- Need to know how to post on a Facebook business page?
In this video, I'll show you how to do it on a computer,
a mobile device, as well as some best practices
to keep in mind.
All right, let's get into it.
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My name is Jerry Potter,
and, yes, it rhymes with the boy wizard.
Today, I'm gonna give you a tutorial
on how to post on a Facebook business page.
I'm gonna include best practices
that I've used with many clients over the years
so that you can benefit from those, as well.
There are two main places you should post from
and one that you shouldn't, and the one that you shouldn't
is from right here on your business page
in this posting box at the top,
and the reason is because Facebook is slowly phasing out
the ability to schedule posts from here.
So two places to do it.
So one from your business page up here along the top.
You may see it here or you may have to click More
and then choose Publishing Tools,
and you can hit this Create button,
or the other place is to use Facebook Creator Studio
which is facebook.com/creatorstudio,
and you can see there is a posting box right here,
and this is the tool that more and more people are using,
and I think a great one to get familiar with
because there's so many other aspects to it.
If you want a full run-through of Facebook Creator Studio,
I've linked up to one in the description of this video.
So wherever you are, click in that posting box
or hit the Create button.
Now as I go through, I'm not gonna just show you
how to do it.
I'm also gonna give you some best practices
so that your posts will perform better.
So if you're just doing a text update,
you can simply start typing.
If you want to put an emoji in like I did here,
you can just tap this little button here
and it'll bring up emojis that you can choose from,
and as quick and simple as that is,
I don't recommend that on your business page.
It's hard enough to get your business pages posts
to show up in people's newsfeeds.
So it's really helpful to have an image or a video
or something to grab their attention,
but if you wanted to just do text,
you can just put your text in like that.
One best practice I will give you is
if you're going to have a lot of text,
don't put it into one big block.
People are just skimming.
So if you break it into different paragraphs,
even if it's just one sentence per paragraph,
it makes it a lot more readable for somebody going quick,
especially on their phone.
So if you are doing a video post,
there's a couple ways to go about it.
The simplest way that I often do
is I will just drag the image that I want to use
right into the post.
Adds it to the bottom,
and then I can add my text here at the top.
Video post same thing, you can drag it in.
It will add it to the bottom here.
There's a couple more aspects to a video post
that I get into in another tutorial,
and I've linked up to that
in the description of this video.
It'll show you how to choose a thumbnail
and add captions and things like that,
and then of course at the top you would just add
whatever text you wanted to have.
The dragging and dropping your photo and video files
is the quickest and easiest,
but you can also click this Photo/Video button here,
and then you can actually go and select photos or videos
from your computer if you're more comfortable with that,
or you can create photo albums, photo carousels,
which is when the pictures come up side by side
and people can swipe through them,
slideshows, and more.
So you can play around with those
if you wanna get creative with your photos.
If you're wondering how to share a link
on a Facebook business page,
here's something to keep in mind.
Facebook's number one goal is to keep people on Facebook.
That's how they make their money, right?
So they can show more ads.
So if you are sending them off of Facebook,
the algorithm is not a huge fan of that,
but sometimes you got to get people to your website
or to a sales page or whatever it might be.
So I'm not saying don't share links,
but before you share a link to somebody else's site,
a news article or something like that
just really think about if it's going to benefit you,
and if you are gonna share a link, here's how to do it.
The first thing you would do is paste the link
into your posting box like that,
and hopefully it's a high-quality link
that will bring up its own image.
You can see the title is down here, as well,
and once this is populated and you have it there,
you can actually delete that text.
You don't need it anymore.
But I would suggest adding something
that compels somebody to click your link.
A couple more things to be aware of when you are posting.
You can actually tag other business pages if you want to,
and the way you would do that is by
hitting the @ symbol and then typing the name of their page.
Now if it is a very popular page name, in other words,
a ton of pages have it, and the one you're trying to tag
is not the most popular, you may have trouble
getting it to come up in this list,
but otherwise hopefully it will come up.
Once you see it in the list, you can click on it,
and then it will actually show up blue in your post,
and then they should be notified,
if they monitor their page's notifications,
that you tagged them in your post.
They might even share it.
Now if they don't come up when you start typing their name,
couple things you can try.
One, is go to their actual Facebook page
and see what their user name is,
and then type in their exact user name after the @ sign,
or the other option is type in,
and this has been working more recently,
type in their actual page name including capital letters
and spaces and that increases the chances of it coming up.
Once you've got the post exactly the way you want it,
then you come down here and you can choose to Share Now
which means it will go up right away,
and you see this Share Now button here.
You can choose to schedule it, and if I click on that
it will actually give me a date box and a time box,
and I can tell it when to go up,
or some pages have this, it'll say suggested,
and it'll actually suggest the time that your page
has gotten a lot of engagement in the past
at as a good time for you to post now.
I never use this box down here, but if it's a post
that you want to stop showing up
after a certain amount of time, because it's about something
that ended or contest or something like that,
you can say Stop News Feed Distribution,
and it will still show up on your page,
but you can go through and tell it to stop coming up
in other people's feeds at a certain time.
So that's what you would do if you gonna schedule it.
When you were done, you would just hit Schedule,
and now you'll see it says later here.
If I hover over it, it shows me when,
and then I can hit the Schedule Post button
when I'm ready.
Another option is to backdate it if you want it to show up
in the feed on your business page.
You could put it at a previous date,
or if you wanna come back to it later,
you can go to Save Draft.
Generally all business page posts are public,
and if you're trying to get people
to be aware of your business,
then you might as well keep it public there,
but you do have a couple of other options here.
You can choose Restricted Audience
if you wanted to have an age restriction on it.
You could also have it only certain location,
certain states, different things like that
which can be helpful, again, if you're offering
a special deal to a people in a certain area.
News Feed targeting, this is something I haven't seen
as very effective unless you're putting money
behind your post as a boost or an ad,
but you can go through and say okay,
this post is about baseball.
So I think people who are fans of baseball
are more likely to like this post.
So let's show it to people with baseball.
Other people may still see it though.
You can also choose age, gender,
locations, everything like that.
So just so we are clear, Restricted means
the people that you don't have selected
will not be able to see it.
News Feed Targeting just means that Facebook will try
and show it to people that you have in that group,
and then Top Fans, this will show it to people
who are most engaged with your page.
So if you had something that was a little more inside
for your most active people, you might choose
that Top Fans one.
Like I said, most of the time,
public is the best way to go,
and then if you wanted to boost your post ahead of time
before it goes up, you can click that button to boost it,
and if you'd like a tutorial about boosting
and best practices, you can find one
in the description of this video.
If you wanna see what it's gonna look like,
you can hit Preview, and it'll bring up
a preview of the post.
Here I can click Mobile and see how
it'll look on mobile devices,
and then when I'm ready, I just hit Scheduled Post.
Now let's say you put it up,
and you realize you messed it up.
I'll show you how to edit your post
afterward in just a second.
Now your scheduled posts will show up here
in publishing tools.
In Creator Studio, it'll show up under your Content Library,
and even on your business page, it'll show up right here.
It says, "One scheduled post."
If I click on See post, then it will show me
the post that we just scheduled.
Now if you wanted to edit your posts,
you would simply go back to it the way that I showed you.
If it hasn't gone up yet, you can hit Edit right here,
and then you can edit the text.
You can't actually change the image.
I've seen it work occasionally, but almost never.
So if you've seen it work, yes, it does occasionally,
but don't count on that.
If you need a new image,
generally you're gonna recreate the post,
but otherwise you can edit the text all you want,
and if the post has already gone up and you want to edit it,
then find the post on your page,
click these three little dots here,
and you can say Edit post right there.
This is a video post.
So there's more that I can edit on this one,
but you can see I can edit the text.
If you're somebody who does as much as you can
from your smartphone, easy to do there too.
Just grab the Facebook page manager app
in the Google Play or iOS App Store.
This is specifically for managing Facebook business pages,
and once you're in there, you can see right underneath
the big call-to-action button,
on my page it says Visit Group,
yours might say something else,
right underneath that it says Publish, tap that,
and then after that the options are pretty much the same.
You type whatever you want.
You do have different colored backgrounds
you can choose from, and then down here,
if you tap on those, you'll see the options for photo,
video, live video, everything like that.
Other than that, it pretty much runs
like the desktop version.
A question I often get is how often
should I post on my Facebook business page.
Well, I've got a tutorial all about that
on the screen right now.
If you don't see it here, the link is also
in the description of this video.
And as promised, six ways to cut
your social media workload in half.
You can grab the link to that on your screen in a second
or in the description of this video.