- Hey y'all my name is Kori Ashton,
welcome to another WordPress Wednesday.
Today I'm going to be showing you
seven different resources
that you should be using
moving into 2020.
Anything inside the WordPress world
can be effected by these seven resources
I'm about to give you.
They're gonna improve your online marketing.
They're gonna improve your snooping tools
on researching online.
And they're gonna improve
every single one of your projects
with your clients.
I'm gonna show you right now,
and guess what, the majority of these
are all in the budget of free.
You got it.
Let's go look at 'em.
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So the first one I wanna show you
is whatwpthemeisthat.com
and don't worry about it
I will put the links to all these
in the description box below
so you'll be able to click on them and go.
So you can just click show more
and check 'em out.
But this particular website here,
if you come in here and type in
any URL you want,
you can see what a theme
that was actually built on
so if you're looking at a really cool website
I don't know something like davematthewsband.com
you can always grab the URL up there.
And come over here to whatwpthemeisthat
and search for it.
And it'll let you know.
So it'll give you the theme name.
This one is obviously a custom theme.
But if it were running on Divi or Avada or
some other standard theme,
it would give you theme name there.
And a little bit more information about it.
I'll show you another one here.
I really like Boston Market,
their chicken is phenomenal.
If you've ever had their chicken.
I'm gonna throw in their website and let you see
that they're running on WordPress as well.
And they again have a custom theme
called Boston Market.
But you see here that they show
that they are running a WordPress plugin.
Rev Slider,
slider revolution.
There it is right there.
So I'll give you some other little quick details
about the website about the theme
that's being used.
So check out this resource
and test your favorite site
to see what theme they're using.
Let's say that that comes back with
it doesn't look like it's a WordPress site,
you can jump over here to this website
that is builtwith.com.
Here you can come in here
type in any website you want.
So let's use Boston Market again.
And once you type that in and click enter
you're gonna just kinda drag down here
and see all the different types of technologies
that are combined inside of this website.
You start to see here some familiar words
having to do with WordPress, ThemePunch,
oh, right here WordPress plugins happening.
You start to see right away
that we've got some really cool WordPress stuff happening.
So you can definitely see
that it is built on WordPress.
You see here are the content management system
is WordPress.
So if you have another website
that you're interested in knowing
what that website was built with
you can come to builtwith.com.
Check that out.
Now I mentioned Gtmetrix several times
on my channel here.
I really do like this website though
because you get to see how quickly everything loads
and we're just gonna continue to use Boston Market
and we're gonna test the site.
So you can type in any URL whatsoever.
Here, I'm gonna give you a quick example
of why I use this as bostonmarket.com is loading.
I use this whenever somebody calls me up
and says hey I've got a website right now
but I'm really interested in having it redesigned,
revamped.
So as soon as they tell me over the phone
or in person wherever it is,
what their URL is I can come here
to this website
and I type in their URL
so while they're talking,
I'm able to pull up this report
and kind of see really quickly,
what they're already struggling with.
What type of performance their existing website has.
And what are some easy ways for me to upsell them right now.
So immediately I see here
if I had been on the phone with Boston Market
I could say gosh,
your website's loading really really slowly.
I'm not seeing that you have
any sort of CDN in place.
You might be running that but we'd certainly
wanna look at adding a CDN for you
to speed up your site.
You can come down here and see all the different areas
of why the website is loading so slowly.
And a lot of it has to do with images.
And caching issues.
So you can definitely come here and open up
each one of these little guys
and start to see what's happening.
There are 99 static components
without a far future expiration date.
So those are expired headers.
Here's the CDN,
the content delivery network
that needs to be used.
There's a bunch of files here
that are not pulling from something like that.
You wanna be certain to have that in place.
Especially on a site like theirs.
That gets absolutely inundated with traffic
every single month.
You wanna be sure that this
is loading a lot more quickly.
This is the other page right here
this section right here
that says fully loaded time.
You want that to be below
three seconds every time
if you can be below three seconds.
So the fewer requests that you have over here
a fewer number of times
that your website has to go to the server
and grab files and grab anything
from the server
is better, faster right?
Faster.
So you want this number to super low.
You want this number to be super low.
And you want this to be an A hopefully a
and definitely not an F.
Gtmetrix.com.
Another resource that you've gotta have ready to use
is Google Lighthouse.
So again, I've got the links for these
in the description below.
Click on the show more and check these out.
Lighthouse is a really cool resource
that you can just add to your chrome browser
and check any website
and I'm gonna show you right down here why I love it though.
Because it not only checks for performance
comparable to Gtmetrix,
but it also checks for accessibility,
best practices, and SEO.
Giving you a score across the board.
And giving you some ideas
of how to fix those things.
So please, please, please,
consider using Google Lighthouse in 2020.
Add it to your Chrome browser so that every website
you visit you can do a quick report on
and watch your clients just immediately go
oh my goodness, this person knows their stuff.
I wanna hire them because they're able to improve
all of my numbers across the board.
And you all know if you watch my channel
Divi is still my favorite theme.
I would be remiss if I didn't tell you
to please be using Divi moving into 2020.
This is the theme.
This is actually the highest selling theme
in the world right now for WordPress.
the thing I love most about it
is going to be that it's a one time a year
license fee on unlimited websites.
So once you get to know Divi
you're able to just use this thing
over and over and over again.
And it has a huge powerful page builder inside of it.
I've got a lot of videos on it.
I'll add that to the description box below as well
of you'd like to learn more about the Divi theme.
This is a fun one you guys.
This is one, answerthepublic.com.
This is a really fun one if you're struggling
to figure out what to do inside of your blog.
So let's say that you have a blog
and you are writing about I don't know,
let's do dog food, right?
Dog food.
Let's go get questions.
Click that, get questions.
This is gonna load here.
This is gonna take a few seconds.
It's gonna load.
And give us all sorts of ideas
that we can be using
to write articles.
There's a hundred
see this right here up at the top.
There's 177 questions that it just spit out for us.
Of how, what, will, can, where, which
and you can read just a few of these.
Like is dog food high in protein?
What dog food is AAFCO approved?
What dog food is on recall in 2020?
What dog food is best for pancreatis?
Will dog food harm my cat?
All of these questions can be used to spark an idea
inside of your world
to start writing blog articles.
These are great questions
that are common online.
Here's 140 prepositions
as you're scrolling down you're gonna see
dog food is grain free better?
Dog food is,
dog food is it good?
Dog food is high protein.
Dog food is kibble.
Dog food is Instapot.
Oh! that would be wild, right?
Instapot dog food, I kinda like it.
Dog food without chicken.
Let's say you need dog food without grain.
So things like this that just kind of pop in your head
and go man I really struggle with learning what to write.
Inside of my blog.
You can come here.
You can even download a file.
And print these out.
Here's some topics alphabetically.
So again if you're struggling you can come here
and just check this out.
Dog food allergy symptoms.
Dog food best.
Dog food seizure.
Dog food cheap.
Dog food container.
You can talk about the best containers.
And do a comparison chart for that.
Dog food for puppies of course.
Dog food for kidney failure.
All sorts of resources and ideas
when you are just at a complete halt
as to what to write about.
This is a really cool resource to come to.
Let's do one other one really quickly
just to get an idea of how different it can be.
Quilting.
Let's go.
And see what questions it comes up with.
It's pretty cool.
I've used this many, many times
when I'm brainstorming with a client
on their blog writing calendar.
Which cottons for quilting?
Who does quilting near me?
Why is quilting used?
Why is quilting fabric so expensive?
What's another one up here?
When was quilting introduced in America?
So all of these questions
are just really cool ideas to prompt you
to be able to write an article.
So that's gonna be answerthepublic.com.
And number seven,
and I hope this is a given, you guys.
I hope there's not one of you watching this video right now
that says oh yeah, I forgot to do that.
I am talking about Google Analytics.
That is a free tool.
Everybody should be plugged into your website.
You should be using this tool right here
to monitor all your traffic to see
who's coming and going.
You can see your audience in real time.
You can see an overview of how many people are coming.
And who's clicking on what.
What pages they're going to.
How many new users you have.
What pages are not being visited.
Where they're exiting on your website.
All of this is super important information.
And Google's gonna collect it for you
and issue that up to you every single week
every single month.
And once you start collecting that data,
you can really get a great idea
of what type of traffic is coming to your website.
And then you can move forward from there
and see okay, if I get 3000 visitors a month,
why am I only converting two leads?
What's going on with my content
that's just not registering with my traffic?
I have so much traffic,
I don't have leads.
That's an issue right there.
The struggle is,
if you have you know, no leads,
maybe you also have no traffic,
you don't know that until you're tracking
with Google Analytics.
So please, please get that set up.
Again I'll have videos in the description box below
to help you do that.
You guys,
all of this is so important
to be using moving into 2020.
Please take time to learn each one of these tools.
Bookmark them inside of a little folder
in your browser so that you can get to them
easily and quickly.
And be sure to check out the Divi theme as well.
'Cause that could save you a lot of time
a lot of money.
If you get to know that theme really well
and you're able to use that
over and over again
for all of your projects
as a freelancer,
you're only gonna improve your time
which improves your margin.
Which improves your pocket right?
All right y'all.
I hope you're having a great one.
Be sure to subscribe,
click like.
Leave me a comment.
I love hearing from you.
If you have your own WordPress question
reach out to me and let me know.
You can tweet me.
You can leave a comment here
and I'll try to get back to you
as soon as possible.
Have a great Happy New Year.
Bye everyone!
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