- In this video we're gonna go through an idea
on how you can grow your YouTube channel smarter.
Alright guys, let's get into it.
(air whooshing)
So today is VidSummit and if you guys haven't heard
about what VidSummit is, I highly suggest you check it out.
It's a conference that is geared towards YouTubers
who actually want to make an impact on this platform
and grow their channel.
It's not like VidCon where it's more fan-based.
This one is more for the professional side of YouTube.
So there's gonna be a lot of information
on how to actually do YouTube.
Most importantly, and one of the things that I think
is so cool about this conference
is that this is a place where you connect with YouTubers
who are actually doing this,
and where everyone is working together.
Some of the best conversations happen
between all the events.
That's why I have this wristband on right now,
'cause the conference is happening today.
So because of that I thought this would be a good time
to talk about this idea on how
to grow your YouTube channel smarter.
So guys, if you're new here this channel,
my name is Jeven Dovey.
I do a lot of filmmaking tutorials.
I do a lot of adventures,
and I also do a ton of YouTube training.
So make sure you hit that subscribe button,
and turn on those bell notifications
so you don't miss one of these tutorials.
When it comes to Growing Your YouTube Channel,
there is a ton of techniques and just hacks or tricks
that you could do that will get your video
in front of more eyeballs.
But at the end of the day,
what's most important is that you get the click,
which has your title and your thumbnail,
and you get people to stay on your video longer.
That is the core of what YouTube wants.
YouTube wants people to stay on the platform
and watch your videos through its entirety.
So, if you can get people to click your video
and watch through to the end,
then that is what you really need to focus on.
Now from there, there are different things
that you could do to figure out what to shoot.
And instead of just thinking of ideas
and putting videos on your channel,
you should focus on data driven decisions.
And what that means is you're gonna dig
into your analytics and actually use that data
to be able to understand what your audience is
and what kind of videos they want.
Now there is a ton to look at in your analytics,
but honestly, I only look at a few things
when I go into mine.
And when it comes to figuring out
new video ideas, traffic sources is one of the places
that I beeline too.
And there's two things, specifically,
that I'm looking for in traffic sources.
So let's go into our analytics back end.
We're gonna just do a general channel overview.
This is all of your analytics.
I want you to go over to your Reach.
And now, on the Reach page,
there's that cool little funnel off to the right.
But you wanna go all the way down to the bottom.
Now you're gonna see traffic sources
based on suggested video
and traffic sources based on search.
These two are important for two different reasons.
Number one, if you're looking at the keywords,
those are the keywords people
are typing into YouTube and finding your videos.
You might look at this and be like,
"Oh, I didn't know people were searching
"for this and finding my video.
"So maybe I should make some videos
"around this specific keyword."
For example, you look at my overall channel,
people are typing in DJI Spark,
and they're finding my videos.
And I get a lot of people
that are finding my videos off of DJI Spark.
For me, what I would think about is,
is there some more videos that I can make
around that search term, DJI Spark?
And then you can think about things in the future
so if DJI came out with Spark number two,
then hands down, that is the drone that I need
to jump on and start making videos for.
That's a data driven decision.
Now something I think is more important than keywords
is this traffic sources based on suggested video.
When you click in here, what this is,
is the videos that are driving traffic to your videos.
And you're gonna see a lot of your own videos
when you're scrolling through this.
You're going to see, oh, this video of mine
is driving traffic to another video of mine.
However, what you wanna look for
are other people's videos
that are driving traffic to your videos.
This is a gold mine.
So, these are videos that your audience is interested in,
because if they're watching your videos,
and they're coming from these videos,
that means your audience came from this idea, this concept,
whatever it is that they're watching,
and then they wanted to watch your video.
And so guess what?
That is an idea or a topic
that you should probably start covering.
And you'll find that there's a lot of things
in your Traffic sources, Suggested video
that you might not be covering on your channel,
but people are interested in,
that are watching your videos.
And so beyond this, you wanna not just look
at your channel as a whole
and you also don't want to just look at one time period.
Let's dig into one of my newer videos that's doing well.
This is my DJI Osmo Mobile Three video.
It's got over 100,000 views at this point.
And when you go into your analytics, your Reach,
you go to the bottom to Traffic sources, Suggested video,
you'll see all of the different videos
that are driving traffic to this specific video.
Now instead of looking at the lifetime of the video,
let's look at the last 28 days.
And so you wanna look at time periods.
You wanna see, potentially, the lifetime of your video,
what are the top videos that are suggesting your video?
But also you wanna look at what people
are interested in right now,
because it might be a little bit different.
So if you have a video that's been up for a year,
there's gonna be a ton of different traffic sources.
But if you look at the last 28 days,
well that's what people are interested in right now,
in this time period.
And guess what it's gonna show a big list of videos.
Like I said earlier, a lot of these will be your own videos,
which is just more reason
to double down on this style of content
so if one of your videos is popping up
over and over when you're looking
at the suggested video list, then guess what?
Double down on that video.
That's a data-driven decision.
Double down on the videos that are performing well,
that are creating more interest of your channel as a whole.
I'll put a link down below on the description
to another video where I talk about doubling down,
because that is the another style of data-driven decision
that you should really think about
if you wanna grow your channel.
But beyond your own videos you're seeing
all these other videos,
all these other people's channels, and guess what?
That is just a place to mine ideas and topics,
and just other things that will help you grow your channel.
Because YouTube wants to satisfy the audience.
It wants to satisfy the viewer.
So if the viewer is interested in your videos,
and they're also interested in these other videos
that they're coming to your videos from,
then when you make those videos,
YouTube's gonna start suggesting it to those audiences.
So guess what?
You're gonna get more views, more momentum,
and it's gonna create velocity.
And if you get more velocity out of the gate guess what?
It causes that ripple effect.
And when you have that ripple effect
YouTube's gonna start sending new audiences
to your videos because your video is getting more views
and all of that watch time velocity.
It's growing and that's how you get into
that suggested content.
And I've done this over and over on my channel.
When I come up with my ideas,
I do a portion of it where it's risk.
That's videos where I just come up with an idea
and I'm like I wanna do this.
Something like my climbing film, that was a risk.
That's not a data-driven decision film.
That's something that I wanted to make.
However, I put maybe 30% into that risk category,
and the other 70% into data driven decisions.
So videos that I know will perform well,
or videos that I think will perform well,
based on this type of research.
Alright guys, if you have any questions at all,
please reach out to me and if you're at VidSummit
today, tomorrow, then make sure you come find me.
And guys, that's it!
I'll see you in the next one.