Jiang Ziya
What do you think you are doing
Legend of Deification is about after the apotheoses
Jiang Ziya was demoted to an ordinary human being
And later became a different deity
Chief disciple Jiang Ziya
Now return
As the chief deity
I am the co-director
Taking care of all visual aspects
From initial ideas to the final execution
In 2000 I went abroad to study computer animation
After completing my graduate study I worked in Blizzard Entertainment
Later left as the director of character design
My job was to create all the characters with my team
While with the Legend of Deification project
We started from scratch
To build a new universe
More than 1,000 people participated in the project
Over 1,700 shots, took a year and a half
We explored the Shanghai Mountains
From bronze ware to Chinese oracle bone inscriptions
From the style of buildings
To the pattern and style of clothing
All the design is based closely on our research
The logo of Jiang Ziya is based on oracle bone inscriptions
Jiang is an old-fashioned man
He is a product of the ruling system
So a big part of his face
And the general shape of his body
Are constituted of triangles
You are obsessed
Reveal your true self
Shen Gongbao
The secondary character Shen Gongbao
He is kind of a blockhead
Silly, with a square face
Always seems unconcerned, tall and sturdy
But the lower part of his body is disproportionately small
Looks unstable
I can't remember anything
The bracelet is my only connection to the past
The female protagonist Xiaojiu is a light person, very soft
Meanwhile she is tough and a bit imperious
She has a scar on her ear
Cut off the fox demon's ear for reward
Save me
Cut her ear
People have been talking about Jiang Ziya's feather cape
But it's actually not feather
It's leaf vein
He is nature-oriented, he doesn't kill
We were worried
That Jiang Ziya has few lines, and being an old-fashioned man
Would he be liked by the audience
Sibuxiang(the character) was inspired by the idea
That lonely people always have a soulmate in their company
Or it'd be impossible for him to carry on
Long time no see, Jiang Ziya
Jiuwei
You can see a lot shots of the nine-tailed fox in the trailer
It's been a big challenge for our animators
One tail is difficult enough to handle
Let alone nine of them
This moment it's a fox and the next moment it becomes a human
Now it fights with Jiang And Shen
Next it has lines
Our solution turned out to be artistic
The heaven court is a symbol of systematic order and authority
We therefore deliberately infused symmetry into our design
To demonstrate the beauty
Instead it's completely messy in the north sea hotel
The beauty of the hotel is found in its chaos
A mixed bag is a Chinese Jianghu
We are often compared with Ne Zha
When in fact the production is very different
Cheng Teng and I brought the advanced animation concept back from the US
The team and the project
We spent a huge amount of energy and budget at an early stage
And we made plans early on about the process of production and communication
The process had been experimental
And it might be useful for future projects
From now on, what exactly shall we believe
The film probably strikes a sympathetic response among the audience
Amid the epidemic
When the results are unclear in adversity
How do we stick to it
Believe that what we believe will prevail in the end