook no matter where they
go and that's very powerful because
then they'll come back a few times and after they generally come back at least five times.
They'll make the purchase so you got to retarget your visitors number 6 I would build a sales
force to sell this product now note.
My challenge is it's $10 per agent.
So I have a low price point.
So if I had a high price point I could hire more expensive execs.
So the math I kind of did in my head is if each exact right Salesforce, if each exec
sends 50 emails a day to business owners, that's 300 emails per week out of those 300
emails per week.
If we convert 10 percent of those visitors, right 10 percent of them converge at $10 per
month, they'll be $1200 per month per exec.
So that means I can hire an exec and let's say I can pay him Max a thousand to two thousand
dollars a month because if I pay him $2,000 a month, I mean is it still takes me two months
to get my money back because otherwise it just becomes too long.
What's good.
Is it subscription?
So I would build a sales force initially.
I would probably
hire 10 sales people not know you can only pay them a thousand or two thousand dollars.
So that might impact where you can hire those salespeople.
So consider that when you It so max a thousand to two thousand dollars per exec and I'll
build a sales force and if it works with 10 people dude, I would hire a hundred sales
people who just drill and reach out to all these website owners.
Okay.
I see you don't have live chat on your website.
How would you feel that?
When a visitor came a little pop-up came and said, hey I'm here if you need me.
So then he messages you might even capture as email you get a conversation going to convert
a lot more of them.
So Salesforce number seven Salesforce not the software but building a sales force building
your sales team number seven.
I would also scrape all the websites for my competitors who have them on their sites because
you can scrape all the websites and I would say hey these are the websites that have my
competitors Chats on their website now, we try to say
hey, dude, I'm only ten dollars.
This guy is $50 just try Us for free.
We're way better because it's a lower price point.
So I would scrape and the reach out to those guys try to get them to leave my competitors.
That's number seven number eight.
I would get a hundred paying customers myself before I punt it to any exec any salesperson.
You gotta do it yourself initially.
Once you know the perfect flow you can give it you can give that exact system to an executive.
So get a hundred people to pay yourself number nine.
You can try to add it to affiliate networks.
So their affiliate networks will pump your product and they just get a cut basically
so they have these networks, right?
You can add your business and then they have many people who come and they do PPC pay-per-click
marketing to drive traffic to that website and get paid per conversion.
So you can add this business to let's say CJ.com, I believe Commission Junction and
that way you can potentially generate Revenue this way next.
I
would start a YouTube channel.
Either me or I would hire a person who make helpful business videos every day and the
last 15 seconds of the video.
I will pitch this this this service so last 15 seconds, so it's a helpful super helpful
video and at the end I would say, by the way, if you don't have live chat on your website
you losing this many leads because you can talk to them directly when they're about to
leave and help them and convert them so you can sign up for our service.
So that's how I pictured on the YouTube channel at the end of the videos next eleven.
You could collaborate with YouTubers.
So what you can do is you can collaborate with YouTubers and maybe do a brief interview
just answer like potentially one question.
You can even do it on Zoom, right so you can do it from your house and they'll post it
to their channel.
So then that you reach that audience because you did like a mini interview, but you don't
have to travel and I don't recommend doing any of that.
So do it like a
zoom video chat where you interview with the YouTuber short interview 10 minutes until
post it to his channel because then you reach his audience.
The next point is number 12, I would also push businesses on Yelp.
So Yelp has a lot of local businesses.
I would push to attorneys dentists doctors.
I will push all of them say hey you don't get a lot of visitors on your website and
they don't usually but the very few that you do get do you speak to them the somebody talk
to them at that point when they need you the most and the answer is usually no usually
most of these dentists doctors lawyers.
They don't have anyone on the side don't even have live chat.
So when they get that one visitor little window pops up says, hey, I'm here if you need me.
So the person with message, so I would push people on Yelp number 13, we could also try
to do a meet-up in a city where we bring a guest and we bring a lot of these business
owners there.
So let's say we bring 200 business owners and we'll bring one guest
because then these two hundred business owners would get to know the solution and they potentially
become customers.
I don't know if this is the most economical because $10 price point you got to see the
cost of the event number 14, I would post Craigslist ads so Craigslist, Insanely popular.
It's a two-sided market place.
You can post your ads and I would say hey I'm giving away free chat software just email
me.
So I would for sure do this number 15 referral program that's part of the product.
Right?
So that way you can have your referral program.
Now these guys Jivochat.
Jivosite Jivochat, they have 30% commission.
So that means if you sell you get 30% lifetime commission, so let's say if a guy gives Bill
$10 you get $3 next month.
He's billed again $10 you get $3, that's lifetime.
So if you bring this guy, I will potentially up this to 50% I would give them more initially
especially to scale it up and I would make sure that all YouTubers are posting that link
business YouTubers are
posting this link as a top Link in the description so they would say by the way if you have a
Business website, but you don't have chat on your website.
You can sign up for free to get free sign up here to get free chat and I'll put a link
in either.
I'll pay them or I would get would be the Ones who've worked with me like right.
So if they've done some reviews for me, I would get those guys to do it because I would
tell them they would make a cut of this Revenue.
Let's say 50% and number 16 number 16 is I would do an exit pop-up.
So whenever the current visitors leave their website leave the jivochat website.
There's no exit pop-up.
That means as they start leaving you should say it should be a pop-up get a free ebook
how to increase your conversions 10x enter email here.
So I would for sure do an exit pop-up to capture email of people who are leaving and 17.
The last point is I would also push the boutique's because you can easily Google online you can
say like Boutique in
let's say San Francisco or you could say women's boutiques in New York City Women's boutiques
in Cincinnati you can basically type Boutique and City and you get many of these websites
because they all need the service they should have it.
So that's just another way how it get leads.
Now.
Those are the 17 ways how it's a case study right how I would Market Jivochat If I Only
Could Do 20% of them.
So if I could only do three Right.
So if I couldn't do the 17 if I could only do three ways.
What I would probably do is I would execute all my paid marketing.
So this way from search to a Facebook retargeting.
I would ask you all my paid marketing because low price point I need volume of targeted
traffic to I would execute my influencer marketing because they can show the product and it's
one too many I reach one YouTuber who then pumps it too many people as audience and three,
I would execute that daily newsletter.
So this way I'm got all this paid traffic coming to me from all the mediums or
Facebook Twitter Google Quora LinkedIn Pinterest then I got my blog that I sent via email every
single day helpful helpful blog to my audience and I would influence marketing because that
way I can get let's say 50 guys a month and those 50 guys help me reach a lot more guys.
So those are the three things I would do if you couldn't do all 17, and the last point
is now strategies that I think would fail you which is it these strategies.
I don't think would work number one is press So if you're going to try to get like TechCrunch
or somebody to write about you this way, it's very hard.
You can use up a lot of time you could waste a lot of time because it's hard to execute
that and especially if you just started with a chat you need to have something that really
is exciting for them.
You need to find something very exciting for them.
So I would avoid Press because it's just hard to execute and waste a lot of time I would
avoid guest posts because if you just do a random like guest post if you wrote
somewhere, you don't reach anyone if you're gonna do this do a mini interview with a YouTuber
just on your screen and he posted to his audience.
So then it's one too many don't do like a guest post.
You wrote some post three I would avoid expensive sales reps reps because at a $10 price point
you could only pay a person about $1,000 a month to sell this to sell a thousand very
because it's subscription.
So you keep getting it.
So I would avoid expensive sales reps.
I would avoid contests a lot of people do weird contest like hey, give us the email
subscribe.
I would avoid all your contests I would avoid You just think posting to Facebook Twitter
and YouTube was going to get you any sales.
It won't because nobody's going to see it.
Nobody will find it.
I would avoid listing and directories because I don't think it works and I would avoid thinking
that if I just put my service out my users will come.
So those are the seven strategies that I think will fail you if you execute them.
Now again, this
was a case study of how to Market a real business how I would mark it this company called Jivochat
or jivosite that kind of both names and let's end this with a quote nothing begets creativity
like constraints that means when you back up with a completely against the wall, that's
when you get the most creative and you get things done.
This channel is all about entrepreneurship and startups about my painful lessons.
So you can avoid them if you enjoyed this video or found it helpful subscribe if you
have questions comment, and thanks for watching.