("Monday To Monday" by Saba)
- Saba, I've been telling you.
("Fireworks" by JMKM)
- [Gary] Yo, man. - Hi, how are you?
- Good, man. How are you?
- Good, good to meet you. - [Gary] Real pleasure.
How are things?
- I appreciate your time and I know Casey
kind of forced you into this.
- Hey, I've got a quick fitness thing for you.
- Go ahead. - Doesn't look anything like me.
- Here's the premise I'll tell it as it is.
It's called Switch is the name of the class.
10 minutes yoga at the beginning,
10 minute stretch at the end, 40 minutes in-between.
In 40 minutes you do 20 different exercises,
each one for two minutes and then he yells, "Switch."
- He mentioned that. - [Gary] Yeah.
- He's awesome.
He's been coming to the classes and bringing all his crazy
people with him so.
- Why don't you guys take over since I'm logistically incapable
and work with Andy and maybe in two or three weeks we'll go
'cause I know I've got a lot of travel coming up.
- Get Ty, Alex.
- Yeah, get Ty, Alex, like I said get
everybody who's been talking shit.
Let's see where everybody's at.
Very cool.
So you've always been into fitness and you always try to
come up with concepts.
- I was special forces military. I went to college.
I was a lieutenant and
I finished the military as a lieutenant.
I rewrote the induction program for new recruits coming in and
then I went to college in the sports admin degree,
moved to L.A. I worked in industry there and I trained all
the new, I'm sure you've all seen "Jurassic Park",
I trained all the dinosaurs guys for the suits that were.
- [Gary] Oh, that's cool.
Alright, let's do this. I got to run to another thing.
I'm looking forward to seeing you.
I'll see you in a couple weeks. - Yeah, I look forward to it.
Nice to see you.
Nice to see you, too.
- [Kirk] I'm Kirk. - [Gary] Kirk, pleasure.
Hi. Hey there, how are you?
- Thank you for doing this. - [Gary] Yeah.
- Robert. - [Gary] Robert, how are you?
- [Robert] Hi, Gary.
- [Woman] For you, and you have whole approval on
editing before we go live.
- Approved. - [Woman 2] Okay.
- [Robert] We're going live right now though.
- Done. I live on the record.
I'm Gary Vaynerchuk the CEO of VaynerMedia.
There is no concern about the fact that a lot of people do
want to work and play at the same time.
Everybody talks about their work-life balance of Millenials.
Millenials are working harder than we did.
Our world ended at 6 P.M.
We went home.
Millenials are working at 7 P.M., 8 P.M., 9 P.M.
and having all of the other luxuries that are gonna surround
this entire process is a very big deal to me.
The idea that an employee that's hustling,
a Millennial who works, can go at 7:30 to one of the best
restaurateurs in the world and sit there and work
is an very important environment.
And when you look at the Facebooks and the Googles of the
world the way they really create their campuses are really
intended to maximize results.
For me, VaynerMedia is not of the size of Facebook and Google.
Neither is SAP and Boston Consulting and L'Oreal
and Coach and Time Warner.
I mean we're talking about the biggest companies in the world
that have these campuses.
Well, for me, Hudson Yards becomes that campus.
We don't own all of it.
It's not all of ours but in the collective I now can check off
all the boxes that allows me to be competitive to get the best
talent in the world and to me when I think about that,
that's the punchline.
When anybody watching right now, that's the punchline.
If you're a CFO, CEO, board member decision maker,
that's the punchline.
Who do you think you're competing with?
How are you gonna win?
It's a talent game.
Awesome. - [Woman] Appreciate it.
- [Gary] Such a pleasure. - Thanks so much.
- [Gary] Nice to see you.
- [Woman 2] Great to see you, thank you.
Perfect.
- [Andy] My name is Andy Krainak,
I'm brand director for the man GaryVee.
I've worked for Gary for over three years now.
I woke up one morning, I saw Gary tweet,
"What can I do for you?"
And I clicked on the tweet and saw people responding and
someone said, "I'm hungry," and Gary had said,
"Give me your phone number, I'm gonna send you a cheeseburger."
Like 10 minutes later this guy tweeted back a photo that a
cheeseburger had arrived at his house.
I was like damn this guy Gary's like really doing these things.
So I immediately just tweeted back at him,
"a chance to work free".
He responded right back, "Details?"
I responded I'm just looking for an opportunity to prove myself
and I'm willing to do it for free. So we--
- [Gary] And we should also do it going forward,
'cause how many answers do we have there.
So we're basically on episode 150 so we basically have 100
more episodes five questions each so it's like 500 videos.
I'm just not getting as much output as I want in everything.
So I want to make sure I talk to both of you about what the
current plan is and what some of the tweaks that I had and that
we'll go through it.
- [Andy] One night, I was laying in bed at midnight.
I see an email come in it says from Gary Vaynerchuk.
It said, "Where can you live?
"How little are you willing to work for?"
I responded I can live in New York City and I said
I could work for free.
He cc'd Nate who was his assistant at the time and said,
"Nate, I like this kid. Maybe he interns for the book."
I interned for Gary for give months so I joined his team full
time about two years ago and then I've now since become his
brand director for about a year and half,
two years and
it's quite the ride.
But so like the French thing, if we can get 10,
15 videos in French, having the BSUs is how--
- Hold on, Andy.
Sid, I know you're doing
all the international stuff, we're captioning.
What language are we missing? - [Sid] Arabic.
- So, I can tag you Arabic translators.
The punchline is my videos translated in Arabic.
Who wants that internship?
Alright, what's your, what's your Instagram?
- @AlternateTheory. - (laughs) What?
(group laughter)
Sid's fired. Next person. Next! (group laughter)
What is it?
- [Andy] He's trying to decide if he wanted to plug,
yeah, @AlternateTheory. - @AlternateTheory.
- [Gary] That's your personal.
- That's the one I use for-- - [Gary] Business?
- anyone I talk to. The other one's just like,--
- This one?
- Yeah, that's me. - Alright.
- We have a running joke that DRock does
everything on this team.
And DRock's amazing and he's very,
very skilled and we love him very much but there's a lot more
to the man that's GaryVee that's helping him run his day-to-day
than just David Rock.
Such as Tyler Babin who edits most of the DailyVees
that you've been seeing.
Tyler Schmitt who handles all his meetings,
his emails, his inbox and also he has a business development
guy Alex De Simone.
He has a designer, he has myself,
he has Eliot who helps with Instagram.
He has a lot of amazing players and when you have nine people
trying to work on one brand and that one brand is a person,
how can we coalesce and come together and support the
initiatives that Gary wants?
- So I think we wanted to grab you,
I think it stems from a little bit of what we talked about last
week over email-- - [Gary] Yep.
- but I think the larger question is that the three of us
kind of end up brainstorming and coming up with ideas a lot about
internal communication/culture
and the question was where and
how much do you want to be involved in
things that we create?
And then, I think, it really got heightened because of what we
talked about last week and a lot,
that's just a lot of what's going on in the air--
- [Gary] Makes sense. - right now, so.
- The most. - [Sam] Yeah.
- Because I think that's the thing that's most probably
populated to a lot of minds which is I just don't think I'm
as aligned with what is
the obvious way to do this. - [Sam] Mhmmm.
- And I think we should all get aligned.
I think it's a DNA thing for anybody,
you know, I think everything has rewards and everything has
pros and cons to every situation.
I think this is a very imperative game of like
self-awareness and understanding
your appetite for feedback and
your own self-awareness and empathy is completely maps to
the upside of how much you can put yourself out there.
- What really just happened is I tried three different times to
say what the most important thing I've learned from Gary is
it's like speed, it's work ethic.
Gary really does work 15, 18 hours a day
which is insane and
he does trump speed over everything else.
Just fast as possible.
The world is moving we we're trying to keep up with it but
really it's empathy.
Gary's intuition and the way he understands people and can
relate to them is why he's so successful.
- I'm a vlogger and I mean I don't have a DRock,
I am my own DRock. - [Gary] You don't have this.
- Hi DRock. (laughs) - [DRock] Hi.
- But yeah, you kind of have multiple revenue streams
which I think is the way to go.
Two years ago only, I was working a regular 9 to 5 job and
then I was working on my side hustle which is my vlog and a
few other things and now I'm a digital nomad kind of doing my
own thing and traveling and that.
- [Gary] Yep.
- [Woman 3] I think I do a decent job at balancing it all
out but how do I make sure that I'm giving the same about of
love to all my different little projects and ventures?
- By not crippling yourself and thinking that you need to give
the same amount of love at all times always.
People are too worried about the micro and they think that if you
have like four projects you have to give them
all 25% every single day.
The reality is I was just sitting here right now with my
team some things, right now
Wine Library is getting zero love. Right?
Sometimes my personal brand is getting love.
Sometimes VaynerMedia's getting love.
I think it's you need to be careful on not trying to be
balanced at all times.
You just need to be balanced in the macro or you need to map to
the ambition that you have for it.
So, you know, if four different projects,
if you gave them a percentage of value to you or upside to you or
how much you like them or how big you think they can be,
you need to map your energy that way.
So, if you think this one thing, the vlogging,
is 80% of your upside, well then you need to be mapping 80% of
your energy and the others might be 5, 5 and 10.
- He finishes my sentences before I'm done speaking and he
does it, you can deploy empathy in every way.
Whether it's trying to help your coworker,
trying to understand where they're coming from or
trying to make a million dollars on a business pitch.
If you can put yourself in that other person's shoes--
- The reason I can put myself out there so much is I'm so in a
great spot on those pillars and that's the ultimate blessing in
life and I'm very empathetic that most people don't come with
that level of balance of ego and humility and
I think that's what it takes.
However balanced you are with ego and humility will play out
itself in the public eye and so I think that's why I've been
able to navigate because I think I'm the best and I think I mean
nothing and I'm just empathetic to people's feedback.
I'm also self-aware like I curse,
I'm quite confident in the shit I talk about which will turn
people off especially if they have no context.
I don't expect them to have context.
People always come up to me and say,
"I'm sorry I didn't know who you were."
I was like, "I don't think 99.9% of the world
"doesn't know who I am."
So, I think the answer to that question,
I think much to why I have a good feel of Gaga and know
her backstory and people around her.
She's in a good spot.
She can handle that pretty well because she's internal and
I think if you have your self-worth wrapped up in others
opinions it's a very difficult game to play or you play 'til
the level of where your appetite goes.
Too many people cripple themselves on finding that
balance and they're doing it in a micro instead of a macro.
- [Woman 3] Yeah, I was gonna try to think of them as my kids
and give the same amount of love but maybe not.
- [Gary] Nobody ever gives their kids the same
amount of love in a micro.
It's just not the way it happens and even in a macro it's
probably inconceivable and so, you know,
sometimes you have to worry about the kid that's got an
issue or sometimes you got to worry about the kid that's
excelling and so that's just the way works and the middle kid
never gets any love. I mean the whole thing.
I go through moments where it's better than it's worse then it's
good like again I just think everybody's
overthinking the day-to-day.
You need to think of this in years terms
instead of days terms.
("Fireworks" by JMKM)