- Hey, y'all you have found a video on a YouTube channel
dedicated to all things WordPress.
And specifically this video is going to be
a section of a webinar, a longer webinar,
that I did with Rebecca Gill.
In the WordPress industry she's really
looked at as one of the leaders
in search engine optimization.
This particular section is all about what's changed
with Google's algorithm.
She highlights a lot of variations
that have changed over the years.
If you've been trying and trying and trying
to grow your SEO in the last decade,
what does it look like.
This is about a 3, 3.5 minute section
from that longer 1 hour video.
If you'd like to watch the full webinar
I'll put the link in the description box below.
I'll also put it up here
and I'll put it at the end of the video.
Let's jump into the video right now and catch this section.
(dramatic music)
- [Rebecca] Okay, so in the old days SEO seemed so easy
I started with SEO 15 years ago,
sales and marketing 20 and it was like,
you've heard about cowboys coding
and that was us in the old days of SEO.
I mean we did crazy stuff and
magically you could just get to page one and rank.
But then things didn't quite stick that way.
But when we were there we could see page one
we could get there.
We had all of these dreams
and we had all of these expectations, right.
And we were given the keys to the castle
and we could do really whatever we wanted
to get to page one.
And there was some crazy stuff that we did
to get to page one.
And it was really stinking easy back then to rank
cause you just had to know a few of the basics.
Why was it easy?
Well, desktop was the only search.
People only searched for one keyword,
maybe they searched for two but there was no more than that.
We could rank with three hundred words
and a piece of content.
That whole, "not provided"
and those Google reports didn't exist.
And when we actually saw on a report
that we were ranked number one,
we were actually number one.
And like I said it was beautiful back then.
Those were definitely the good days.
But then life started to change,
you know over the last really I would tell you
five, six years things have shifted.
I've run my agency for nine years and when I started
with the agency SEO was still pretty dang easy.
The economy wasn't, but SEO was.
And then things started to shift.
The technology and the algorithm
that Google used became much more complex,
Google continues to make updates,
They're updating the algorithm daily actually.
They do make major changes a couple times a year
but they do daily tweaks
and that's kind of hard to keep up with.
They started giving out penalties,
that stinking knowledge graph came
where it takes over the page one search results.
Voice search came out and people started to really shift
the way that they're using search.
Mobile indexing started, that just really hit
and Google's moving the way it indexes websites
from the desktop versions over to the mobile version.
And then, finally, in just the last few weeks
Google started rolling out a "not secure" warning in Chrome.
That's a lot of changes and it can make people
really feel overwhelmed with SEO.
It can make you feel like you're chasing that green dot
and the Yoast SEO plugin that you're not making any
progress, that you don't have any control,
and that your life might be stuck
with Pay-Per-Click and Facebook Ads.
But, even with all of that
and downward slide that you may feel like you're in
I'm going to show you that there's a lot of upside to it.
Even though we have to deal with things like lack of data
and a focus on those plugins and all those Penguins
and Pandas and the knowledge graph
and personalized search
and now semantics search and malwares.
I mean there's just so much, right?
But don't feel like you are spiraling down a hill
and you do not have control of your destiny.
Because I want to show you that you really do.
I want you to know that you can have
a success with SEO and you really can excel with it.
And I always want to remind people that they
can move mountains with SEO they can win at search
and they can bring in lots of traffic.
And not just traffic but really highly targeted traffic
that really pertains to your website
and who you want to serve.
- Pretty amazing, right?
If you're ready now to go forward
with how to actually do onsite SEO
it's time to catch the full one hour webinar.
I have that video totally for free
right here on YouTube for you.
I'm going to put the link right here.
I'll put the links in the description box below
and I will se y'all next time.
Bye, y'all.