- Multiple Youtube channels.
Is it a good idea, is it a bad idea?
Well, sometimes it's extremely smart
to do multiple channels.
Other times, not so much.
We're gonna get to the bottom of it,
and we start right now.
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What is going on?
My name is Nick from TuberTools.com
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First, if you're a regular viewer,
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down in the comments below.
Okay, I get this question all the time
in my comments sections, livestreams,
on Twitter, Instagram DMs, emails.
Have I made it obvious yet how often this question comes up?
Don't worry, you're not alone.
Anyway, let's get to the bottom of it,
starting with the reasons that you should have
multiple channels here on Youtube.
If you make mixed content.
For example, let's say that you have a channel where
on Monday you upload games
and then on Tuesday you upload a vlog.
Okay so, while sitting here in the cab,
I just had a phone notification come in
that one of my videos just reached the 10,000 view mark,
which is pretty cool, first time for me.
Right there.
Youtube Channel Ideas, 10,033 views.
Pretty cool, first time for me.
And then on Wednesday you just got a new phone
so you're gonna go ahead and upload a tech video
or an unboxing video of that.
And then on the weekend
let's say that you do something about
what you do with your meal prep.
Since Youtube shows content to people
based on what it is that they're interested in,
it's a really good idea in that particular case
to have multiple channels because let's say
that people really dig your vlog content.
So now we are going to go down
to the town right down the street here
and we are basically going to have everybody
vlog and record videos and stuff like that.
You guys ready to go?
- [Group] Yeah.
- [Teens] And we're starting right now.
- Yo.
- Well, when you publish all of your other content,
they don't respond to it.
It lands on their home page,
they get the email notification,
it shows up on other recommendation features on Youtube,
and they just don't click on it?
Well, what's happening is
you're actually hurting the click through on those videos,
which is basically telling Youtube,
"Hey, even the people that are subscribed to this channel
"aren't digging this."
Of course, you can come out of that on the backend.
Let's say that you get
a really high click-through rate in your thumbnails
or you have very high audience retention,
then of course Youtube is gonna say,
"People in general are responding to this
"so we're gonna try to find the right audience for it."
But then you end up in that same loop
where you have all of these people
flooding in for your vlogs but then it's like,
"Well, we don't even care
"about this other content on their channel.
"I really like their vlog
"but I don't care about this other stuff,
"so because of that, I'm actually not even gonna subscribe."
The same exact same thing happens when, let's say,
they come in for your gaming videos.
They're all like, "Oh, this person's an awesome gamer."
But they end up going to your channel page
to see what other games you play
and see what other stuff game-related that you're into,
and they're like, "Oh, wait a minute,
"I can't even find the games on this channel page,
"what's going on?"
No subscriber for you 'cause they can't figure it out.
It can also hurt you in terms of other monetization options.
So let's say that you decide to not only rely on AdSense,
which is a really smart idea, by the way,
and you start seeking sponsorship opportunities.
Well, in that particular case,
if you are not making a specific type of content
for a specific audience,
then it can be a little bit more difficult
to find yourself an alignment with a specific brand
that would be a great fit for your audience.
Again, possible, but it becomes more difficult
because you're making a bunch of different types of content
and you don't really know who you're making that content for
because you're just putting out a bunch of stuff
and hoping that people will like it.
Now, let's say that you have a main channel,
and you're focused on that channel
and you're putting out content on a regular basis.
Everything's going great, you're getting momentum,
people are loving it, they're like, "Yeah."
But you've been making that type of content for a while,
and because of that you don't have to try very hard
to put that type of content together
and you're not really challenged anymore,
so you need a creative outlet.
Well, a creative outlet is a fantastic reason
to have another channel,
where you can still have your core focused content
and then you have another channel
that is more of an expression channel where it's like,
"Hey, I'm just gonna put up whatever it is that I want here.
"This one's gonna be a variety channel.
"I don't really care about all of the algorithm stuff
"and all of that, I have my main channel for that,
"but this is just gonna be my expression channel."
Doing it that way definitely makes sense.
And a bonus with that is you can also use your main channel
as a filter of sorts
to take people over to that other channel.
And what I mean by that is this.
Let's say that you have people that come in
and they watch your videos,
and they watch your videos just because they enjoy you.
They enjoy how you put the videos together,
they like your personality
and the quirks of your personality,
and all the nuances of what it makes you, you.
Those are the people that if you do an expression channel,
they will probably also transfer
over to that expression channel
because they dig the stuff that you put out,
regardless of what it is that you put out.
So what happens then is you're filtering people,
where you have some people
that are coming in for your topic stuff
and then you have some people
that are coming in for the topics and you, or you,
and you take the people that are coming in
for the "and you" and "or you" part
and you filter them over
into your creative expression channel as well.
Those your hardcore viewers,
and most likely those are the people
that are gonna end up being more important to you as well
because those are the people
that are into what it is that you're doing.
Now, here's why you shouldn't.
Oh, should've done this red for the shouldn't.
(groans) Blast.
Now, here is why you shouldn't have multiple channels.
Let's say that you are very focused
and very dedicated to the current channel that you have,
and you're trying to make content
for a certain demographic of people,
and you have goals that you're trying to reach
that are based around that channel.
If you're in that situation,
if you open additional channels
then what's gonna happen is,
you have to manage those channels as well
and you also have to make content for those channels.
Where, instead of going that route,
you can take all of that effort
that you're gonna put into that additional channel,
then you can do more for your current channel
to make your current channel better.
So that might be uploading more content to it,
that might be interacting with your community more,
that might be engaging in other social media platforms more
to bring people into Youtube
or just grow your exposure there.
It could also mean adding more to the business side,
where you're doing more outreach
and you're trying to get more deals going on
in the backside of your channel.
Or building your own assets
that you're offering off of your channel.
That time can be spent on your own channel.
Another reason that you shouldn't do multiple channels
is because, as you already know as a content creator,
it takes a lot of time to do this stuff.
I mean, I know a lot of people
they have to hurdle just in general
of making enough content to sustain one channel.
So in that situation, how are you gonna do two channels
when you can't even fully support the one channel
with the current available time that you have?
I mean, I'm sure you heard the analogy
about the magnifying glass,
where if you have the magnifying glass
and you focus all of that energy from the sun
into one place then maybe you'll start a fire,
whereas if it's going all over the place,
well, there's a really good chance
that nothing is gonna catch on fire
because you're not focusing the energy.
We've only got so much energy, so much time,
all of that stuff, so consider that also
when you're considering doing multiple channels.
Now, there's a link right up here at the top of the video.
It's a video that I made about a critical thinking error
that a lot of Youtubers have.
Pretty much everybody has it
and I'm pretty sure you probably do as well.
So I want you to click on that video right now
and check it out,
it's gonna change the way that you think about things
here on Youtube.
And to learn more about growing your channel,
making videos, and all types of other Youtube-related stuff,
start now by hitting the round subscribe icon
so you don't miss anything.
Thank you so much for watching.
I'll see you next time.