hey guys welcome to my printful for
beginners tutorial video so printful is
my print on demand production partner of
choice what that means is when i sell
print on demand products online on
marketplaces like amazon and etsy
whenever an order comes through
printful's software uses automation to
detect the order they then create the
product that the customer purchased and
ship it out to them in the meantime i
could be on vacation for all i care i
don't need to be there to be a part of
that process it is completely automated
and of course what this allows us to do
is focus on well scaling our business we
can focus on marketing we can focus on
launching new products so in a nutshell
i'm going to show you everything you
need to know to be a successful printful
user in this video so let's get started
make sure to take advantage of my free
weekly print on demand giveaway two
winners will be randomly selected and
announced this sunday
also in the description i've got an
eight day print on demand mini course
all i need is your email address i'll
send you one lesson a day and it'll help
you get started with the printful etsy
integration step by step
last but not least i've got a print on
demand facebook group that i would love
to have you in if you're on facebook you
can find a link to that in the
description
all right so this begins the printful
for beginners tutorial to start i'm just
going to give you a high level overview
of what printful is at least my
understanding i do not work for printful
but i've been using them since i believe
like 2017 2018 so
quite a while now i'm going to speak to
my experience as a printful user and try
to explain how it works so from our
perspective you and i the sellers the
users
when we use printful it's really a
website and it's software that
integrates with our ecommerce stores
whether it's on shopify i love amazon
and etsy specifically i'm also on ebay
and i've tried other integrations as
well they have a lot of integrations
we'll talk about them in a second but
the software integrates with these
stores and again allows the automated
fulfillment of orders what do i mean by
that well if someone wants to buy a
print-on-demand t-shirt from me i can
either go buy all the equipment required
to create that shirt meaning i need to
have the blank t-shirts like this one
i'm wearing here and i need a machine
that can press the design onto that
shirt and
yeah that's going to require probably
some employees a big warehouse a lot of
money and instead why don't we farm that
work out to a company that specializes
in doing just that
like printful who also just so happens
to have a global distribution network
that is growing rapidly yes and by the
way i'm just going to jump the gun and
say guys you can actually join printful
for free i know you probably thought
there's going to be a pay uh a price
nope it is completely free the link is
in the description if you would like to
sign up right now and i'll walk you
through the signup process in a second
but you can actually have an
international business selling print on
demand products virtually right away i
mean it takes minutes to get started now
you might be wondering like what are the
costs associated with printful well like
i just said it is completely free to
open an account and from there you only
pay printful
after you have locked in an order and
again that is so that they can begin
production
and create that product that you sold
ship it out to your customer by the way
when they ship it out their software
will also add the tracking information
and mark the order as sold so if you
sold it in etsy well etsy will know hey
this product has been fulfilled so mark
that order is complete it'll notify the
customer
and again we just sit back and relax
right it's all taken care of for us uh
beyond that though you can find the
product costs on printful's website
anytime you're looking at a product in
their catalog you will notice the price
underneath the um the product image
there in the title
one thing to note
they only make money when we do so they
create incentives for us to be
successful and i mean they're honestly
very invested in our success if you ever
go browse the resources on printful's
website they've got a ton of like online
courses for instance that will help you
market your business i mean they've got
more than just that but i thought that
was a really particularly useful one
because it helps customers find your
products but
as you sell more you can earn discounts
so they actually reward you for being
successful with discounts and when you
earn those discounts they will instead
of seeing the pricing that you see in
the screenshot behind me you'll see like
in red letters a lower price showing you
that hey you've you know been working
hard and you've earned a better price
that'll increase your profits
so i mentioned you can sign up for an
account for free and that it only takes
minutes well i'm a man of my word the
registration process i mean if you don't
believe me
try it out use the link in the
description to get started right now all
you have to do to sign up is provide a
name an email and a password now there
is a little bit more to it than that
once you actually get started you're
gonna need to integrate your store um i
will recommend also adding a payment
method using printful wallet and i'll
talk more about those uh in a second
so with the integrations and i think
i've done a pretty good job explaining
why this is important uh actually you
know it's funny i used to work as a web
developer so this would have been right
up my wheelhouse of creating the behind
the scenes kind of code integrations so
that printful can you know automate the
detection of orders uh that's really the
big one right if we sell a t-shirt on
etsy while we're asleep well guess what
we don't need to be at our computer
printful will detect it and all this can
take place literally while we're
sleeping if we sleep eight hours
theoretically uh you could
have the order take place on etsy
printful detects the order and printful
can fulfill the order and ship it out
before you wake up i mean i've certainly
seen times where in a matter of hours
printful has fulfilled the order same
day and sent it out so it could happen
all while you're asleep guys
uh etsy is a really popular integration
at least in my book and actually what
really makes printful special to me like
if we were just talking on the street
and you said hey like what makes
printful really special uh you know what
two things really come to mind that i
know they do incredibly well the first
one is that they have that amazon
integration
very few companies have the amazon
seller central integration so that is an
objective truth that that is just
something that makes them stand out
above their competition uh 99 of their
competition at least and that's a really
special one because guys if you haven't
heard amazon is the number one
e-commerce marketplace in the world so
if you want to make some sales i have
some very simple advice uh follow the
customers don't wait for them to find
you why don't you go where they are and
what i like to say carve out some online
real estate what i mean by that is list
your products for sale where you already
know the customers are congregating
printful's got the amazon integration
that is highly recommended from me to
you as an online seller as you open your
business
the other thing i want to say printful
does really well is their user interface
is very intuitive it's clean it's fast i
used i worked as a senior web developer
and that is something that i really um
appreciate it doesn't come easy you know
what i mean and there was a good
designer probably involved as well and
then developers built it out so i love
that
nobody's paying me to say that by the
way it's just how i feel
all right next section we're going to
talk about products and i know this is a
big one that you guys are interested in
so they have a massive product catalog
you can find hundreds of products in
their catalog and they are constantly
expanding it so i invite you to check it
out by the way everything i'm
referencing as we scroll through this i
will put links directly to like each
section in the description so i'll put a
link that says like product catalog and
then give you a link so you can go
directly to it and check it out um you
may need i'm not sure some of the links
you may need to sign up others like i
think you can browse the catalog without
signing up but i just want to let you
know in the description i'll link to
everything
so now i'm going to walk you through how
to add a product
using the design maker and their
built-in design tools
so i have the product catalog here
behind me and i'm thinking that we
should create a hat because well that's
just one of those kind of niche products
that i love selling and i'll show you
how easy it is to design an embroidered
hat it is much easier than you probably
think so the uh best-selling hat that
you know in my experience is probably
the yupong uh what is it called the 6245
cm dad cap
so we'll go ahead and work with that
today uh but by the way there's a
massive catalog of hats like these are
just the options for dad hats all right
and you can see there's what 15 of them
16 of them so yeah you are not short on
options
now you have a lot of color selections
to choose from for me the black is
probably the best seller but also the
green camo is also very popular
as far as design goes well you can also
upload your own designs they have a clip
art library by the way that makes your
life really easy so if we wanted to put
like this orca on the hat we can
actually do that and then notice
that when we drag and drop it it
automatically resizes it for us i
believe actually no it doesn't make it
perfect but we can play around you can
make it big you can make it small you
can add multiple pieces of clip art you
can change the thread color by the way
so
in this case i don't think black looks
as good as the white probably does so we
can go ahead and do that and just use
the built-in clip art options as well
or you know we can go back and
um maybe delete the clip art just i just
want to show you guys that was there uh
we could say something like i don't know
free the whales
right like we just had the whale so
let's put free the whales all right and
just like that we have added text
and this will be embroidered on so maybe
we can add like a white hat black
embroidery uh whatever we want to do
guys the cool thing is they have
different pricing for embroidery
and it's a one-time fee when you sell
embroidery or like if you pay for
printful pro by the way they waive the
embroidery fee but if you upload a
custom design it's like six dollars and
fifty cents one time fee for an
embroidered design to be digitized if
you use the text tool uh i believe it
should be discounted uh last i checked
it was like three dollars and fifty
cents i believe so um yeah so you can
save money on embroidery just by doing
that guys and then you can go ahead and
click continue and go ahead and create
well in this case i was using a sample
order just for the sake of this video
but if you're pushing that to a store
well the next step would be to create
your title your description and after
that you would go on to the pricing
next i'm going to throw it over to
michael from printful to explain the
advanced subscription features hi there
this is michael from printful as we just
learned you'll be able to create some
amazing designs with the design makers
free features but if you're looking to
make the most of your experience with
our tools you'll want to try out our
advanced subscription features by
subscribing you'll gain access to two
exclusive design tools the background
removal tool and the custom mock-up
maker like the name suggests the
background removal tool removes the
background of any image giving you more
flexibility while designing your
products the custom mac maker lets you
create one-of-a-kind professional
looking mock-ups with pre-made backdrops
and props for you to play around with
you'll also get access to several
marketing tools like the promo maker or
etsy keyword scout the promo maker lets
you easily create ads and posts for
social media
the etsy keyword scout finds the best
keywords to promote your store and
products
now before you publish a product to your
stores
you get to configure the price settings
as well
before you get to that final step of
publishing a product you can also
actually just go and basically play
around with a pricing calculator that
printful's got built into their website
that's what you see behind me here along
with some of their most popular products
actually the three most popular products
that i sell through printful are right
there listed at the top t-shirts hats
and hoodies uh for me probably not in
that order i'd probably sell more hats
than t-shirts at least on amazon because
uh well on amazon there's other ways to
list t-shirts that can be prime eligible
so that's a whole nother story for a
different day look into amazon merch but
printful's great for selling
complimentary products that you may have
listed your merch by amazon t-shirt
designs on like hats hoodies wall art if
your art is really good and coffee mugs
it's always a good idea to order product
samples as well just because
how we see it mocked up on a screen in
these digital renderings
that's not real life that's just a a
computer you know generated image or cgi
uh mockup and it doesn't always play out
that way so order samples printful
actually gives you the ability to order
samples at a discount i believe they
offer 20 off
and free shipping so there's no excuse
not to order product samples before you
start listing them for sale to your
customers
all right let's talk shipping
now you can configure shipping inside of
printful uh you need to actually select
your store first like i'll try to deep
link you to this page where you can
configure printful ship shipping for
your printful store but um you may need
to like select the there is a little
drop down at the top of the page that
lets you select your stores so if you
only have one store well just select
that one anyways you can configure what
shipping options to include uh the flat
rates for domestic and international are
there by default you can't turn those
off but then you can also choose whether
or not to offer express and overnight
so you can also configure that based on
usa and canada and then europe as well
you can also view all of the printful
shipping rates
and that is on a separate page that i
will link you to but you basically
select the product type and then very
straightforward right they tell you well
if you're fulfilling out of
the united states uh the shipping time
estimate is 6 to 14 days and for
shipping one product like one t-shirt in
this case it's gonna cost you 3.99 each
additional shirt is gonna cost you two
dollars now this is what printful is
charging us for shipping okay us the
sellers
just so we know like i want to make this
distinction
we have the ability to charge our
customers
free shipping like we can give shipping
away for free if we want to right
because the customer has no clue that
printful's fulfilling our orders or what
printful's charging us to ship the
orders right so the customer has no clue
so if we want to offer free shipping to
the customer we can still do that we
just need to price it in when we
determine how much to charge for our
products uh alternatively we could
charge our customer five dollars for
shipping and then printful's only only
gonna charge us 3.99 for a t-shirt so we
just pocketed an extra uh dollar in one
cent i
i used to do videos on that because i
was making a killing back in the day um
getting away with that honestly like i
would charge more for shipping and then
just keep the difference next up we're
going to talk about payment and this is
a really important section to pay
attention to because well we're in it to
make money and you know as a beginner it
can be easy to get lost and kind of not
realize what our margins are so
understanding how all this works is
going to be important
to start i wanted to highly recommend
utilizing the printful wallet
what printful wallet does
is essentially reduce the number of
times they will charge your credit card
on file because remember guys before
they will start fulfillment of an order
they need to make sure they get paid so
if we sell a t-shirt for 20 bucks on
amazon and printful requires us to pay
them nine dollars to fulfill the t-shirt
well we have to to have a payment method
on file for them to get their nine
dollars uh i used to have problems with
you know once i started making regular
orders my credit card company would
email me or call me and say hey are
these transactions legit you're getting
billed too many times it's a good
problem to have so with printful wallet
you can actually have it set up so that
printful will bill you in increments of
higher dollar amounts so i currently let
them bill me in increments of a hundred
dollars and if i go through a season
where i'm making a lot of regular sales
i may increase that to even a higher
number all right and this has a lot of
benefits hopefully you know you
understand them and that will just
reduce the likelihood of any issues
popping up with credit card companies
because you do want them to
start fulfillment of orders as soon as
they detect the orders so you can get
them out to your customers as quick as
possible
next i'm going to throw it over to
michael again to talk about what happens
after an order let's say you get an
order what happens next we see some of
our customers having the misconception
that the money for order fulfillment
will be built directly from their
customer via your store however that's
not the case since the payment system on
printful and the payment system on your
store are not connected so receiving
payments from your customer is only half
the job for your orders to be fulfilled
you'll need to set up everything on
printful side for that second payment
the order fulfillment transaction each
time an order goes through the payment
system you've linked to your printful
account is billed and money's deposited
to your printful wallet then we withdraw
the cost of fulfillment from there it's
an automatic process but you'll be able
to see all the transactions if you look
at your payment history on printful if
you want to learn more about how to set
up your billing method take a look at
our tutorial after that we fulfill pack
and ship the order under your store's
name printful is a white label company
our name doesn't show up on any part of
the process you can use all the branding
tools we offer to create a truly unique
brand experience even as your customers
are tracking and unboxing their orders
with our customization features you can
add your logo on the product the packing
slip as well as use personalized
packaging you can learn more about
customized branding here you'll find a
link in the description thanks again
michael and thank you for watching my
printful for beginners video i really
hope this gave you the confidence to get
started with your print on demand
business using printful to fulfill your
orders and again getting started is
completely free just use the link in the
description
also down there in the description guys
as i sign off i wanted to mention that i
have a full print on demand course
walking you through step by step my
recommended way of carving out online
real estate on places like etsy and
amazon and ebay and many additional
platforms so that you can make the most
out of your print on demand business and
get closer to your financial goals so
you can find out more in the description
guys thank you so much for watching
please hit that like and subscribe
button if you're not already and i'll
see you tomorrow with a new video
you