what up guys i know a lot of people have
been talking about amazon merch's
content policy change
that happened this week where they told
us we can no longer use words
like gift and birthday in our product
listing so in this video i'm going to
give you my thoughts on what we should
do about this
and i'm going to look back at older
changes to amazon merch's content policy
and what we did then so let's get
started
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all right so i mentioned we would look
back at older changes to the amazon
merch content policy here's just a few
examples
there was one from november 9th 2020
where they updated their policy on
profanity another one from i believe
this was 2020 as well uh what is that
september 6th
i think and they again changed their
content policy there
inaccurate product metadata which is
similar to what we're talking about this
time and i believe this might have been
2019
uh what is that january february march
29th and they changed
their uh content policy for product
descriptions
back then as well to deter people from
keyword stuffing
referencing colors effects and textures
so this the reason i shared these guys
is because this most recent update
is nothing new and i'm guessing it's not
even that prominent because
i didn't see this pop up on our amazon
merch dashboard
in the announcements and all those other
three that i just showed you
all popped up in the dashboard
announcements so
part of the reason why i showed you them
as well those past three
is that i never made any changes
to my listings because of a content
policy update ever
right so i'm just talking about me
personally you guys know i'm in a high
tier
right i have a lot of uploads the amount
of time and effort it would take me
to go through all those listings and try
to sweep keywords
would be crazy plus here's the most
important reason i'm sharing this
i've never had any issues by not doing
it however
if i try to update a product listing
that's like
from 2017 like some of my early ones for
some reason there's like bugs in even
updating them
not all of them but some and oftentimes
i'll get rejections for like no reason i
feel like or maybe there's like a hidden
keyword in the description i don't know
but when you resubmit you're open for a
rejection
but if you in my experience right in my
four plus years experience now
if you just don't change anything in the
past you've been fine
so i'm thinking that in the future we'd
probably be okay
all right that's my personal thoughts
here so what they've said we should just
read this i'll read it
metadata issues make sure your listings
metadata
doesn't result in inaccurate search
results or impair customers ability to
make good buying decisions
we do not allow metadata containing
information unrelated to the design
such as suggested use example gift
perfect for birthday promotional phrases
example free shipping bestseller
or other unrelated metadata example 100
guarantee quality guarantee new product
please ensure the title feature bullets
or description match the design so they
want it to be very design
centric and describe the design there
are
increasingly more and more landmines
as far as keywords that can trigger
rejections my plan moving forward is not
to upload
any products with the keywords gift or
birthday
i mean birthday's probably still okay i
doubt it will trigger rejection but
it that's the thing i mean think about
this guys there's still going to be
designs related to gifts so what are
they going to do
reject all those and there's going to be
designs related for birthdays
i don't think that this is something
that we need to get too worked up about
i'm just
guessing so if i'm wrong you know you
got to do your own due diligence and if
you think it's best to just
sweep through your entire catalog of
offerings and update them
feel free but i know some of you guys
have done that in the past updated five
hundred a thousand two thousand listings
and then you don't know if you needed to
right because you're you're in the clear
you know you made up
for sure that you're in the clear
whereas someone like me i never went and
tried to do it it was just one of those
it was just been such a massive
undertaking i couldn't
see it happening realistically and i
know i would have probably ended up
getting more rejections than i would
have saved
so that's my thoughts guys this video
doesn't need to go on too long let me
know in the comments below
what your plan is did you already go
through and update all your listings i
know i saw a couple people in my merch
facebook group saying that they did that
but those people to their benefit i know
it's not really a benefit to be in the
low tiers but this is one of those cases
where
if you only need to update 10 listings
or 25 listings or even a hundred
uh it's not that bad right it's not it
could be a hundred thousand or
what like a hundred and i think i'm at a
hundred and eight thousand listings now
uh it could be that much worse so that's
it guys that's all i wanted to talk
about in this video if you enjoyed it do
me a favor hit that like button and make
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and i'll see you guys tomorrow
you