How to use Pinterest effectively for business.
Hello! I'm Lucy Griffiths and I'm gonna share how I use Pinterest effectively
for business and I have grown my website traffic in the thousands for free
organically just using Pinterest. I get about 1.5 million views of my pins every
single month and I'm gonna show you how I do this for my business.
Hello! So, we're looking at Pinterest for business and it might be that you use Pinterest as a
hobby, but you're not really investing the time and resources into doing it for
your business. I'm gonna show you how. You can do this very easily and you know
what, the great thing about Pinterest is its evergreen. I have pins that I made
two or three years ago that are still generating traffic now. In fact I have
one pin that generates me about 16,000 views every single month and I made it
two years ago. One pin. So, the amount of traffic that you can get to your website
for free is incredible. So, let's dive in. Hello. So we're on my Pinterest site and
the key thing that you need to think about is turning your your your pages
and your pins into business content, and when I first started out a lot of my
boards were all very much related to kind of my interest in my hobbies
whether that was jewelry making or house renovation. So I had to really change
this and upscale this so I would definitely look at that but you also
need to make sure that you have a business account, so you click on the
three dots here and you can go to settings and you'll see here's my profile, so
make sure you have a good photo, your name and your business name, you know so
you can have Pinterest forward slash. It needs to reflect who you are so your
name and then maybe your name doesn't cut is you know doesn't come up, isn't
available so then also make sure that you add in some keywords about you, add
in a profile and so that you can then you know, make sure that looks really
professional. Then then also have your you know
account details and as you can see here, stop using business features. So for you
guys it would say convert to business account, so click on the convert to
business account so that you have that sorted and that you're found that way. Also
claim your website. So, here's my website and it's clear claimed so when you do
that, you can you can start sharing it a lot more and the more that you claim
your pins then it they'll they'll show up much more easily and actually now
they've just added some extra things so I need to claim my youtube channel for
example. So you want to be doing that and also claiming you know, your if you have
an Etsy shop and your Instagram as well. So do all of those things, so from an SEO
point of view you will show up in more places. So we'll just go back to the main
the main focus here and so when you look down each of the boards, so my boards are
really reflective of my branding and my business. So choose boards that are kind
of niche topics that are reflective of your business and your branding so that
and they're all you know very much that they look they look part of my branding
and part of who I am and so you know that or when you go and you check out
someone you think, "oh they look it looks really organized and I'd like to I'd
like to join these boards." These boards below are other people's, so I've kind of
pushed those down to the bottom so that I make sure that I have the boards
that are most relevant to me on top. So if someone comes look at them they'll think oh
yes, and then then also your pins and I'll
show a separate video all about how to create a pin because that also really
matters. And so you want to make sure ,so for example this pin here is a really
old pin of mine, but it's really popular and forever being shared and I keep it
it's from three years ago and it keeps popping up and that's the benefits of of
actually having pins and having this content that can really go viral. You
know this pin turned to 255 views or whatever that I added the other day, so you never quite
know what is gonna show up and how is gonna work best. So you know this as
sometimes some of my pins have like 16,000 views and over 200, 300 pins. So
all of those all of those options for you are really amazing because it's free
and it's evergreen so you want to make sure that your pins really stand out and
are really you know good content that have a good call to action that people
want to to find out more. So, as you can see this one 1.4 k views and you think wow!
You know that's a lot of people that are looking at that pin and wanting to know
more, so you know all of those strategies can really help you and don't forget
this is all for free. This is all organic and it's a great way to grow your
business. I have really grown my email list simply from using Pinterest and I
would definitely recommend it as you know a good alternative to Facebook Ads.
If you can't afford Facebook Ads, check out Pinterest because actually it's a
great alternative to to build and grow your business. If you like this video, I
would love you to subscribe. I share lots of tips and strategies to help you build
and grow your profitable online business. Thank you so much for watching.
Bye bye bye.