- Hey there, I'm Julie Broad with booklaunchers.com.
We help entrepreneurs and professionals write, publish
and sell a fantastic nonfiction book.
One of the things that a lot of people ask me about
is book pricing and as part of our service
at Book Launchers, we do a whole bunch of research
to help you figure it out
because it's not that straightforward.
So there's what I have to pay them to print it,
there's the profit for the retailers
and then of course there's Amazon's fee
and then I need to make a profit
so I have to charge at least $810 for my book.
A lot of people have suggested that you price your book
for 99 cents to 9.99.
A lot of that is because of the KDP Select program
which I've shot another video on
so check that out right here.
Now, you may like that idea
and there are reasons to go with that program.
If your book is little more than a lead magnet
for your business then you might really want to sell it
for super cheap so that you can get mass downloads
but you better have a killer offer on the first page
or the first couple of pages
so people go to your website to download something amazing
and you at least get their contact information
because Amazon's not telling ya
who's buying or downloading your book
and if you're giving it away for free
and you're not getting contact information,
it better be really amazing
but you're also trusting them to read
what is probably somewhat of a sales pitch
and many people who don't pay anything,
I mean, even if you pay a lot for a book,
a lot of people still don't read it
but if you download a free book,
you're even less motivated in many cases to read it
unless there's an amazing hook, a really killer promise.
I've got three reasons why I don't sell
my nonfiction books for cheap.
Number one is value.
You are putting years of expertise,
education and experience into this book.
It probably took you tens of thousands of dollars
to gain that expertise
and you invested thousands of hours
to learn what you've learned.
You're heavily invested into something
that your reader is going to use to save time or money
or give them a boost to their business.
So there's a lot of value in those pages.
So why sell them for 99 cents and make nothing?
Number two is perceived value.
Depending on your industry,
your clients probably spend a lot of money to work with you
whether you're a dentist, a mortgage professional
or a service company like Book Launchers
who helps you write, publish and promote a book.
Do you want your services to be perceived as cheap?
If you price a book at 99 cents,
what do you think your clients are going to think
not only about the book but potentially about your services?
Number three, book stores and wholesale opportunities.
This is a big one if you want to be a speaker
or you want to sell your book corporately
or get any kinda wholesale books of any kind
which by the way are the best kind of deals.
You can move hundreds or thousands of copies of your books
with the right kind of deal.
So let's just give an example.
If you write a book on fitness
and let's say inside of your book you incorporate exercises
that use a certain kind of equipment,
you may be able to strike deals with the distributors
of that equipment to buy your book
for client giveaways or promotions.
This kinda deal can move thousands of copies of books.
One of the best deals I ever made
was with a national real estate magazine in Canada.
They needed a giveaway for their readers
who subscribed to three years of their magazine.
I needed exposure for my book.
Now, if my book was retailed for $2.99 or even $9.99,
it would have not had the same value to them
as the $24 book did.
I never would have been able to get that deal done
if my book was sold for too cheap.
Alright, ultimately, it comes down to your own goals
for your book and there are reasons when,
there are times and there are reasons
when you may wanna sell your book for cheap
but keep in mind that value, perceived value
and wholesale opportunities, corporate speaking gigs,
there's a lot of times where having a book
that's priced for 15 to $25
might do a whole lot more for your business
than a 99 cent book will.
If you like getting free tips, give this video a thumbs up.
If you prefer to pay for your tips, give it a thumbs down
and of course, while you're here, subscribe to the channel
so you catch all the tips including another video
that is going to be on my channel on how to price your book.
I've got a little bit of a formula
to help you figure out exactly where you might wanna fall
in that price range for your book.
See ya next time.
Be selfish.
Now, I know I haven't.
Dammit, I lost my point.
(laughing)