For today we announced the launch of title the first ever
Artists own global music entertainment's essence before Jay-z officially relaunched title with a star-studded
Document signing and an over-the-top speech delivered by Alicia keys we believe that
Frederick Nietzsche couldn't have been more right when he said
without music life
Would be a mistake before the company claimed it would save the music industry paying out higher royalties to artists
But many feared their higher fees at exclusive content may lead to an increase in piracy
I don't that title so the nigga had the bootleg it to me
I'm a lie tools
And she cuz I don't understand itch I got to explain that to me before Kanye west decided to terminate his contract
with title Clinton
They owed him upwards of three million dollars and said title apple beef is fuckin up the game let the kids have the music
Listen to The Kid Rap
Before Jay-Z discs on a on the track killed JD from his new album
444 Let's Roll a clip
Okay, apparently we can't roll a clip because at the time of this recording
444 is still a title exclusive I went to itunes looking for his album
And I couldn't find it but my homie sent it to me you understand me
But um shoutout to Jay-Z pedals a subscription based music streaming service just like spotify
But two things says title apart its artist ownership and its hifi sound
quality option
Just like other music streaming services title gives you access to its library of music at standard sound quality for about ten bucks per month
But for 20 dollars a month a subscriber gets access to a much higher sound quality which they call
lossless High Fidelity sound
This is not a sponsored video
Just telling you what we're working with it's much better sound quality but chances are you won't notice the difference?
Unless you have really good ears
And you're listening to the music on some very good equipment as for artists ownership while Jay-z is the primary owner
Entitled both a pretty serious list of artists co-owners the co-owners are expected to release
exclusive content on title
But with the relatively small size of the title audience a few are this have had trouble keeping your exclusive content well
Exclusive and considering that kanye was once one of titles biggest attractions is leaving the company
It seems like a bad omen for title wouldn't you say what's going on?
I've been a Michael cretin documenting the history of title here for you on before they were dead and that is with a question mark
Really?
I'm not sure if it's over or if it is it you guys let me know what you think in the comments down below
We've also done it before they were dead video on vine and sourcefed
But let me know who you want me to document next in the comments down below
Okay, let's go
Right now they write the story for us we need to write the story, so I?
Just thought about like how crazy. This is how this is like. There's the beginning in the new world
there's this idea of coming together and really emphasizing of that you know he comes like to praise the
Defenders of music is like that
Title was officially launched in the u.s.
the uk and Canada on October 28 2014
Making it a scorpio the high fidelity music streaming service was created and owned by a company called
Spiro which had a similar service available in Sweden Denmark Germany and poland called we Mp
We Mp
first launched in Norway on February 19 2010 in January of 2015 title launched in Five four countries Ireland
Finland the Netherlands Belgium and Luxembourg
At the same time Jay-Z's holding company project panther Bid co LTD well
They've submitted a bid to buy euro for fifty six point two million dollars
on March 13th of that year the deal was finalized putting both we Mp and title in to Jay-Z's hat as
Jay-Z started to revamp the company became clear the old leadership of the company would have to go the original espero offices in
Stockholm were closed on april 16 2015 with all the swedish employees terminated off the Livingston
Ceo andy chen was fired and replaced with a new ceo
Peter ton stat geoff toit would replace him as ceo in December 2015
I would stay with the company until may of 2017 at that point well
Jeff toy we left the company too and at the time of this recording they have no official ceo
But losing its third ceo in two years is not a great sign that the company is thriving still there was nothing
But over-the-top optimism when the company was officially lost at a press conference on March 30th
2015 there several artists were introduced as the owners of title JD
Kanye West
Beyonce Rihanna
Nicki Minaj Daft Punk Jack White Madonna Arcade Fire Alicia keys uh sure Chris Martin Calvin Harris Deadmau5
Jason Aldean and Jay cole Aside from owning the company these artists would be expected to offer
Exclusive content for the platform and after the press conference will title announced they gained
100,000 new subscribers which might sound like a lot down to Jay Paul Logan Paul
They're pulling that in in a day on YouTube anyway by the way if the idea of artist ownership sounds cool
You should know that in reality other than Jay-z these artists Co-owners have a three percent stake in the company
The largest owner of title now other than jay appears to be Sprint which bought a 33 percent stake in the company in January
2017 for 200 million Dollars
They probably just wanted to know what was behind like daft punk's mask like we'll find out this way
And they still have it bad joke
Soon other artists were joined the title family in June of 2015 Little Wayne Joined title and release the title exclusive track Glory
See I would join in February 2016 and drop in single money
Talk as a title exclusive
But one of the biggest title exclusives of all time was Beyonce's album lemonade released on April 23rd
2016 which singles like hold up sorry and formation my Dead Elif a
love museums, you mix a negro with that or you like the
Bama will the album's elated fans and stirred up the infamous Becky controversy
It didn't stay a title exclusive for very long just two days later the album was made available on
Amazon music and itunes and a physical version arrived at retailers on May 6
That's right even Jay-Z's wife couldn't keep her album a title exclusive and she wasn't alone
Kanye West's life of Pablo was released a couple months prior to lemonade
Originally as a title exclusive with lead single famous great great looking work myself at niggas
That know me best. I feel like me and Taylor my still has sex. Why I made that bitch famous. God damn
I made that bitch famous felipe Pablo help to gain title a significant increase in subscribers
But with titles limited reach it wasn't long until Kanye released the album two competing streaming services that it reached its full potential
Afters wide released the album hit number one on the billboard 200 and became the first streaming only album to go platinum
well
it's probably why Kanye has been having recent beef with title at the beginning of july of
2017 Kanye cut ties with title threatening to release his next album on competing streaming services and suing the company for three million dollars
He says they owe him in royalties and bonuses federal claims
It will sue conde if he releases his album on a competitive streaming service and Jay-z hit Kanye more directly with subliminal
Disses from his track killed Jay-Z in particular the lyrics you dropped out of school. You lost your principles
I know people backstab you I felt bad to let this fuck everybody attitude ain't natural
But you ain't a saint this ain't Kumbaya, but you got hurt because you did cool by yay
You gave him 20 million without blinking he gave you 20 minutes on stage
Fuck was he thinking fuck wrong with everybody is what you said
But if everybody's crazy you're the one that's insane that song was featured on Jay-Z's new album
444 which has been critically praised and was dropped as a title exclusive on June 30th 2017
aside for subliminal disses and the fact that it seemed to confirm suspicions about jade cheating on Beyonce it drove a new way of
Controversy for title new users who signed up for title we're disappointed to find that the album was not available for that
Producer Mark Robson best known for uptown funk he tweeted out I signed up for titles solely to listen to a Jay-z album which turns
Out is the only thing I can't listen to on title within a few days the album was available for all title users
But some damage to the platform's reputation was already done add to that the fact that some time of this recording
Title is facing a lawsuit and public criticism for one of the biggest artists and it's burned through three studio
The platform has some serious hurdles to overcome
But the same time the recent wave of negative Criticism has ironically only driven more users to the platform
According to Google trends search interest of the platform has recently spiked with more than double its usual traffic
So will the scandals bring title down or revitalize it well?
We'll have to wait and see but I think you can tell where I'm placing my money because this is before they were dead
But in cyclic resin sometimes we make random videos like this because we'd like to mix things up
But stuff that's going on in the technology world or sometimes when something dies like behind
It's just funny anyways let us know who's next the comments down below banana plugs McCrudden. Oh my God sweaty again, but it's joke bye