what's the easiest and most simple way to scale Facebook Ads
what's poppin people it's you boy the beast of ECOM back with another video
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latest content why because you do not want to miss out on any of my upcoming
videos so in today's video I want to show you guys the most simplest and
basic way to scale your facebook as now don't get me wrong there are tons of
different ways you can scale facebook as and is very much an art that comes with
time you know with experience and you know I use many different ways to scale
my Facebook adverts from you know advanced strategies all the way still to
the basic ones that I'm gonna show you in this video to this very day so I
thought it'd be fantastic just to let you know some people who don't have any
sort of idea on how to scale facebook as what to do next
what things to look for you know this video is for you
so make sure you watch all of the video make sure you stay to the end because
you do not want to miss one part of it and of course if you get some value from
it make sure you implement what you learn and take action that's the most
important part so let's quit talking let's jump straight into the computer
and get on with some value okay so let's jump straight into this video showing
you the easiest and simplest way to scale to $100 per day so I am back using
a presentation it feels like I haven't done a presentation in absolutely ages
for some reason but um we're back with a presentation let's get straight on with
it and let me put up my little pointer cuz I absolutely love this thing there
we go okay so the easiest and simplest way to scale to $100 per day let's talk
about that so what is it is vertical scaling now there's many different ways
like I've mentioned how to scale products on facebook adverse and
vertical scaling is still one of the most simplest and basic ways to scale
you know your Facebook ads and still a method that I use very much today in
some campaigns and basically it works off increasing budgets you know and you
know it was the very first way how I used to learn how to scale products you
know is by vertically scaling this what is commonly known by so that's what
we're gonna be talking about but there are some rules and some guidelines that
you should follow when you are vertically scaling so first and foremost
is the product ready to be scaled and this is something that a lot of people
actually missile so never scale anything that hasn't had over three profitable
purchases per ad set actually because you know a lot of people always want to
jump the gun or they say they've got one one set or they've got three sales and
you know the three sales aren't profitable if the sales are not
profitable then just don't don't scale it makes no sense to scale or even if
they're at breakeven again don't scale just wait until you've got you know
three profitable purchases now wait if you have to to get more sales if the
metrics look great you know and they're all look you're well and good and call
us stuff like that that's fantastic but don't just then assume because
you've got two profitable sales or you know two profitable sales in you know
even if you've got three profitable sales in in one day don't just
automatically assume that you know because the Facebook has rewarded you in
one day yeah you know that it instantly means that you just got to go balls to
the wall and start increasing its you know $100 per day so don't get hasty and
jump the gun please don't get hasty and jump the gun okay because sometimes has
been times when you know and I'm sure a lot of different Facebook marketers out
here will vouch for me on this you know you will sometimes get a product that
looks fantastic straightaway you'll start getting purchasing your thing you
know what this is me to the bank it looks like a winner but then you know
two days there things just fall off a cliff
now that's what I'm saying don't just get hasty hasty straightaway and make
sure that you know I always like to you know make sure the thing is proven
essentially before I actually start scaling in any way shape or form so
actually how to scale how can you you know scale what are the next steps once
you've got those three profitable sales okay what are the next steps what is it
you do next well what you want to do is you want to increase your budget twenty
to thirty percent every two to three days on the winning ad sets now this is
a very basic luck I mentioned this is a very basic way to scale you know your
Facebook adverts and something that I still like to do to this very day and
this rule stands the test of time from you know 2016 and so what I've kind of
got into Facebook adverts to now to you know all sorts of also any will still
test attack still stand the test of time going forward as well but it's important
to know how your facebook ad account reacts to these things so increasing
your budget twenty to thirty percent every two to three days now you can
double your budget if the metrics look great and going back to the first point
you know every two to three days the reason why we say two to three days is
because you know again you want that stability you don't want to really want
to be doing just increase in thirty percent one day and then thirty percent
the next day and then three percent the next day after that because what can
happen sometimes is you know it will just throw off your optimization so you
really want to be slow steady scaling and like I mentioned this is just one
method there's multiple different ways to scale but this is still very much the
basic and you know the simplest and easiest way to scale your facebook ad
verse so every two to three days you know you want to be then looking at it
and of course if it's profitable then continue with the scaling now like I
mentioned you can double your budget if the metrics look great and that's the
important the important word there if your metrics look great now what do I
mean by a great metrics so of course you know if you've got if you've got five
profitable sales okay and you click-through rate looks
fantastic then you know it could warrant just you know doubling the budget while
do twenty to thirty percent when the metrics look absolutely you know
fantastic but again is something that you have to you have to do and you have
to not one rule is is basically you know set in stone essentially so you can't
just say you know increase twenty to thirty percent you know will work or if
you w your budgets you know that will work as well so you have to test and
learn what your ad account gets used to so you know if the metrics look great
then yes you know I'll be looking to ideally just double the budget so if I
was that something at like you know five dollars per day as like a testing ad and
that five dollars generated me you know for profitable sales the click-through
rate is really high the cost per click is really low
you know the brass is through the roof then I'd be looking to double that five
dollars per day to ten dollars per day and I leave it for two to three days to
let it optimize at that level and you know see how it is in few in a few days
and then if it is then you know if the if the if the if it looks right again if
the metrics look you know Annie and Facebook has you know optimized that
that level then yes I'll be looking to double a budget yet again so be patient
and let optimize at the new budget level and this is something that a lot of
people don't do I'll just go back there this is something that a lot of people
don't do is you know they don't let the Bujji optimize at the level so they'll
increase from say you know five dollars - let's just go $5 to $8 and then things
don't work for one day and it's like you know damn you know well it doesn't work
what I do next it's not profitable let Facebook optimize at that level okay
give it you know 48 hours or so to let Facebook then you know reoptimize at
that new $8 level you know and when it optimizes at that $8 level if yes two or
three days after that it's pants could cut your losses move on you know or
you've caused what you can do is go back to the usual the one that is started apt
to start with you know the $5 just leave it back at the $5 because it was
converting at the $5 but you have to be patient and let it optimize at that new
budget level don't just you know increase it and think you know after one
day because it's gone chance that it's just completely pants
because you know Facebook can optimizing in the day after that all of a sudden it
kicks in and starts giving you profitable sales again so monitor your
performance the one that we conveniently skip forward to so you always want to be
monitoring your performance for the two to three days and you know looking at
your day you're looking at your time views as well so you three there has it
been profitable over three days has it been profitable over seven days you know
and monitoring your performance you know you never make assumptions based off of
one day you know it makes no sense to just say a case had a bad day let's just
completely axe it you know I don't want to increase it you know all those sorts
of things so always monitor and have a look over three-day periods and of
course seven-day period as well to get a richer idea on you know when you should
be scaling and if it's actually worth scaling as well so this is another
technique but you know this is very much something that you should be doing if
you're more advanced that Facebook don't try and do this if you just starting out
so you know if you are new to Facebook don't attempt this just skip to your
usual you know the simplest and basic way that I've just literally spoke about
but intraday increases so basically what intraday increasing is is increasing the
budget on winning at sets throughout the day depending of course on the
performance so if you've got something that's working fantastically you know
you you publish stuff at 12 a.m. account time and let's say you wake up in the
morning and it's got you some fantastic sales then of course you can increase
the budget a little bit and then of course you leave it again and it's you
know you check the ad account again at 12 you know p.m. and again it's still
doing well you can increase the budget again so that is intraday intraday
increase in intraday vertical scaling and it's basically just riding the wave
of the facebook gods sometimes Facebook the Facebook gods will look down on you
and will glisten you with you know some excellent robots which can happen and
when that does happen it's just a case of taking advantage of that
I think Tim bird calls this the surfing method or something along those lines
and Adrian Morrison used to do something like this as well but basically it's
just riding the wave of the Facebook gods when Facebook is giving you some
fantastic results on that day is finding buyers it's just a case of you know
milking that milking the cow and they're trying to get as many purchases as
possible while it's sending you good traffic and giving you good conversions
however you can make losses if the following day isn't as great and I
personally don't really do this technique that much however again it
just falls under the you know the vertical scale in the vertical scaling
topic essentially and you know you can in that day obviously crush it you know
when Facebook gods are shining down on you but if the next day is totally
pantsing you've raised it up to say $50 a day and the next day isn't fantastic
then you know you're you could just basically have lost all of that all of
those profit that you may have made the day before so you do have to watch out
on on this one if you are using that technique
so finally scaling isn't linear you know it isn't linear unfortunately and you
know if you are spending $10 on a on an ad set and on audience and you don't
necessarily just assume that if you throw $100 at that audience and that
same targeting and stuff then you know you're just gonna get the exact same
results but just loads more it doesn't work like that unfortunately Facebook
isn't linear like that so you know you do have to monitor and and take that
into consideration and most importantly test different things so of course last
but not least value bombs and I hope you got some value from this video so I hope
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