did you know that Pinterest can drive to your website thousands of page views for free and
its organic traffic primarily from the United States this is my Google analytics report for
one of my websites you can see here that Pinterest drives about half of all my traffic in the last 30
days I've got about 68 000 visitors to my site anastasiablogger.com from Pinterest all of this
is free organic traffic Pinterest works like magic across so many niches and verticals of
online business that it's hard to believe the platform gets almost 1 billion monthly visitors
of which about 42 percent are users from the United States so it helps you make more money
for each one thousand of visitors to the site if you run display ads on your site that also
means that whatever your business is you can leverage Pinterest audience that's so valued
by ad networks because of their buyer intent and high average household income I'm not going to lie
to you that every Niche on Earth is a good fit for Pinterest if you have a local car rental business
for example I think the best place for you is Google because people will not look for this type
of service on Pinterest now let me show you some of the niches that are very popular on Pinterest
so if you want to understand which niches are doing really great on Pinterest what you need
to do is once you created your Pinterest business account you'll get access to this analytics from
here you will click on audience insights and here first thing I suggest you to do is to check all
Pinterest users it's the second tab so the first step it will be your analytics and if your account
is brand new you will not have a lot of whole lot of data there but for all Pinterest users
you can understand what kind of niches are doing really great on Pinterest in general so the first
category is Art it's very broad generic category if you look at the right column over here you'll
see more specific types of interests under the art category so they would be photography photography
subjects drawing illustrate operation body art and so on then you can have the second most
popular category and you'll see here celebrities humor and gaming Comics Etc the next one is home
decor and inside the home decor you'll see other interests like room decor wall treatment wallpaper
home accessories and so on then you'll have design you'll see DIY and crafts education
women's fashion obviously because the next thing I wanted to show you actually after you checked the
the categories I wanted to show you the gender Distribution on Pinterest you'll see right now
it's about 67 percent female audience mostly the biggest demographic is between 25 and 34 years and
then the locations the biggest locations are by Metro areas it would be New York Los Angeles but
you'll see that most of this is U.S cities all this is U.S city so it's true that Pinterest is
mostly popular in the United States and I already mentioned several times that it's good for you to
get traffic from the United States even if you just monetize with display ads on your site it's
always good to have us-based audience because your RPMs will be higher another thing you need
to understand from this analytics is the device distribution and you'll see that mobile devices
like iPhone and Android mobile are the biggest traffic generators for you from Pinterest and web
you see is only 19 compared to 41 on for Android mobile and 34 for iPhone devices so the conclusion
from this is that as a business you always have to check how your site works on mobile devices
because most of your Pinterest visitors will be from on mobile devices and you'll have to see
how easy it is to share anything from your site on Pinterest using a mobile device I can just briefly
show you what's going on here with my analytics for the last 30 days because that's what this
analytics will show it's only for the last 30 days and the biggest category right now for my account
is finance meaning that Affinity it means that Affinity indicates how much of this audience is
interested in a particular topic compared to the rest of Pinterest audience so my audience right
now is mostly interested in finance and inside is finance interest will find that there are
topics of financial planning budgeting real estate Banking and insurance investment and so on then
the next one is animals so we probably are looking here at people who are interested in learning more
about their paths basically I suppose so then it's gardening Electronics event planning travel food
and drinks and so on so this is for my audience and I was actually a little bit surprised to see
that people are so much interested in in the finance category I would assume that maybe it
includes people who are also interested in how to grow your income online how to become a blogger
and things like that all the stuff that I teach on my blog and on my YouTube channel and obviously
I share pins about all of these topics here on Pinterest now let's have a look at your Pinterest
business profile how can you use this little space here in the most efficient way when you use
Pinterest for business you basically need to use your profile name and your about field to speak
about your products or services in a way that shows how you can help your audience and keep in
mind that you need to include a few keywords that will describe your business the words that people
would likely type in a search bar if they were looking for your products or services on Pinterest
if you created a Pinterest account from your old personal account you shouldn't keep any of your
personal boards public this way your old boards will not confuse the algorithm once you convert
your personal account to a business account and ideally I would recommend you to have a separate
personal account but if you hate the idea of switching between the accounts or if maybe you
had some old boards that you don't want to lose the other option is to make them secret boards
when you keep them in your business account and let me just show you the steps to do this you
click on the save tab to see all of your boards then you click on that specific board and here
you need to click on this three dots and it will show you an option to edit the board you go inside
and find the option to keep this board secret this way the board will be available only to you
but it won't be indexed or shown to any Pinterest users another thing that most businesses want to
know is how to verify your website on Pinterest so here you go first click on this little arrow
pointing down next to your Pinterest profile it will show you these options you click on
settings first now you need to click on claimed accounts you will see here two options one is a
general verification for all kinds of websites and a special verification app for Shopify stores you
might have noticed that you can currently verify more than one website on one Pinterest business
account if you have more than one domain to promote I would still recommend you to keep
them on separate Pinterest accounts I don't like to keep all my eggs in one basket and if by any
chance your Pinterest account gets suspended or penalized otherwise on Pinterest all your domains
might end up being stuck with this Pinterest account now when you click claim it gives you
three options all of them are different ways of adding this Pinterest verification code unique to
your account on your website if you click on any of these links to learn more you will get more
detailed instructions and I think the easiest way for most people is to add an HTML code to your hat
section on the site moreover on WordPress sites you can easily add this code using your SEO plugin
it could be rank math or yoast SEO for example before we move to the next step I just wanted to
tell you guys that this channel thrives thanks to you because of your comments questions and likes
so if you find my videos helpful subscribe and hit the Bell button for notifications if you
have any questions the best place to ask me is in the comments below now the main tip for you to be
successful on Pinterest is don't think of it as of a typical social media platform basically even if
you have 5 000 followers you can get as much traffic from Pinterest as an account with 25
000 followers just because you treat Pinterest as a search engine and because you make your pins
that generate clicks so remember this rule don't evaluate your Pinterest account by the growth
of your following numbers as a business owner you should be focusing on what really matters
and for most of us it is how much traffic you get from Pinterest to your website you can track the
traffic by looking at the number of outbound clicks to your website from Pinterest and in
Pinterest analytics you will find something called pin clicks that's just when someone finds your pin
and clicks on it to see it closer it's not not yet the click to your website outbound clicks are
what happens next if a user likes your PIN they can click on the pin title or on the link here
in the bottom of the pin and they will visit your page that was linked to the spin I also wanted to
warn you that when you look at the outbound clicks number it will normally about one and a half or
maybe even two times higher than the Pinterest traffic registered in your Google analytics and
that's a typical and normal inconsistency in the data reporting between these two Platforms
in the new Google Analytics we have even fewer details about the traffic sources so for example
Pinterest traffic is shown under organic social meaning that all the traffic from all social media
platforms will be combined into this one number so I recommend you to keep an eye on the number
of your outbound clicks on Pinterest analytics but be prepared that it will look a bit lower in
Google analytics for you when you start building your Pinterest account account you should approach
it in the same way as you did when you started your business you need to do competitor research
how can you go about it first you need to search for your main focus keyword that describes your
product or Services search for it on Pinterest filter the results by Pinterest profiles because
you want to see the most successful established account in your Niche now can you find a handful
of accounts that have about 10 million months of viewers if you can that's a good sign and it means
that there is a demand for your Niche on Pinterest then I recommend you to review the top accounts
and see what kind of boards they created take your notes to keep the board ideas for your own profile
your Pinterest board will contain all of your pins saved to your account they can be pins that you
save from other websites but mostly they should be linked to your own website so that you can get
visitors from Pinterest boards are like folders or collections of images they're just a way to
organize all of your pins based on the common topic or a keyword that you have in the board
title as a new account you could start with about 5 or 10 boards that describe the main topics on
your website or the main categories of products if let's say if you have an e-commerce store say you
have a travel site you could have boards Island Travel Packing Tips best family vacations and
so on once you've got a few ideas for your board titles you need to learn a little bit more about
Pinterest SEO or search engine optimization and since I already covered it in another video I'll
just give you a link to it in the description down below the next thing you should think about is
where you will get new page URLs you could create pins for you see Pinterest wants you to add a lot
of new content to the platform new pins linked to the same old pages are a good idea but you cannot
create hundreds of pins linked to just 5 or 10 pages on your site if you have a small website
with known intention to grow it your Pinterest traffic will be always limited because of the
number of pages you can submit in your pins is very small for Content websites it's usually not
a problem because even if you start small over time you will likely grow your site to dozens or
even hundreds of pages and for large e-commerce Brands it's usually also doable because they
have a large inventory so they can keep adding new products but for small e-commerce stores it
can be an issue one of the solutions is to add a block section to your store and in the blog post
you can mention and promote products from your own online store so in addition to your product pages
you will get as many blog post URLs As You Wish in my paid Pinterest course I go into more ideas
for e-commerce stores suggesting some ideas that can help them grow on Pinterest it's a dedicated
section of the course but it's a really in-depth program and you get with it 12 month access to
ask me questions questions in our member-only community so if you'd like to join check the
link in the description down below now let's talk about Europeans there the way people will
find you so they're really important the design of your pins Can Make It or Break It even if you use
all the SEO rules and you add the right keywords to the titles and descriptions if your pins are
ugly well let's say one ugly pin might accidentally get traction on Pinterest
but generally speaking bad pin design will not cut it on Pinterest users on this platform are visual
Searchers so your design is important luckily these days you don't have to be a graphic designer
to create beautiful pins like this you can use online tools like canva for example by the way
you can get a forever free account using MyLink anastasiablogger.com canva so in canva you will
find templates for vertical image pins you can just change the background and the text overlay
and the pin is ready in just a few minutes you can also find lots of time templates for video pins
as well just search for something like mobile video and you will get lots of templates with
short vertical videos you can add your own text and images or even use some of the stock photos
that are available on canva even on the free plan now once you downloaded the pin from canva you
can save it right away on Pinterest but for some pin formats like for image pins or video pins you
can even use Pinterest native scheduler because it allows you to save the pins up to two weeks
in advance it's good for a beginner with a small website but it might not be enough if you already
have an established site and if you want to scale your pinning schedule in that case you should try
Tailwind it's an authorized Pinterest scheduler and you could schedule pins with Tailwind even
three or four months in advance it's also a great tool for business owners because you can
give your VA or another person who helps you with Pinterest marketing access to the scheduler it's
a diff different level of access and they will be able to schedule and batch your pins for you and
then in Tailwind you have a functionality that allows you to check the pins that they created
for you before the spins go live and you can approve them with just one click this scheduler
also is great because it allows you to schedule pins in the right time when your audience is
most active on Pinterest for example I live in Europe but my audience is mostly in the United
States so I would have to log in on Pinterest in my time zone it would be almost at night when my
Pinterest audience is active on platform but with Tailwind I can schedule pins when my audience is
online automatically and by the way you can use Tailwind also to schedule your Instagram and
Facebook posts so you can start a free Tailwind account using my link anastasiablog.com/tailwind
and I also have a free tutorial here on my channel dedicated to Tailwind. I linked to
it in the description down below now you know how to start your Pinterest business account
but do you want to grow it and do you want to be on top of Pinterest algorithm in that
case you should watch the video that I left for you right there and I'll see you in that video