I am now joined with Ryan Ting, Senior Manager
of Marketing over at Hasbro, and Jesse Falcon, Director
of Hardlines for Marvel.
I was just informed that "Hardlines" means "Stuff,
Lots and Lots of Stuff."
[LAUGHTER]
My friends--
That's a better title.
OK.
Yes, the Director of Stuff.
I like that, so I'm going to lobby for that.
Please, I'll make it happen.
Great.
OK.
Now that we have all this stuff, can we talk about it
and look at it? - Please!
We can, finally!
It's our big first reveal!
Yes, I'm so excited.
Our big-- Yeah.
So, Justin, thanks for having us.
Jesse, thanks for hopping on with me.
Of course!
But yeah, so, I'm from Hasbro, and we are so happy to debut
all of these great Black Panther,
Wakanda Forever products come in hot off the heels of Hall H
yesterday.
And I think we were all blown away by the trailer,
and really seeing Ryan Coogler and the cast up there on stage.
It was a really special moment.
And we've been working on this stuff for a while,
and couldn't be more excited to talk about it.
Yeah. It's really special.
We have a couple of different things in front of us.
And I think something that the public will be seeing
for the first time, here at this show,
is what Hasbro is doing with packaging for Legends
moving forward.
We're getting rid of the plastic in the front of the package,
which I think is a really important way for us
to preserve the planet, which is awesome,
but still bring amazing products.
And you have some of the Legends figures
for this very first build-a-figure wave for Wakanda
Forever in front of us.
That's right.
Do you want to just then jump into Legends?
Yeah, go ahead! Go ahead.
OK.
Why don't you run through it.
So as you guys know Marvel Legends is our 6
inch scale action figure line.
It's our most premium products with 20 plus points
of articulation, amazing deco--
And celebrating 20 plus years.
Did you know Jesse and the crew back at Toy Biz
started Marvel Legends in 2002?
Yeah.
All the way back then.
Wow
So here we are, 20 years later.
Still around.
Congratulations
It's crazy.
It's still going strong.
So, yeah.
So this is our Marvel Legends assortment for Black
Panther, Wakanda Forever.
We've got Everett Ross here.
Yeah?
Yeah I think we can-- yeah.
May I?
OK.
We've got Nakia, with two portraits.
She's got a helmet in her awesome new suit,
and she's got an unmasked amazing portrait as well.
And something we do on these Legends figures,
we talked about it, we have photo real deco.
So this is a special digital printing
process that really brings those lifelike sculpts
to even more realism.
Yeah.
It's something that we implemented
about four years ago, and the technology has
just gotten better and better.
And we use it now everywhere for Marvel.
It's great, and it really brings these tiny pieces of plastic
to life.
It's incredible.
And then, at the end, we have Okoye,
she's the leader of the Milaje.
And then the build-a-figure is Attuma, Namor's right hand
and heavy in the movie, and he looks incredible.
May I?
JESSE FALCON: Tons and tons of detail on there.
Tons of detail.
He comes with two very interesting looking weapons.
JESSE FALCON: Yeah.
I think we'll learn more about that.
But, so he is the build-a-figure in this wave.
The way Marvel Legends works is you get a piece of the Attuma
figure in each one of these.
So if you collect the whole line,
then you can build this really awesome Attuma figure.
But he is led by our new MCU introduction-- super excited
for this guy-- this is Namor.
Here, look at all the detail, he's
got the wings on the feet--
Oh!
RYAN TING: --all the jewelry, he comes with this really
gnarly, really large spear.
He's got some kind of swimming hands,
and he's got some hands to hold the spear.
JESSE FALCON: Right.
RYAN TING: And so this is probably
my favorite from the wave.
You know, we love getting to do new characters
in Marvel Legends.
The Marvel Cinematic Universe is always
introducing new characters, and we love
making them, along with Jesse. - Yeah.
- May I? - Yes, go for it.
Oh, my goodness. I'm so excited.
It's like a wine tasting.
Yeah, yeah.
[LAUGHTER]
To touch, to feel--
I want to swirl him and smell him.
JESSE FALCON: Yeah.
So there are a couple other characters in this wave,
as well.
There are the classic characters-- some Black Panther
classic comic book characters that we
showed for the first time Friday at the Marvel panel.
At our panel. Yep.
So those are at the Hasbro booth right now.
Well that's the full wave, but it's not all of the product
that we have to support Black Panther, Wakanda Forever.
That's right.
These are for a little bit more collector focus,
but we really love making product for fans of all ages,
so we wanted to run through some other things.
So sticking with figures, I guess, we've
got our Titan Hero series.
These are our 12 inch tall figures,
and we've got the two big characters here.
We've got Namor and Shuri and her new--
Why don't you put them right here?
There we go.
And her new outfit there.
Great.
So they can partner up, do battle, who knows
what they're going to get into?
We've got a really awesome vehicle.
So this is our Wakanda Forever Shuri,
and she pilots the Vibranium Blast Sunbird.
As you can see here, it's got two flight modes
and will shoot some projectiles.
So a lot of fun blasting action for the kiddos.
I love it.
This next one is one of my favorites.
All right, then you want to go?
You go for it.
- No, you-- please. - OK.
I'm just so excited about it.
So a big part of playing and imagination
is role play and running around.
So we've got this awesome shark Attuma mask
with the sides extending so you can have wear
it in a couple of modes there.
And he has a really, really awesome getup
if you take a look at the back.
This is what he's going to look like.
And so kids can imagine that they're
running around like Attuma.
And then speaking of which--
JESSE FALCON: Great for bathtime, kids.
Yeah.
RYAN TING: For role play.
Or adults?
- Yeah, of course! - OK, great.
No one will shame you for buying this.
Thank you.
This one would be great for that.
But this one has electronics in it.
Let's go let's see it!
So maybe it stays on dry land.
But here we have the Kingsguard FX Spear.
So I believe this is something that the Dora Milaje might use.
So you assemble it out of pack and it's got the--
[WHOOSHING]
Sound effects as well for battling.
So let's do that again. There we go.
[WHOOSHING] - I love it!
JESSE FALCON: Great.
And then just rounding it out too,
we've got a couple more action figures.
So these are 6 inch scale, they've
got a little action feature.
So we've got again, have Shuri.
This is a different Shuri figure than what comes in the jet.
She will have her gauntlets, that fire.
And then again, we've got Attuma here with a mask feature
that will open and close.
JESSE FALCON: That's great.
So good!
So that is the full Black Panther line.
This will be out later this fall in advance
of the November film.
So look for it later this fall.
I'm in love.
It's just so great.
There's so much joy just on this table.
It feels like Christmas here.
And I got to say, like, y'all crushed it.
Like, it's all so good!
Yeah.
It came out really nice.
And it's been a real joy to work on this line with Hasbro.
But I think in the true tradition of Marvel,
and I want to support your bling today,
we have something-- we have one last thing to show everybody.
Oh, my.
Yesterday, they also premiered the first trailer for She-Hulk,
Attorney at Law.
This is the Marvel Legends She-Hulk,
Attorney at Law action figure.
You know, I'm going to put it down right here in the front.
And then what I'm going to do is show
you the package for the actual figure right here.
There you go.
You want to hold that, Ryan?
Oh, it's too good!
So this figure is going to be in our Disney+ wave.
We've been talking about that wave for a while.
It's the wave with Infinity Ultron,
and it also has Moon Knight, Mr. Knight, Ms. Marvel,
Kate Bishop, Clint Barton Hawkeye, and Sharon Carter
from Falcon and the Winter Soldier.
But we have been holding off this last figure--
JESSE FALCON: Yeah.
Waiting for Comic-con, for you all.
So here she is, She-Hulk, as she will appear on Disney+.
And this figure is awesome.
She's obviously very tall, very strong, very green.
- Yeah. - And, yeah.
So that will complete your Infinity
Ultron build-a-figure wave.
And on Disney+, all these amazing shows,
and we love tackling all those characters
that we can in Legends. - It's great.
Yeah.
It's-- yeah, it's incredible.
Well, it's all so good.
You make it seem effortless.
Because as a fan, and as someone who loves toys,
I've got no notes, my friends.
Like, it is so good!
The articulation the detail on all the faces,
down to the nose piercing, and the tiny beadwork on Namor's--
I don't know what you call this thing-- collar?
Accoutrement.
Accoutrement, indeed.
It's all just so lifelike, and it's just such
an exciting time to be a fan.
Yeah, sure is.
And you know, Marvel is on a roll
with just putting amazing content out there.
So, and be that the Disney+, and the movies, or the comic books,
or all of the digital content that they put out,
or these shows--
it's a real joy to be able to capture this, and bring
it into toy form, and let people take that story home with them.
That's right.
We get super excited seeing the early reference,
and working with Jesse and the team.
And then these are-- we see the samples first,
but then once it kind appears on the big screen
with the trailers leading up to the movie release,
we couldn't be more excited.
And we hope you guys all enjoy these offerings
later this year.
Oh, they're excited.
Trust me.
I'm sure the chat is just going absolutely wild right now.
You know, I'm just going to send you my money.
As a matter of fact, my agent I'm sure
will just be in contact, and we'll just
take care of this right now.
[LAUGHTER]
So all of these, when will they be available?
We're thinking around October-ish timing,
in advance of the movie, we hope it'll all be out there.
The Disney+ wave, a little bit earlier this fall.
Yeah.
Amazing!
Well, thank you guys so much for being here,
and bringing so much joy to the Marvel Live booth.
It's a pleasure.
And I'll just say that if you're at the show on Sunday
and you want to see this stuff in person,
it will all be set up at the Hasbro booth
in the Marvel area.
You guys can go take a-- check it out, see it in person.
It looks incredible in person, so please do that.
And I do want to note, too, that the build-a-figure wave
here with the Attuma build-a-figure for Black
Panther, this will be available for pre-order
tomorrow on Hasbro pulse and other retailers.
Right.
So if you want to go get your pre-orders in, so you
don't have to worry about it later,
go hunting down in stores, go pre-order your Wakanda
Forever legends wave tomorrow.
Well, you heard the man.
Jesse, Ryan, thank you guys so much for being here.
This has been an absolute blast.
And we've got a lot more in store, so keep
it locked here at Marvel Live.