- Hey, Jay P. , did you see my Instagram post in the last ten minutes? Oh my gosh,
look. That's the shoot I just did. And that's my baby. And that's another shoot I
did last week. That's my other baby. Oh, that's a really bad rash that I had. It
was pretty nasty. Oh, and look.
- Before we begin, we want to thank Squarespace for not only believing
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- Hi, this is Jay P. Morgan.
- And I'm Adelaide Lawren. And today we're talking about five ways to piss people off
on social media.
- I would never say that word.
- He wouldn't. So I had to say it. So our first way is filling your photos and
people's instagram feeds or filling your statuses and their news feeds.
- Not understanding the etiquette of how often to post is just bad.
- Yes
- Bad etiquette.
- And also, it doesn't serve you if you post, you know, three Instagram photos at
once, you'll look and your likes will be less and less on each one, because people
don't wanna go and like them. And they get annoyed. And, I mean, quite frankly, I
unfollow people who post way too much.
- Yeah. You got to have a pacing that makes sense. And, you know, you can
certainly plan it, to be able to send your posts out, so that they get a nice timing
between each posting. But you need to make sure that you're not posting too often and
you're posting good content and not too often.
- Yes. I agree. And then our second way to piss people off is posting a photo of a
client without their permission. Like a senior portrait or a baby.
- We have on our release the permission, when they sign the release, to be able to
post the images of our clients, whether it's a commercial shoot or a portrait, we
have the permission to use it in social media. And we make sure that we have that
right before we ever get started. We sign the model releases when they walk in, not
when they're done, when they're done with the shoot. Do it first thing.
- Yeah. Before you even shoot.
- Before you start.
- I like that. So then our third way to really--
- Here, let me just say it. Let me say the third way.
- OK.
- OK. So our third way is posting a commercial shoot before the client gives
you authorization. If you're shooting a picture for a client and it's their new ad
that's coming out and someone grabs a screenshot over your shoulder of the image
that's coming up and then tweets it out, you've just released the client's image
before the client has released their ad. That is really bad form and it actually
can get you in a lot of trouble with some clients.
- A lot of trouble. Especially if their competitors wanna know what they're doing.
There's so many reason why you just--
- Yeah.
- You can't do that. That's horrible.
- So you need to ask your clients, "Is it OK. " If we're doing this shot for
Pampers, never shot for, actually I did shoot for Pampers once, but if you're
shooting this shot for, you know, --
- Love Pampers.
- Pampers, or for McDonalds, you have to make sure that they're going to allow you
to tweet things out and to show images. A lot of times blog posts and that, you have
to wait 'til the actual ad comes out before you can show it in any of your
social media.
- Yes. Now onto the fourth way. The fourth way, oh, this happens quite often, which
is really sad, is mixing up your business account with your personal account. A lot
of people have been fired at big companies for doing this because they want to
complain about something and they complain about it on the business one. Those things
happen. And also, kind of, in that area, is posting too many personal photos that
people can't really relate to that. I think it's OK to post one every so often,
because people wanna see your personal life, but it's, you know, if it's all
about your personal life and not about the photo strategy that you're using on
Instagram, then it's not serving you well. People can't really connect to that.
- It becomes way too personal in a more public or a more business setting and it
just doesn't help you look professional, it doesn't help you to grow. Now there are
some variations on this thought that some people can get away with. You know,
there's a lady I know who, she posts a lot of personal thoughts about her life, but
they're very, they're more in a philosophical, kind of, point of view. And
they're very uplifting and you find strength to them. And I think it really
serves her and her market. So I think, but you just need to be--
- That makes sense.
- very careful, you know. My latest rash probably doesn't fall in that category.
- And so, speaking of my rash, the fifth way to piss people off is always posting
about yourself. Now, in marketing, we talk about having the "cocktail rule". So when
you're at a cocktail party, if you're just talking about your life to everybody the
whole time, you kind of start getting further and further away from people and
you're all alone. But if you're sharing other people's stories and you're talking
and listening to the other people, then you are really a part of the group and
talking. And it's the same thing on social media. So, like, with your Facebook, it's
not just posting all of your blog posts, but it's sharing other blog posts that are
relevant to your target market.
- You know, it's the old L. A. rule, "You know enough about me, let's talk about
you. What do you think of me?"
- Yes.
- It's not that. It's sharing stuff that's gonna be relative and not making it so
much about you all the time. And it's important, I found it's extremely
important when I do a shoot, a huge shoot, and you've got talent that's done a great
job, and makeup people that done a great job, and you've got an incredible set that
someone's built and put together, and you talk about how "All that you've done,"
and "All I've done," and all of that, you know, it's important to make sure that
other people who are involved are also credited, that they, you give them the
kind of recognition for the things they've done.
- I like that. What I also like is our business coaching class is starting
September 3rd.
- And it does not have a rash.
- No, it does not have a rash. Is rash free. And this is--
- Rash free business coaching class, September 3rd.
- In our class, we are gonna teach you how to choose a social network that's right
for you, a way in which you can engage your audience, get people to your website,
your website set up in a way that you can actually get these sales, and then you can
engage them further to get repeat sales. So, if you want to grow your business,
then this class is for you.
- Whether you're a mom just working at home and want to work out of your home
office and work there, a young studio, even an advanced studio, this is really a
place where you can come relearn the fundamentals, strengthen yourself, and
move forward in a manner that'll help you to get in step with what's going on in the
social media world out there and help you to get back into the photography business.
- Let's do it.
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