What's up you guys Jason Wardrop here and in this video
I'm going to show you how to create Instagram ads for beginners
So I'm gonna go through a few of the specs right here
and then we're gonna jump on to Facebook and actually go through and create the Instagram ads because
Facebook they bought Instagram a few years back
And then they just kind of implemented the whole Instagram advertising platform into the Facebook Ads manager
And so we'll show you guys how to set that up so real quick guys
We just want to cover some specs on setting up your Instagram ad so if you go here
I just did a quick google search. I'm saying like Instagram add
Video links because you could do images you could do multiple images
So you can like swipe through like you're doing on Instagram right or you can even do video
It's like you can see this little I think it's bla la land koala lion video now you see like different
Placement so instagrams stories see the specs so if you're using a video just on the Instagram newsfeed right here
You can see the video length it has to be one to 60 seconds
Okay, so it's longer than that they won't actually allow you to run the ad on Instagram okay?
So then they come come down here, and show you some different technical requirements
So if you go to facebook.com or what I would do is I would just google
Instagram add video length or something like that and it was the first search result
That's how I kind of found this page right now
we want to go through and check out the Instagram stories because
for those of you guys who would use Instagram you know you've got the feed and
Then they kind of copied snapchat a few years back or maybe a year, so I can't wear the exact time frame
But you've got the stories at the top. Okay, so it's pretty cool because you're going through clicking through your stories
You can actually show up an ad right there and just you know it's it's a little bit more in in people's face
I guess so
Kind of cool, but if you look at this you can only have a video for 1 to 15 seconds right so
you want to probably shoot a different video based off of where the placement is and make it specific to what's actually happening and
Anyway, so I just want to hit that really quick now
Let's jump over to Facebook
And I'm gonna show you guys how to go through and get into the ads manager and set up these ads on
Instagram right so we're gonna either come over here to the ads manager
Under the Explorer tab on the left hand column, or you come up here to the deck drop-down right arrow and gonna say create ads
Okay, so we're gonna cut coming here. It's gonna take us into the Facebook Ads manager
and we're just gonna do start over and
Let's just say you're at the initial A Center that kicked me in right into crate an ad but let's say we're starting
completely from scratch so we're gonna go through and
Let me just exit out some of these things, so we're gonna go through and create a new campaign all right
So we're gonna say create a campaign and it's gonna first ask us
What is our marketing objective, okay, so just like Facebook?
This is the same exact thing, but it's for Instagram, okay, so like what objective do we want to?
Accomplish do you want people to watch our video?
I want people to click to our blog or our website you want to generate leads like what do we really want to get at?
okay, so
for this example
Let's just say we want people to click to our website or a blog so we're gonna click on traffic for it-- here
And then we'll just give it a quick name then whatever you want, but I'm gonna say Instagram
demo
Okay, and so we'll hit continue there
And then we could give this ad set an a this is we're gonna go through and choose the target who we want to actually
Target and this is where we're gonna tell Facebook that hey. We don't want it to just show up on Facebook
We wanted to show up on Instagram or show up on Instagram and Facebook you can choose both or choose one or the other okay?
And we'll show you guys how to do that here in a second, so we're gonna say Instagram
Advertising
demo, okay, just type that in right there real quick and
So where he come down we're gonna choose the audience right for right now
I'm I don't know let's just say we're we're gonna target, New York City, okay, New York City
Let's see it pop it right there, New York, New York. Okay, so that we could do. Let's say
We'll do a ten-mile radius within New York see nine million people and then we could go and target
Let's say we're doing a 25 to 65 and
people that like
basketball, okay
so now this is gonna drop down to 1.8 million and
Then what we're gonna do this is where the whole Instagram
Advertising placements comes into play where you want to make sure that you're choosing this right, so
Facebook by default is going to say automatic play Smits and it's going to show up on
Every possible place that Facebook can show your ads so Facebook newsfeed facebook Messenger Instagram
instagrams stories their audience network
There's a whole bunch of different options
But what you want to do you want to specifically target?
either the instagrams stories or the Instagram newsfeed so we want to click on edit placements
Come down, and this is kind of cool guys like although Instagram is pretty much primarily used on your mobile phone
you can actually determine what device like if you want to say hey mobile only or
Desktop only or what I would probably do is just leave it as all devices
Just because it's probably not gonna be a lot of people on desktop that are gonna be going through and searching for Instagram
But who knows it can happen ok so now what we're gonna
Do is what we what we can do is go through an uncheck all of Facebook
We can uncheck all of audience Network uncheck all of messenger home, and we just choose
Instagram feeds ok so now if we come back over here
We remember if we go to the Instagram feed we can have a video for up to 60 seconds long all right
Whereas with if we do the stories?
We have to do it at least it has it can be a maximum of 15 seconds
Okay, so based off your creative like whether you're using a video or image. You could still use an image, right?
It's it's not a problem
But if you're going to go through and say you want to show the video on your stories and on the news feed
It has to be able to match both of those so like it has to be less than 15 seconds
And if it's longer then it's not going to be able to show up on the stories
It's only gonna be on the news feed. Okay, so sometimes if you're really gonna get detailed into your advertising on
Instagram maybe what you want to do is shoot a different video for the Instagram story, that's less than 15 seconds, okay?
It's kinda just like more of a quick hit
and then
The news feed you can have a little bit longer video if you're like let's say you're in real estate and doing an open house
And going through and showing that whereas with stories
If you're doing an open house, maybe you just got your camera up to your face and say hey Jason. We're up here
We're doing an open house on this day
Hope to see you there swipe up because you can actually have them swipe up and click the link
And I'll send you more of the details okay
So those are kind of things worse like on your newsfeed if you have 60 seconds you can give a little bit more
Run-through of the actual whole whole home there, so that's kind of the differences here
For this example. We'll just choose them both and you can't so guys get this
You can go through and choose Instagram and click on Facebook and choose multiple
Choose all these different platforms
Or you can create a an advertising campaign just targeting Instagram and another one just
targeting Facebook
So you can kind of see that split test and see the results of how things convert on one
Versus how they convert on the other all right?
So we'll see you out of both those right now
You can see 1.4 million people and we'll come down we can choose a budget we can do a daily budget
We can do a lifetime budget, so like if you wanted to kind of say hey
I'm gonna spend 10 bucks a day 20 bucks say five bucks day. Whatever or you're like. I only have a lifetime budget of
Let's say 100 dollars. I want to spend oh that's thousand hundred dollars
And I want to spend that over the next month, right
So then you can kind of say hey spent set a start and end date and obviously that'll kind of I mean it won't necessarily
Spend exactly like three dollars per day
What Facebook does is little starts taking that look at the data and after the first week? They'll say okay?
Tuesdays and Fridays actually perform better, so then the following weeks, they'll save up more of the budget for those specific days, okay?
So you're doing a lifetime budget, and it's not all spending evenly consistently. Don't worry
They will spend it, but they're trying to optimize it for you whereas if you're doing a daily budget
They will shoot to spend let's say ten dollars a day every single day
Okay
So now just coming down link clicks. We could just leave that as is
Difference between link clicks and landing page views just really quick if you're brand new to this whole Instagram
Advertising or Facebook advertising so link clicks is if they they have the ad and they click on the link that
Counts as a link click and the difference between that and a landing page view
If let's say somebody's on their mobile device, and they're like on the subway or something like that
I don't get a lot of really good service, and they click it that counts for the link clicks
But maybe if the page doesn't fully load
then
They didn't really even see what you're trying to get them to click on right?
So if you're going to go through and optimize a little bit deeper and say hey, I only want to go
I want to optimize for people that are actually gonna get landing page views so they click the link and the page actually loads
That's a little bit farther into things
And so you're gonna get a little bit better result so obviously you can go through optimize for either one of those
We'll just leave that link clicks for right now, and then we'll just hit continue
and then from here we can go through and create our Instagram post okay, and
What you want to do typically is add an account add your Instagram account
Okay, so you just add an account and you put in your login credentials right there?
You can add an existing account create a new account whatever it might be okay
And then as you're going through you can go and add the image you can add the you know a carousel would basically be
multiple images so like someone who like can swipe
You know how like they have the new feature?
We're like you can see a post and at like five or ten photos or whatever it is
You can swipe through all the different images the videos like we mentioned you want to have 15 seconds
Or less if it's on the Instagram stories 60 seconds or less on the actual news feed, okay?
So we'll go through
We'll choose an account or you can say if you don't have an Instagram account or you don't want to use if you want to
Use a separate one you can say hey. This is my facebook business page
I want to run things from and use the selected Facebook page as the insta clike up as the the profile on
Instagram okay, so that's best well just leave there or as I mentioned you guys can add into your Instagram account their login
So it's directly from that account
And then let's say you're going through upload a video
You just click that plus button or upload video right here, or we can say browse library
let's see I
Think okay that one's 50 seconds long this one's 10 seconds long, so this one can go in both stories right there
So like this is kind of a quick video of this home
So we can go have this on the story
we can have this on the newsfeed on both of those and then throw in the website URL of
Where you want to send these people to you so like let's say
It's Google com obviously it's not you probably want to send them to an actual landing page
To get some leads or your website or what?
But you're able to see like a quick preview of what this is gonna look like okay?
So you can see right here, this is the Instagram feed and then?
Okay, story media a speculation has to be smaller than equal. Okay, so this is this is another key point
That you can see the specs right over here, so if you're doing the Instagram stories
You can see it's more of like that vertical like how that layout is
So you need to match that so that the the ratio is the same as that for when you're doing a story, okay, so?
What I would need to do is go back in and see how this is more of that
Horizontal view we need to make it more just the same ratios to fit on the Instagram stories there. Okay, which is fine
It's totally fine, but right now. We're just gonna continue on with this and then we come in here type your text
This is basically just like the the text
That would be in your post kind of your typical thing you see that right there and then
You can do learn more ply now here all these different types of contacts or call-to-action buttons right here
I'm just going to learn more just gonna leave it at that cuz I like I know it's not like super
In-your-face like sign up down on Oh back by now or anything like that just learn more
It's kind of more that discovery phase and then we come down here, and that's pretty much it you hit confirm
and you are set ready to go and you're going through it's showing that add to the specific people you targeted and
with a specific budget that you chose and
Then you're able to go see how many clicks and all that stuff inside the ads manager
Happened from that post case. You can see how much cost for someone to go through and click to your website
How much it cost for people to go through and like or comment on the post all those different options?
Inside the ask manager all right, so anyway guys. Hopefully this was helpful is a quick little
Instagram advertising tutorial for complete beginners just kind of get you that foundation of going through and
Setting up your ads with Instagram whether it's on the stories or the Instagram newsfeed
So if you guys found this video helpful go ahead give it a thumbs up
Also comment down below if you guys have any questions, and I'm happy to answer every single other questions
I like to go through and respond to every comment people make on my channel here, and if you're brand new here
My name is Jason Wardrop
And I want every single day on how to generate more leads make more money and grow your business so go ahead and subscribe
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