In this video we're going to look at the top 100 best-selling Merch by Amazon t-shirts
and we're going to look at the data, the design data, and hopefully help you
learn what sells best on Merch by Amazon and use that data to help you get some sales. Let's go!
Thanks for joining me on this video. My name is Juna with Detour Shirts. In this video we're going
to look at the top 100 best-selling t-shirts on amazon with Merch by Amazon. So the idea for this
video came while I was looking at Pretty Merch pro plus. They have the top shirts by default. You can
see all those designs, the best-selling t-shirts and I thought I bet there's something we can learn
by looking at the top 100. So that's what I did. I took the top 100. I didn't do parodies. I didn't
do anything like Disney or Marvel or anything like that. So these are all safe ones that anyone could
have done. We're going to look at the data. Just the design data. So things like what's the best
color to use, or what kind of topics sell best and things like that. So you're going to want to stay
till the end to see all that data. We're going to look at it as a percentage of 100 and that's why I
picked 100 because it's easy to make a percentage. I think this data is really good, just to give you
an overall feel of what kind of things sell best on amazon, so you can kind of guide your
design towards that way. I think especially for brand new sellers on amazon, that don't know what
to do for amazon, this can be a great guide to get out of tier 10. So stay to the end I'm
going to lay it all out. Let's go look at the top 100 designs, Merch by Amazon designs right now.
So I made this presentation from the data from the top 100 best-selling merch by amazon shirts and
again i took this data using pretty merch pro plus you could probably use productor or whatever
you want to do your same kind of test on it but we're going to look at all 100 so here's all 100
i can remove myself here so you can see 100 designs on amazon so we're gonna take a look
at this and ask some questions and get some data from it so the first question we're gonna ask and
it's pretty obvious by looking at this is color so what's the best selling color on a t-shirt
at least for these top 100 so let's take a look so 88 of the top 100 are on black t-shirts so if you
want to give yourself the best chance of selling uh on merch by amazon or with merch by amazon
put your design or make your design on a black t-shirt you can see a lot of black t-shirts up
there that sell really well that doesn't mean that white t-shirts don't sell because there are some
white t-shirts out there that are selling on merch by amazon but by far the far majority are black so
just to give yourself the best chance the next thing we want to talk about is graphic or text
only a lot of people ask this question should i be just doing graphics or should i just be doing
text only or should i just be doing a combination of both well those that just have text are 18 so
they do sell but it's a very low percentage of the top 100 right these are some of them right
here you can see real easy to do if you don't have a design background you could get a bestseller
by just doing text if you're an artist and don't know what words to use for your design you can see
18 are just graphics from the top 100 so you can just put a graphic no words whatsoever they have
to be a graphic that's uh people want to buy of course but still just graphics and no words
but the far majority is tex plus graphics 64 of the top 100 have a combination of both text and
graphics so use that to your advantage think of a graphic and a text that goes with it when you're
designing t-shirts for merch by amazon i would say when you're designing any t-shirt that's probably
the best combo there is so 64 the next thing that people like to ask is should i go after trends or
should i go after evergreen designs trend designs are things like holidays and things that only pop
up maybe once a year or not even or just pop up in the news and then i die down and evergreens
sell all year long so holiday or trent i kind of bunched them together you see 37 of them were
either a holiday or trend and they were in the top like very top of them you can see right here
as you get lower into the top 100 they kind of fizzle out and that's because these are the things
that are hot on people's minds right now but the only problem with having a holiday or trend is
if i check this list in a month my guess is all of these that are holiday trends and things will
not be in the top 100 right so they're great for really quick sales and you probably will you know
not get the sales later on in the year the next thing is evergreens you can see the far
majority of the top 163 of them are evergreen so all of these will be selling throughout the
year things like anime and fishing and gaming and things like that hobbies funny things and
things like that so you can take a look at these get some ideas on what things are evergreen now
don't copy these designs but just know that evergreen designs are a majority of the top 100
and they can sell throughout the year so t-shirts like this will definitely be on the top 100 list a
lot longer than some of the other ones the trends in the holidays so the next graphic thing i wanted
to talk about is the layout how do you lay things out for t-shirt design and if you look at this
they're all 80 of them are in a tall rectangle let's just take a look at this i talk about this
all the time it's like a tall rectangle very few of them are just on the t-shirt like horizontally
but you can see all of these right here are just trying to fill that tall rectangle space
eighty percent of them so if you're trying to design a t-shirt make sure to fill the space
that gives you a better chance of getting a sale so the next thing is what about the words
what about the actual layout of the words so these words are stacked and what i mean is they just go
first line second line third line however many lines it is you can see right here
um this one you know one two three just real easy without anything kind of moving it to the
side or anything you can see you got text graphic text text text text text text fix so one way to
show you that real simple is i did this right here so these are the kinds of layouts that are
selling well on merch by amazon you got a line of text a line of text and a graphic or line of text
line of text graphic line of text so these are all kind of the same things you see that they're words
stacked with graphics it's just really easy layout right you're not kind of moving things here and
moving things there some of them do that but the far majority are just really laid out very simply
sometimes you have an arc here and then have a you know maybe a vintage sunset or some kind of
graphic here but most of them are just laid out like zero these are all examples of how the words
are stacked regardless of what the words say this is the design of it right you can have words words
words words words graphic and smaller words and so on so uh use this to your advantage design your
t-shirts like this it'll give you a lot better chance of getting a sale on merch by amazon
the next thing is color now we talked about color of t-shirt black t-shirts do really well but what
about the color inside of the t-shirt of course if you're going to do black you're going to use white
on there because of the contrast i checked for one color t-shirts only 24 of the t-shirts have just
one color so that's a minority 76 percent have more than one colors most of them have at least
two colors or more so let's just i'll show you kind of the progression here when i checked for
one to two colors only 39 had one or two colors that's still in the minority one to three colors
now we're we're shifting over so i would say you use somewhere between three and five colors if
you can on a t-shirt again colors are going to be tricky so be very careful with colors you can see
a lot of these are just using two or three colors in this example and they still look really good so
um as long as you put at least one more color into it have two or three colors in there i think
you'll do really well it's really hard to put lots of color in there but a lot of them do like
with the vintage sunset and things like that but just a little pop of color does a lot to make your
design stand out so when designing your t-shirts make sure to add at least two colors white if
you're on a black t-shirt of course and then add another pop-up color you can see here with red or
yellow or things like that are doing really well here this is a really broad topic i notice that
funny t-shirts all of these are funny t-shirts and they incorporate 73 of the top 100 so 73
of the top 100 are funny t-shirts i would say when you're designing a t-shirt for merch by amazon try
and do something funny that people would laugh at or find humorous so you can see here um not
all of these are jokes but these are kind of funny with a dinosaur right it's kind of funny or have
the word y'all or things like that i have plans in my garage they're kind of funny so not all of them
have to be jokes they can be puns they can just be funny with the the way they look and things
like that but funny sells on merch by amazon now i try to look for another topic but they're
all over the place and this is the next biggest topic that i could find is animals and that's only
26 so that's not a majority of the shirts but you can see some of the top animals that are selling
are dinosaurs cats we got unicorns and dragons and things like that so if you're wanting to design
for animals those are some of the top animals axolotl is another one right here that i missed so
a lot of fun animal t-shirts do well but they're not in the majority so you don't have to do
animal t-shirts but they do do well on merch by amazon so let's look at the takeaways from all
of this i'm gonna have to i'm gonna put them all together for you so if you're looking at
the 100 best-selling merch by amazon t-shirts to get an idea of what kind of sells on merch
by amazon or on amazon i would say design on a black t-shirt we saw 88 of the top 100 were on
black text and graphics again put those together figure out how you're going to put them together
uh 64 of them were text plus graphics evergreen designs were 63 percent of them so make sure
especially if you want to sell month after month after month evergreen designs will help
you do that so they have this longevity of making some sales so i would go after evergreen designs
we saw that trends and holiday designs make sales too but they will fade away so if you want the
quick sale and things like that you could do the trend but just know that they won't last as long
as the evergreen designs tall rectangle designs account for 80 so fill up that space in your shirt
that tall rectangle space that we got it doesn't have to be all the way to the edge to edge but you
can see that most of them had that shape that tall rectangle shape and then words stacked on each
other so just very simple design you don't have to be you don't have to get too complicated with it
a sentence here a sentence here a graphic and a sentence and things like that look at those
designs that i showed you hopefully you took a snapshot or you can rewind and see how to lay
out some of those things and with color make sure to use at least one color so of course if you're
going to do on black t-shirt you're going to do some white text and then maybe add some pops of
color red and yellow and things like that and then funny designs take up 73 of the top 100
so if you're gonna do some t-shirts for merch by amazon think of some funny things maybe some puns
some word play um some funny graphics and things like that those do really well on merch by amazon
my hope is that this data will help you create a better design for merch by amazon and hopefully
get more sales so that is it for this video thanks so much for watching if this video is
really helpful for you make sure to give it a thumbs up and if you're not subscribed to this
channel already make sure to hit that subscribe button right there and before i leave i wanted
to ask a question of the day and the question of the day is this what other print on demand site
would you like me to do a top 100 for leave that in the comments below if you sell on t public or
you sell on spreadshirt or designed by humans or threadless let me know in the comments i can
check the data for that so you know what's selling the best there as well to help you get some sales
just kind of get to know the audience for that print-on-demand shop i think it's really helpful
thanks again for watching this video and if you want to see more videos like this
to help you with your print on demand journey make sure to click on these videos right here
and as always guys keep creating and keep learning i'll see you on the next one bye