- When it comes to digital marketing
there's a lot of confusion involved.
What is digital marketing?
What is it for?
People make it a lot more complicated
than it really is.
But, it's really easy to understand
which is why I wanted to make
this detailed introduction video
that will just break it down for you.
Hi everyone, I'm Neil Patel, and today
I'm going to break down the definition
of digital marketing by me
in my own words.
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Essentially, digital marketing is
a form of marketing that encompasses
the use of digital tools or channels
to communicate to your audience.
A good example of this is a channel
that you may use to communicate
to your audience is Facebook.
When you post on Facebook, whether you have
one follower or a million, you're communicating
to your audience.
If you use tools like mini chat
to put a Facebook message out
or text message out, that's another example
of using a tool to communicate to your audience.
These are examples of digital marketing.
Now, businesses can leverage digital channels,
such as social media, search engines,
emails and other sites to connect
with their audience, right.
So, it's not necessarily just the channels
that you may be thinking of like Instagram or LinkedIn.
Search engines are a good example
of a channel that's super popular
and so is email.
I know a lot of people are saying
that email is dying, but they've been saying that
for over 10 years and trust me, it is not dead.
It's being used more and more and more
because it's a cornerstone of corporate communication.
Now, there's many different aspects
of digital marketing.
For example, in a digital marketing agency
you may find a social media marketing department
or a SEO department or even a UX department, right.
These are all examples of different departments
that can happen to encompass a digital marketing campaign.
They all make up one big picture
which is creating your brand presence online.
That's the goal.
So, when you think about UX, you're like
UX's design, Neil, how is that related
to digital marketing?
Well, when someone lands on your website,
that's your brand, that's your presence.
How are you communicating that message
out when people land?
That's all part of digital marketing.
Just like when you post an image on Facebook,
sometimes that image is a photo,
other times it's a graphic.
You may be using tools like Canva which is free
to create that image.
Now, there's also traditional marketing.
So, I want to break down digital marketing
versus traditional marketing
so that way there's no confusion.
Traditional marketing is essentially
the same idea as digital marketing
except the idea of the online component
or the digital component.
For example, traditional marketing would be using tools
like billboards, print ads, magazines,
newspapers, direct mail, phone calls,
like dialing and saying hey, would you buy
X, Y and Z from me versus using WhatsApp,
which would be more digital.
Doing direct phone calls, that would be more traditional.
In other words, traditional encompasses
a form of physical marketing.
Digital would be using tools
like social media channels, emails,
search engine optimization, blogging.
You pretty much get the picture.
So, why does digital marketing matter?
Well, Google and Facebook generate
more revenue than any other
traditional media company out there
because they control more eyeballs.
That's why digital marketing matters.
It's where the attention is.
Look around you.
Odds are at least half the people
that you're looking at right now
have a phone and are on it, right.
I'm not talking about the phones
in the pocket, I'm talking about they're
literally on their phones.
They got the Apple AirPods in their ears
or headphones, they're doing something with their phone.
That's where people's attention and eyes are.
If that's where their eyes and attention is
that's where there's money to be made.
Now, how many of you actually look at billboards?
Chances are, a bus comes by with a billboard
or you see a billboard on the street,
you probably ignore it.
That's why Google and Facebook are much bigger
than any traditional media company out there.
So, is digital marketing worth it for your business?
Well, chances are it is.
It's worth it for almost every business out there
other than ones that are like government related,
and the reason being is government type businesses
are more contract basis where you don't
really need digital marketing for that.
But, typically for almost every single business
you can do well through digital marketing.
Now, if you're not sure on where you can get started
with digital marketing, you can use tools like Ubersuggest.
You can type in any of your competitor URLs
or if you don't know your competitors
you can type in any keywords and Ubersuggest
will show you all the people rank for it.
That'll give you ideas for competitors.
Now, what's beautiful about Ubersuggest is
it tells you what keywords your competitors rank for,
where they spend their money,
what keywords they're ranking for,
what content they're creating that's getting social shares
from Facebook or Pinterest.
It's telling you what you should focus on to do well,
especially if you're starting out.
Now, if you have any questions, you're not sure
where to get started for digital marketing
even after watching this video, that's okay.
Leave a comment below and I'll help you
and I'll respond to whatever questions you may have.
If you are looking for help like someone to just help
and do it for you, check out my ad agency,
Neil Patel Digital.
If you enjoyed this video like it, share it,
leave a comment, tell other people about it
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Thank you for watching.