In this video, I want to show you how you can build
a community of super fans and actually get paid for it.
Hey, it's Carrie Green here,
founder of the Female Entrepreneur Association
and author of the bestselling book, She Means Business.
Recently, I was asked to speak at an event
called Expert Empires.
They asked me to talk about how I have built
a membership site to over 5,000 paying subscribers.
Building a membership site is so powerful.
Obviously generates recurring revenue, but secondly,
it helps you to build a community of super fans.
The people who are paying to be part of your membership
are people who are showing up
because they want to be closer to you.
They want to learn from you.
They want to be involved in what it is that you've created.
These are the people that are so much more likely
to open your emails, to come along to any events you host.
They're more likely to buy other products
and other services from you because
they are so much more engaged with you than say,
email subscribers or just fans and followers on social media.
I want to share this clip with you from my talk at Expert Empires
to show you all about building a membership site
and cultivating a community of super fans.
So I really hope you enjoy this.
So obviously all of us in this room, we're experts, right?
We are people with a message to share.
We want to help people with our message.
We are coaches, consultants, authors, influencers.
We want to make a difference in this world,
and we also want to create a lot of success doing it.
So for us, one of the most important things is that
we build a platform for ourselves.
We create an audience of people
who absolutely love what we are about.
So for us, focusing on things like building your email list,
growing on social media, driving traffic to your website,
all those things are incredibly important.
They're really powerful.
I'm sure everyone here is doing those things.
If not, I hope you are.
But what's even more powerful
is building a community of super fans
So super fans, they're on another level to people
who are on your email list
and people who follow you on social media.
These people are the people who, for example,
when you have a book that comes out,
I'm sure many of you want to write a book,
and when it comes out your super fans
are going to be the first to buy your book.
Not only are they going to be the first to buy your books,
they'll buy a box of your books.
I have to give a big shout out to Katie who's here.
Katie, where are you?
Everyone give her a bit of a cheer.
So Katie, when my book came out,
bought a box of my books.
And actually this morning I was speaking to her
and she said to me, "Oh, Carrie, you know what?
I just ran out of your books. The box is empty."
And so she called a friend Louise,
who also bought a box of my books,
and asked her if she could send some down.
That's amazing!
That's what your super fans do. They are incredible people.
They are the people who will be the first
to leave you a review.
They're the people who will go and tell everyone
about what you're doing, about your book.
They will cheer you on.
They are the people who are most likely to go
and buy your products from you.
If you create a new course, if you create a new mastermind,
there's a high possibility that it's going to be
your super fans that are the first to take you up on this offer
because they love what you create,
they know you can help them,
and they believe in what you are about so much.
These people are your ambassadors.
They literally want to put a badge on their website
with your logo on it to let everyone
know that they are part of your tribe.
They are literally your ride or die,
with you by your side every single day.
These people are incredible.
A membership is a space for you to cultivate
and nurture your super fans.
It is a place where people who, maybe follow you
or on your email list and who are somewhat engaged,
but not amazingly engaged,
can come belong to your community.
These people get to learn from you more.
They get to connect with you on a much deeper level,
and they also get to connect with your other super fans.
And together they help each other, and they feel like
they found a place where they belong.
That is what our membership site does.
So how powerful would it be
if you had say 100 members, 100 super fans?
What would the impact be on your business?
And what if you had like 500?
And now if we have a bit of fun with it,
what if you had 100 people paying you
say 37 pounds a month to be part of your membership?
So 3,700 pounds a month in recurring revenue,
that's a good amount of money.
So then what if you had 350 people a month
part of your membership paying you 37 pounds?
That's an extra 12,950 pounds per month in recurring revenue.
That is a lot of money.
What if you had 1,000 people paying you 37 pounds a month,
generating you an extra 37,000 pounds a month
in recurring revenue.
And again, these people are your super fans.
These people are so excited for everything
that you have to offer.
What if you had 5,000 people paying you 37 pounds a month,
generating an extra 185,000 pounds a month
in recurring revenue?
Super fans paying you every month.
Would that make a massive difference
to your life and your business?
Who's excited about memberships now?
I really hope you enjoyed watching that.
If you are interested in building a membership site
or you have a membership site and you want to know how
you can build it more successfully,
then definitely check out our Start
and Grow Your Membership Site course.
It's going to show you exactly how we have built
the Members Club to over 5,000 active paying members,
and everything that I've learned along the way
to get me to this point.
And I know that if I can do it, then anyone can do it too.
All you need to do is click below to access the course.
Leave a comment and let me know
if you have any pain points around building
a membership site because I would love to help you,
and I would love to talk more about this in future videos.
And also if you want to check out more of our videos
on how to build a successful membership site,
then I've got two amazing ones for you,
so definitely check them out, and I will see you next time.