Today we're going to talk about the key ingredient in marketing.
What's the key ingredient patient.
Everyone believes that.
All right.
If I want to do well with SEO or social media, like I would
get text messages from people.
Hey, how do I get a hundred thousand visitors really fast from SEO?
Or how do I get a hundred thousand followers?
I had someone hit me up the other day.
I want to become really popular as a travel blogger.
I was like, okay, cool.
I'm like, what's your site.
I haven't started one yet.
And I'm like, all right, it's you got to go and do it.
And I'm at another friend.
Who's a marketer.
Who's like, how quickly will it be to hit X amount of visitors?
It'll take a while.
It just patients, if you don't have patients, you're not
going to build a massive brand.
You're not going to build a massive following.
I don't care who you are, how much money you have.
Some things just take time and good marketing takes time, Nike, their
brand, that everyone knows that logo, the symbol, the checkmark
people realize it because they've been around for a long time.
Patience is really a key ingredient in marketing.
And if you don't have that, no matter how much money you spend or how
good you are with data or crunching or how creative you are, you're
not going to build a big business.
Yeah, I put up a tweet the other day saying delayed
gratification and resilience.
That's all you need for success.
So this really applies for both marketing and
just business in general.
And in the early days I used to think doing SEO, but when I would torch
a bunch of my own websites right.
And try a bunch of different things easy come easy go.
So I'd probably get the results within a month or so I'd be
getting, 10,000 visits a day, a hundred thousand visits a day.
And then all of a sudden, the next day the site goes down.
And so I've learned over the years, you just keep
compounding you, you act with.
Impatience in general each day when you're taking actions, right?
You're moving very quickly, but just the older you get, you understand
that, oh, it just takes time.
Most people that don't make it, they try to rush things too quickly
and a lot of startups by the way.
And I'm using startups as an analogy.
They fail because.
It's premature scaling.
They scaled too quickly.
And I think, bringing this back to marketing for a little bit, I used to
think, oh, with paid ads, I can hit lightning in a bottle immediately.
And sometimes you might.
But most of the time it's a lot of iteration.
Like for example, this book funnel that we're doing with
leveling up, we've been constantly iterating on it and slowly, it's
getting more and more profitable.
And it's a very long play.
In the very beginning I was like, okay, do I want to
really put my back into it?
And I burned all my relationships and go for that bestsellers list.
We sold about 6,000 books or so, but that didn't hit the bestsellers list.
But I know longterm we're going to do it.
Like I'm calling it out right now on this podcast.
We're going to do it.
All the iterations, like we, we have a standup for all the
different funnels that we have going on to figure out the
funnel or to figure out paid ads.
Like you have to keep iterating on your creatives, the funnels,
the little tweaks, and just keep looking at the numbers.
And keep tweaking there.
And that's what it takes to win over time.
I think, again, this applies to marketing and business.
You're just constantly experimenting over and
you're you have an open mind.
Neil Knight, like I've been wrong.
Many times.
Neil has been wrong many times over the years that we've done
this podcast and we admit it and we quickly move on because
we've become numb to it.
Yeah.
And whatever you're trying to do in marketing, what you'll find
is it's not going to work out the way you want, especially at the
beginning, people running campaigns like Eric, he's doing a book funnel
campaign, and he knows this, but when you see other people running
BookFunnel campaigns and they're super successful, like a lot of
marketers think I'm going to pop on up and I'm going to do really well.
And I'm going to end up selling a ton of books and crush it on Facebook.
Yeah, but it takes a lot of fine tuning.
Usually most things don't work out of the box, especially in marketing.
So you need to be patient even SEO.
Oh yeah.
I know the formula to SEO.
Good content.
Get the social shares, build links, optimize my code,
work on user experience.
This, because you do all that stuff doesn't mean you're just
going to pop up to the top.
A lot of things take iterations.
And remember, even if you're doing things really well.
Your competition is also doing things really well.
So how do you keep winning?
You gotta be patient, just keep at it.
I don't think I'll say it from my side is a lot of marketing
that you see, especially from the internet marketing world is a lot
of hype and instant gratification and that's helping sell.
But at the end of the day, they.
These internet marketers, aren't able to sell courses
based on patients, or waiting.
That stuff is not sexy.
And people don't want to wait for that.
Neil, you want me to say something?
Yeah.
No, never.
I have you ever seen a cortisol when someone says you can get rich slowly?
Yeah.
Just be patient.
Just invest, just buy and hold like that.
That's boring.
People want the new thing.
They want the height.
They want the Lambert DDS.
They want the big houses.
And then I'm telling you like Neil and I were in our mid thirties now.
The instant gratification stuff never works.
We just learned that delayed gratification, buying a
whole buying and holding and doing the boring stuff.
That is success is inevitable.
If you do that, both on the marketing and the business
side, Neil, I think that's it.
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