Hi coach.
It's Carolin Soldo here, and today I want to help you build a business plan for your
coaching business.
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All about helping you go from passion to profits in your coaching business.
Hi there, coach.
I'm Carolin Soldo and I specialize in helping new and experienced coaches build and scale
successful coaching businesses.
Today I want to talk to you about how to build a business plan for your new business.
Be sure to stay until the end, because I'm also going to give you a business plan template
that you can download and start planning for your profitable coaching business immediately.
Having a business plan is important, because it will guide you through the planning process,
and it will ensure that no stone is left unturned when you're planning for a successful future
in your business.
It will allow you to look at all the aspects in your business, and actually guide you towards
reaching your income goals.
Part Number One is your target market.
We want to know who we're doing business with, and your target market and your ideal client
is the foundation of everything.
It will determine the programs you create, it will drive your marketing initiatives,
it will drive your message, it will drive your pricing.
It will literally impact all the different areas within your plan, so having clarity
on who you're targeting and who that ideal client actually is, is essential as your first
step in your planning process.
You want to look at your client demographics, most importantly.
Their age, their gender, their lifestyles, their income, maybe their education.
The second part in your coaching business plan is going to be your product suite.
As a coach, you might be offering one or many different products, including one-to-one coaching
where you work with clients on a very intimate level.
You may also be offering group programs, where you bring a small group of clients together,
and you actually coach them in a group format in group sessions.
Lastly, you want to think about upsells and downsells.
Upsells are programs that are available for clients to graduate into.
In our case, for example, our upsell product is called the Powerhouse Coach, where we select
a small group of clients from our main flagship program, Brand Your Passions, and we offer
them an opportunity to upgrade into the Powerhouse Coach and continue their journey with us.
In a downsell, you may be removing one-to-one coaching sessions, you may only offer it as
a self-study course.
You may shorten the period of time that the client works with you, so that you can offer
the downsell at a lower price.
The third part in your coaching business plan is your launch schedule.
This is a calendar that will guide certain activities in your business, such as when
programs open and close.
Along with your launch dates, then, you can be planning out the steps you need to take
to successfully launch your programs.
For example, in order for you to launch a new program, you may create a sales page.
The sales page needs to be written, the sales page needs to be designed, and set up on your
website.
Let's talk about the fourth part in your coaching business plan, and that is your marketing
plan.
Now that you know what your launch schedule looks like, and you know all the products
you want to bring to market or continue to open and close doors for, you can then go
and create your marketing plan.
There are certain time frames you should be paying attention to.
Along with your marketing plan, and the actual time frames, you want to think about the marketing
tools that you'll be using to launch our your product.
The fifth part in your coaching business plan is your sales and income forecast.
So, I recommend you look at, first of all, your program pricing, how many clients you
would like to enroll in each of the programs we talked about, and then what your monthly
income will be as a result of all of this.
In the beginning, remember, you created a launch schedule, so you know when specific
programs and events will be happening.
That will allow you, now, to actually project and forecast how many clients you will be
enrolling in these programs throughout the year, and what your monthly income will look
like as a result of that.
Part number six in your coaching business plan is hiring and staffing.
You're not going to be able to reach your goals without a team.
So, I want you to think about who those key players will be, who those A players will
be, in your business, that will help you reach your goals this year.
By the way, I'm curious, what do you struggle with the most?
Comment below the video and let me know what your biggest struggles are right now, and
I'll make a video specifically on that topic just for you.
Congrats, coach.
Now you're ready to create your coaching business plan.
But, if you don't want to start with a blank piece of paper, go ahead and download our
template.
We have a coaching business plan template for you linked below the video.
It's jam-packed with 16 pages of all the things you should be looking at and planning for.
And, if you're not quite sure who your target market is, take our quiz.
We have the perfect Coaching Niche Quiz for you, and you can take it for free right now.
It will look at your background, your talents and your interests and select the perfect
niche for you.
Go to carolinsoldo.com/quiz to take the quiz right now.
If you enjoyed this video, make sure you hit the 'like' button below.
Don't forget to subscribe, share with your friends, and I'll see you next time.
Happy planning.
Do you want to build a successful online coaching business, but you're not sure how to get started,
and you're scared of wasting time and money on the wrong steps?
Let me be your coach and show you the right steps to quickly launch your business, attract
the perfect clients and multiply your income.
To learn more, go to coachingbusinesstraining.com.