Google will tell you that there are tons of different categories of internet marketing
but the truth is everything you publish online falls into one of 2 groups.
So, what are the different types of internet marketing?
Any guesses? We're talking about those 2 categories in today's video and I'm also
going to tell you about my favorite category the type of internet marketing that i rely on
to fuel my business to multi-7 figures and we're not just creating content for the
sake of content here. I wanna show you exactly how to turn your content into an evergreen lead
generation machine later on in today's video so let's jump in. There are 2 ways that you can
categorize your internet marketing. Basically, paid versus organic. So, paid advertising are things like
Facebook ads, Google ads, affiliate sales, things that you are paying for a result. So, Facebook ads,
you know, you're paying for different kinds of like lead generation ads or conversion ads or even just
outreach and engagement ads so that you can show up in front of your targeted audience. Now, this
can be a fast way to reach very specifically who you want to reach because you can actually put in
the settings the exact demographic that you want to reach. You can say women between this age who
live in this zip code and have these interests so then you can show up exactly to the people that
you want to. You can also participate in something like affiliate sales where you utilize someone who
has an audience similar to the audience that you are trying to reach. So, maybe you go to someone
and you offer them hey, for every sale that you make, I'll give you a percentage or something like
you just sponsor them and say I'll pay you this much to be able to promote this to your audience.
That is paid advertising where you can be more targeted and specific to who you're reaching
but it's going to require an investment. There's pros and cons to this, there's good things, there's
bad things it can work really well or it can also flop. Typically, you just have to keep
monitoring and tweaking and optimizing for the best conversion. Now, the 2nd category is organic
advertising. Paid obviously meaning you're paying for it, organic, meaning it's free. People tend to
think that paid ads are their entire marketing strategy but that's not all there is to marketing.
Organic marketing offers so many different types of opportunities that you shouldn't neglect.
It's free so it might be slower at the beginning but it can have more longevity. So for example this
YouTube channel, this content that I'm creating is organic. We're not putting any ad spend behind it
however people can find it through the search engine. I have videos that I made in 2016
that people can be searching through Google or YouTube and those videos come up organically, the
value I provide for them can lead them towards signing up for something in my email list or
signing up for a course that I might have and then can ascend them to becoming a higher ticket
customer. So, your social media content, email marketing, those are all things that are organic
and can still have a really big bang for less buck and it's really great to have a balance of both. We
use both organic and paid because we don't want to rely on just one. We don't want to put all of our
eggs in one basket. You know, things can happen like for example, I have a client or even for myself,
Facebook ads can get disabled. Maybe they say we don't like that copy and sometimes they
don't even tell you why and if your Facebook ad account gets shut down and that's what you're
completely relying on to generate leads and generate revenue, then what? You're gonna have
to shut your business down? I would recommend having these different strategies and different
sources to generate leads and revenue. So, I want to know from you. Are you more focused on paid or
organic marketing right now? Let me know in the comments. I've grown my business to multi-7
figures and when people ask me what marketing strategy do I rely on most to fuel my business,
my answer is organic content marketing. Yes, we still use Facebook ads and paid strategies and
affiliates but we also want to make sure that the content marketing that we're including
is generating leads for us without us having to spend money on it so that we have outreach, that we
have people finding us just from search engines or from other social media platforms. So for yourself,
consider your content marketing to include social media, YouTube videos, emails, podcasts basically
everything that you publish online and I love content marketing because it's free and can often
be low effort. It can be a higher effort too when you want to have more produced, published videos
but all it takes is really you and your iPhone and also because most of all, it can be evergreen you
can create a YouTube video and generate leads for life even though you only created it once. I have
videos on my YouTube channel from 2016 when I just first started my channel that are still bringing
me organic leads and sales every single day. If I were to go on vacation or if I were to shut down
all my paid ads, I would still have business coming in even if I was off, even if I was sleeping, even
if someone was on vacation because we have these systems set up for us to bring us leads and sales.
Now before we move on to how to turn your content into evergreen lead generation, I want to know have
you subscribed to this channel yet? If you want more content strategy and business acceleration
tips delivered to you 5 times a week, these free trainings, hit that red subscribe button
to be notified every time I upload a new video. I think every business needs 2 things. They need a
content machine and a cashflow system and your content machine is your content turning into an
evergreen lead generation machine. This isn't like Facebook lives or Instagram stories that disappear
after a certain amount of time or that you have to put ad spend into for them to keep showing
up, that's what I call renting attention instead of owning attention. When you can own attention, I have
a content machine that turns into an evergreen lead generation machine, this is your YouTube
videos that people can be finding organically for days months and years to come. My VIP Code strategy,
this stands for video impact profit, allows my clients to spend just 1 day a month on their
video marketing strategy to generate leads for life. So, this includes optimizing in advance, you
know, coming up with your titles, what are the video titles that people are searching for that you can
make videos on and then we batch script our videos. We just outline our videos by coming up with 3
points each, then we also batch film so when I'm filming right now, even my filming day today,
I am filming 20 episodes in one day, that's a lot. We've built up to that, you can start with
just 1 video a week. So, if you could film like even 4 or 5 videos in a day, let's say it
takes you 15 to 20 minutes, you could have that done in a couple hours and have your videos set
to go. I think that's pretty worth it especially knowing that they could be generating you leads
for years to come. Then we also batch edit them so whether you're editing them yourself or you have
an editor do it, if you can kind of get in the same zone and be doing them one after another,
just like anything like when you exercise, you warm up, when you sing or perform, you're warmed
up so you can move through it faster and be in flow and get things done efficiently. Now you
can grow your business even with a small channel. One of my clients, Chris Abott from Church Growth
Agency, he started his channel with us and 3 weeks after launching his YouTube channel, he made
11,000 dollars just from people finding his videos completely organically,
following the link in his description and then signing up for his paid programs. So, guys by using
this strategy, you're letting your marketing work for you instead of the other way around. I often
find that people when they feel like they have to chase after their content, they have to keep
up with it, it's like pushing the boulder uphill of I gotta stay on top of this. But when you can
make those efficient choices and spend only 1 day a month on your video marketing to,
you know, batch everything out and then release it, these videos can be bringing you compounding
returns. Again, owning attention instead of renting attention. The other thing you can do with your
YouTube channel, of course, you can have the links in the description of your videos to be able to
ascend people into your paid offers but you can also do collaborations with other people, you
can have other YouTubers or content creators that you can promote with, maybe you share each other's
audience, you do a video on each other's channel. Maybe you do some sort of an affiliate thing where
you can either sponsor another creator to promote your product or service or give them a percentage
of the sales. I know that for myself I can do that by collaborating with other people or sometimes I
will be an affiliate for them. I'm an affiliate for ClickFunnels one of my favorite softwares
that maybe I'll make videos about how to use the software, maybe some different functionalities or
how I've used ClickFunnels to grow a 7-figure business or how I've used ClickFunnels to make a
million dollars in my business and then I'll say hey, click the link in the description for a 14 day
free trial to the software. So, those are things that you could also be doing in your marketing
to promote your products by having someone else do that for you or promote other products where
you then get a cut of the commission or the sales. The biggest thing that I want you to create though
is both your paid and your organic strategies. My whole goal for you is for you to be able to
grow your business the fastest, get on that fastest path of cash and be able to sell a
high ticket from it. So, if you're ready to take your content marketing to the next level with a
one day a month strategy that drives leads for life, click the link below and join me for my
next free training. I'm gonna be sharing with you the exact strategies that my 6, 7 and 8
figure clients. Yes, clients that are making 10 million dollars a year using this exact strategy
that they use to maximize their cashflow through online content and you could be next.