We've been saying this for years, and now
it's official: Best YouTube Chrome
extension. You want to do exactly the
same thing on your channel? Let's do this!
Let's kick this video off with a
question to you: if you could put any
hashtag above the title of your videos
on YouTube what would it be? Let us know
in the comments below. The reason I ask
that is because it's been experimented
with a by channels on YouTube
right now. PewDiePie has been adding tags
to his videos, perhaps as a little bit of
a laugh. Tim Schmoyer has been adding
hashtags at to his family vlog content,
and our own senior evangelist Jeremy
Vest has been using the hashtag of an
upcoming conference for his video
content. Hello, my name is Rob, welcome
to vidIQ. If this is your first time
here, we are the Youtube Tool and channel
that aims to help you get more views and
save time with tips and tricks videos
just like the one you're watching now.
Today we're talking about this brand new
phenomenon from YouTube which literally
is hashtags on your video content. These
hashtags are a new official tool from YouTube.
Previously the blue wording above
the title would define a location.
People even tried to gamae that system by
creating fake locations such as at
number one on trending so it would trick
you into thinking this video was really
popular. Nice idea.
But these hashtags now
are an official source of categorizing
your content; here are some of the ground
rules. First of all, as far as we are
aware, there's no restrictions on
channel size but this feature is not
currently available on iOS. These
hashtags are clickable
therefore they are searchable on YouTube
which brings up a very crucial point now:
be first, be fast. There's likely to be a
land grab on these hashtags, that's why
we're using more views right now on all
of our videos, so hopefully we're going
to become the masters of that particular
hashtag. If you have a slogan or you want
to use your channel name as a hashtag
get on it right now. You have a limit of
three hashtags per video. You can
include them either in the title or the
video description. We found
if you include them in the video
description then it adds them above your
title. If you add the hashtags to your
title it doesn't add them to above your
title. So it stands to reason to have an
extra little bit of metadata floating
around on your content, to add the
hashtags to your description so it sits
there just nicely above your title and
save the title for really delivering
that strong message that gets people to
click on your videos. If you do add a
location to your video which you can
still do on Android but I don't think
you can do it on iOS or on desktop
anymore
that will overwrite any hashtags that
you try and add to your video, so just
bear that in mind. These hashtags have a
range of policies that must meet the
community guidelines on YouTube much
like all metadata on the platform. So
things like no spaces, no over usage of
hashtags, no harassment, no sexual content.
There is a support section on YouTube, I'll
leave a link in the description, check it
out for the full details on that. So
those are the facts behind YouTube
hashtags, but what about the opinions?
Here's what we think. First and foremost
this is something new from YouTube which
is always exciting for video creators
and look at the visual impact it has on
the user experience on Android devices,
at the moment currently not on iOS. It
stands there above the video title and
just below the video and it allows
people to do one-click searches for
particular search hashtag terms, how
powerful could that potentially be?
Whether video creators use it sensibly,
or manipulate it, or abuse it, that
remains to be seen. This can be a way to
keep viewers watching your content
whether you use your channel name as a
hashtag, a popular slogan you have, or you
have a series of videos, whether it be
Fortnite tips, beauty makeup challenge,
or the best Trump memes, you have that as your
hashtag and carry that on in a series of
videos, you can add to your session watch
time which is always a fantastic thing
for your channel health. Another thing to
consider is whether you see these
hashtags as valuable enough to add to
your legacy content. Are you going to go
through your entire back catalog of
videos, adding hashtags to your
descriptions? Fortunately with the vidIQ
bulk description campaign manager you
can do that relative
quickly. There's a link right now here.
Another thing to consider is your future
videos. You have the default description
option in the creator studio. Are you
going to add a set of three hash tags
that you're going to use for all of your
future videos, or perhaps customize them
depending on the content that you
produce? As a new tool of course many
things could happen that we're not aware
of right now. The most important thing is
you now know what they are, we want to
know how you intend to use them. As for
us... vidIQ for life. We love talking about
YouTube tools and secrets old and new.
Over here we've got a video all about
the community tab, everything you need to
know. And down here an interesting little
hack we found that affects watch time by
playback speed. Enjoy the rest of your
video making day and we'll see you on
either of those videos right now.