- [DRock] Wait, so what happened?
What did you say on Snapchat?
- [Gary] I just put three pictures of the place I sent.
- [DRock] Not like, "Hey, let's meetup," or anything?
- Three pictures. - [DRock] Yeah, that's nuts.
("Always" by Jura Kez)
- [Ryan] GaryVee! - [Gary] 'Sup guys?
- [Usama] Nice to meet you.
- [Gary] How are you, man?
What's your name? - Usama.
- [Gary] Usama, how are you?
- Good. - [Gary] How'd you guys,
how'd you guys find this?
- Do you really want to know? - [Gary] Yeah.
- Snapchat, Instagram, Twitter.
- [Gary] What'd I put out? Yeah?
- You posted a picture of the restaurant inside.
- [Gary] And you figured it out?
- We went on Google Maps
and went through every single restaurant--
- [DRock] (laughs) That's... - on the street
and I saw the blue lighting and the drapes
and we found you here.
- [Gary] I'm impressed, baby. Good fuckin' work.
- Being persistent.
- [Gary] I love it, I love it. I love it.
- [DRock] How many restaurants did you go through?
- Oh, well we live in the area.
We're down the street.
- We knew it was somewhere along this area.
He noticed RBC building.
- I actually take this way to go to work every day.
- And we live down the street there, man.
- [Gary] Awesome. - We had to come meet you.
- [Gary] Hey. - Hey.
- [Gary] How are you?
- I was the one who Greyhounded here.
- [Gary] I saw your Greyhound picture.
That's fucking crazy, man.
Where are you coming from?
I'm coming from Waterloo.
- [Gary] And how far away is that?
- [Usama] 45 minutes to an hour.
- It's like two hours on a bus. - [Gary] Awesome.
- [Ryan] On a bus, it's more, yeah.
- I run a small startup so I thought
I had to come pitch it to you. - [Gary] Thank you.
Hey, man. How are you? - Arslan, nice to meet you.
- [Gary] Arslan, nice to meet you, man.
- Been following you all day. - [Gary] Thank you.
- Didn't get a chance to go to-- - [Gary] The conference?
- the conference unfortunately. - [Gary] Yeah.
- Getting married so lot to do. - [Gary] Oh, congratulations.
Congratulations. Awesome.
Hey man.
- Hey, how's it going? I can't believe you're here.
(group laughter)
I live like two blocks down the road,
I'm just kinda like-- - [Gary] You're like,
"I know where that is. I'll go." Awesome.
Well, cool. You want to take a quick photo?
I know you guys have been waiting.
- [Usama] Yes.
- [Gary] I need to get back into my meeting.
I'm actually, I actually did post this stuff just now
but I'm going back in for at least 15 minutes.
I was like in 15 minutes, maybe somebody will show up.
- [Ryan] Alright, what sign are we doing, Gary?
(group cheers) - [Man] Gary!
- [Gary] Hey man. Want to take a picture.
- [Man] Yes. - [Gary] Let's go, let's do it.
- [Man] I got one question for you, man.
- [Gary] Yes? - [Man] I'm an entrepreneur.
I always invest and I never get tired of it.
When is it enough to invest and when do you know
you shouldn't take money out of your existing business
to put on another one?
- [Gary] That's a tough question.
Take it again.
- [Man 2] Gary, where's Rick?
- [Gary] I don't know where Rick is.
I want to kill Rick. (group laughter)
It's tough, man. I didn't invest in Uber in the Angel round
'cause I was tired of investing in everything.
- Right. - And it cost me $400 million.
- [DRock] Hey guys, watch out. - [Gary] So there's no right,
there's no right answer. - [Man] Right.
You just got to feel it. - [Gary] You gotta feel it.
- Got it. - [Gary] I'm not gonna
be able to answer that for you.
But, you can't invest in everything.
If I invested in everything that ever was pitched to me,
I'd be fucking out of,
I'd be homeless on the corner around here.
Cool, man. Thanks for coming. - Thanks a lot, brother.
I appreciate it. - [Gary] Thanks for coming.
Thanks for all of you coming.
- [Gary] Hey man. - Gary, I'm Marty.
Marty Sieson, I just want to say thank you.
You and Casey from New York have inspired me
and I'm sure a lot of people here.
- [Gary] Thank you, brother.
- Be real, be honest and just work hard.
- [Gary] Thank you, man.
- I just can't thank you enough for that.
- [Gary] Thank you, man.
- I just have one question. - [Gary] Yep?
- As a hustler, is it okay to take a day off every week?
- [Gary] Of course. I take four hours
off every Sunday in the fall. (group laughter)
Of course. I mean, look, my big thing and
I think it's good to have you guys here for clarity,
I'm no so worried if you take four days off.
I'm just worried about what you do when you're on.
I always tell people like,
that's why I did the Arianna Huffington episode.
I want people to sleep. I sleep. Sleep's important.
I sleep five or six or seven hours, not one or two.
People get caught up in
the romantic point of view of these things.
You can take 10, I took two weeks off in August just now
as a lot of you guys know.
First of all, we're all different.
I have a lot of natural energy.
My brother has, as some of you may know
if you read what he wrote when he left Vayner,
AJ has Crohn's Disease, right?
Which drains him so he can't work that way.
The way I do it or Casey or this guy,
we're all different.
The punchline though is if you're complaining
and you aren't working as hard as you possibly can,
that's the problem.
Complaining that you're not getting yours or it hasn't
happened and having enough time to play Pokemon GO or Madden
or watch "House of Cards," that's a problem.
But if you're fucking grinding and you need a day to
be with your boyfriend or girlfriend or your family
or just to fucking veg out, that's fine.
Of course, that's fine.
And most importantly, who am I to say?
Everybody's got to do them.
My big thing is, one thing I haven't done a good job of,
that I've been talking to DRock and team about is
a lot more of the things that I want to do is like
if you complain, and then go into my rant.
Like, I don't know.
I have friends that make $42,000 a year, work 9 to 5
and are fucking pumped.
They're the last people that I'm talking to.
They're happy. But for so many people,
why so many of you are here,
you know, if you're hungry for something,
I hope you understand that if you're hungry to have this
or have great shit or you're gonna buy the Maple Leafs
or talk shit like that, you have to fuckin' work.
- [Man 2] Go Leafs!
- [Gary] Awesome, man.
- [Man 3] Gary, can I ask you a quick question?
- [Gary] Yeah. - So, first of all, your content
is awesome to the point that I watch it every day
and not to weird you out but popped up in my dreams
(group laughter) how deep, so deep.
Yeah, DRock, you know.
- [Gary] You dream about it, DRock?
You dream about me? (group laughter)
I love you, brother. I love you.
- [Man 2] Nothing weird, nothing weird but that's...
So, I'm all about content.
I'm a digital strategist so I look at the whole online
presence and I help businesses get business results--
- [Gary] Yep. - with online presence.
What I struggle with is how to scale but also do I specialize?
Because I'm generalist by nature
and I'm fascinated by social, search,
the whole gamut of content.
- [Gary] Then that's what you should do.
- Right. - [Gary] Just 'cause somebody
else has had a success in going deep in something.
Like, I continue to invest in things and
am crazy in startup shit randomly.
Because you've got to reverse engineer yourself.
- [Man 2] Right. - Just 'cause somebody said,--
- [Man 2] Everybody on the internet they're like,
"Well, we live in this world. You gotta specialize."
- [Gary] I don't believe that. - Right. Okay.
- [Man] Nice. - [Gary] You have to understand,
you also have to know how you function.
Like I know that 30% of shit I do is gonna fail
and I'm gonna lose money and waste time
but I need to do that to make the other 70% go
because I can't just concentrate and go deep.
I need to get my entrepreneurial nut off.
You know? And so, that's just the way it's gonna be
and the net score of my 70 working
and throwing money and time in the trash on the 30
is gonna be greater than other people's 100
'cause that's how I function.
- [Man 2] So if I'm fascinated with
all industries, all businesses-- - [Gary] Fucking go.
- [Man 2] Just do it, right? - [Gary] Go, yeah.
- [Man 2] Okay. Can I take a quick photo with you?
- [Gary] Yeah, let's do it.
- [Man 2] Would one of you guys mind doing that for me?
- [Man 3] Yeah, let me take it for you.
- [Man 2] Thanks, Gary. - [Gary] You got it, brother.
- [Man 3] Done.
- [Gary] Can you guys do me a favor
'cause I have to go to something else at some point
'cause there's so many of you?
Why don't we do pictures and signatures real fast
and then whoever wants to hang and like have
deep fuckin' philosophical theses. Yeah, let's do it.
(indistinct chatter)
Got it. I'll hang for that, too.
- [Man 4] In a world where nobody's doing it,
how do you convince customers to
actually start e-commerce and get into it?
- [Gary] It's hard.
Guys, can you let this guy through?
Cool.
You don't.
You can't convince people.
- [Man 4] Gotta convince yourself.
- [Gary] No, you gotta basically just ask everybody
and then have somebody break through.
- [Man 4] Alright, 'cause there's so much
complaining from all the competitors--
- [Gary] I get it. I get it.
- but you know you can provide something so much better.
- [Gary] I get it. - Yeah.
- [Gary] What too many people do is try to spend
too much time, it's kinda like what I'm trying to do right now.
Instead of answering every question,
let me just get to as many people as poss,--
- [Man 4] Yeah. - and then too many people
when they sell, they want to like go so deep
and meanwhile there was so much else to be done.
I think one of the biggest reasons I'm a good salesman is
I'm never interesting in convincing anybody.
I've always sold things that nobody believed in.
E-commerce in 1996,
social media in 2006.
People didn't believe in it. - [Man 4] Yeah.
- [Gary] I just didn't care.
I had no time for you to convince you.
My whole punchline was always like,
cool, I'll see you in 2016. You know?
(indistinct chatter)
- [Gary] What's that? - [Mohamed] My biggest strength?
- [Gary] What is your biggest strength?
- [Mohamed] Yeah.
- [Gary] You're asking me what your biggest strength is?
I'd probably say fucking tenacity.
(group laughter) - [Mohamed] Yeah.
- [Gary] What's your name? - Mohamed.
- [Gary] M? - [Mohamed] M-O-H-A-M-E-D.
Thank you so much. - [Gary] You're welcome, man.
Good luck to you, man.
Let's take a photo. I'll be right there, bro.
- Good. How do you separate your personal brand
versus your external brand?
So to give you an example,-- - [Gary] Mark? M-A?
- [Mark] M-A-R-K, yeah. - promote a personal brand
like yourself. Like you have VaynerMedia,--
- [Gary] Yes. - and you have Gary Vaynerchuk.
- [Gary] Yes.
- How do you distinguish the two?
How do you keep them separate
without trying to get them intertwined?
- [Gary] I don't worry about it whatsoever.
People overthink that shit all the time.
VaynerMedia's a company.
It has 700 employees.
If somebody's confused and sometimes they are,
a CMO of a big company will come in and say,
"Hey, I want you."
I'm like, "There's no me. I'm not for sale.
"There's VaynerMedia.
"You'll have Rick and Steve and Susan and Carla."
And that's it, right? - [Man 5] Don't say Rick!
- [Gary] You know what I mean?
So, I just explain it when it matters.
- Awesome.
- [Man 6] When are you buying the Jets?
- [Gary] One day, man. I'm not worried about when.
Thanks, Mark. I wish you well, man. Yeah.
- Hi. - [Woman] Hi.
- [Gary] How are you? - Nice to meet you.
- Nice to meet you.
- [Woman] Can I ask you a couple questions?
- [Gary] Yeah.
- [Woman] How do you go through you dreams
when you're dealing with a parent going with the depression
and you have to spend your time with them?
You don't want to abandon them.
- [Gary] It's tough.
It's what I did the first 10 years of Wine Library.
What people don't know is how much time I spent with my dad.
- [Woman] Yeah. - I get it.
The answer is I don't know.
For me to answer that question for you is just inappropriate
because it's such a challenge.
What I will say is this,
and this is what kind of changed my behavior
you're gonna regret it so much and
you're gonna take it out on them eventually.
- [Woman] If I don't go for it? - [Gary] Of course.
You're gonna wake up at 50, 60 and 70
and blame your parent for the time they took up
where you didn't do your thing
and you're gonna eventually make that relationship worse.
So what I did was I chipped away at it, one by one.
I used to spend three hours a day in his fucking office
and be his psychiatrist. Then it became two.
Then it became an hour and a half.
You're gonna have to figure that out
because either you're living your life for yourself
or you're living it for somebody else.
- [Woman] Alright.
- I'm saying that very empathetically.
- [Woman] Yeah. - 'Cause we all have
different situations but it's just black and white.
- [Woman] Yeah. - There's no, there's nothing
I could tell you other than you're gonna wake up
in 30 years and you're gonna blame everything
that you did not accomplish on them
for taking up all that time.
- [Woman] And that regret is gonna be
bigger than the regret of abandoning them?
- Correct. I think so.
- [Woman] You think so? - I think so because
I don't think you have to fully abandon them.
- [Woman] Yeah. - But you need to find,
you need to make sure that the cadence
of the amount of hours you put in isn't too great.
- [Woman] Yeah. - You know?
You also have your whole life to live.
- [Woman] Yeah. - I don't know what
your family situation is but I look at like
what's my responsibility to my children versus my parents
to myself to my spouse.
There's a lot of variables. - [Woman] Yeah.
- [Man 7] What you did today,
the $50,000, I lived in (inaudible) my whole life
so me with (inaudible), I know exactly where he's coming from.
Me, a lot of people tell me like, for me that's motivation.
That's another 'cause never in my, you can take a picture--
- [Gary] Let's do it. - while we talk 'cause I know
other people need to get a shot.
But, my whole life, I worked three jobs there.
Pushing buggies, all that.
So you doing that, I want to get in touch with James
and help him out. - [Gary] He's on Twitter.
You can see him, you can find him.
Good luck to you, man. Good luck, man.
- Alright, thanks. - [Gary] Nice to meet you, man.
- [Man 7] Nice to meet you. - [Gary] Yeah, stay well.
What's your name? - Martin.
- [Gary] Martin. - I had a quick question.
- [Gary] Go ahead.
- Okay, I'm a music producer, right?
- [Gary] Okay. - I started about a year ago.
Lot of Crush It!, hustled my ass off.
22,000 subscribers on YouTube, thanks to you.
- [Gary] Good for you, man.
- I got you to thank. - [Gary] Thanks to you.
You listened. - Straight up, man.
I'm reaching that ceiling where it's like
I'm trying to get my beats to major artists
but it's so hard, right?
I feel like I have talent.
I could be working with J Cole or Fat Joe, all those guys.
20,000 subscribers, it's hard to get in contact with those guys.
- [Gary] You got to be patient.
- [Martin] How would you recommend?
- [Gary] Cold email them. - [Martin] Yeah?
- [Gary] Cold email them.
Shit works. - [Martin] That's it, eh?
- [Gary] Yeah, if they like your shit.
People are looking for beats. Always.
- [Martin] Yeah. - [Gary] And they'll,
all the guys at the top, and I know a lot of them,--
- [Martin] Yeah.
- [Gary] They'll always spec listen.
- [Martin] Okay. - [Gary] Sure, because their
game is finding the next shit. - [Martin] Okay.
- [Gary] So no matter how big they are,
you just have to hustle 'em.
Hit them up on social, hit them up on email. Yeah.
- Taking on a social mission stuff.
We have the center for social innovation,
we have a lot of (inaudible) going on,
how do you see as a social
entrepreneur taking on that market?
- Thanks, man. - Meaning social cause?
- Yeah, like social cause entrepreneurship.
- [Man 8] So kind of like how Kind Bar did it.
- [Gary] So, I think most of those companies are
straight full of shit and use, (group laughter)
I'm being serious. - Yeah?
- [Gary] I think all the people that
follow TOMS Shoes and were like,
"Oh, if you buy one hat,
"I give some kid in fuckin' Uganda a hat,"
and then they mark up the hats enough to pay for the give--
- [Man 8] Yeah, yeah, yeah. - are straight fuck faces.
So, I think that
social good is great
and people should do it and I actually don't think
there's any difference in marketing a company that's got
good DNA versus a company that's just in it for the dollar.
I genuinely don't believe that Kind Bar
has any fundamental different
marketing strategy than Snickers.
The difference is that if they're smart
and they get their story in front of people that give a shit
about what Kind Bar talks about,
it becomes a variable to what they can sell.
But the strategy at the North Star is not different.
- [Man 8] Hmmm.
- What they're saying is different.
- [Man 9] Preach. - [Man 8] Amazing.
- [Gary] Yeah. - [Man 8] Thanks a lot, eh.
- Cool, man. Good luck to you. - [Man 8] Appreciate it.
- [Gary] Dude! Dude, how many
fucking Snapchat Stories do you want?
- [Man 10] I love you. - [Gary] We're on our
fuckin' seventh Snapchat. - [Man 10] I was in bed but--
- [Gary] I do too but fuck.
- [Man 10] I saw you, I came out.
- [Gary] Jesus. - [Man 10] I was in bed.
I love Gary, guys. - [Gary] I love you, too.
Alright, I'll see you guys later.
If you're talking video, it's all Facebook.
- [Woman 2] For web series content?
- [Gary] Yes. Yes. - [Woman 2] Okay.
- [Gary] Facebook is substantially bigger
and has more upside than YouTube.
- [Woman 2] Okay, cool. - [Gary] Yeah.
Deep, deep, deep. Yeah, let's do it fast.
Hurry, this guy's gonna run you over.
Bye guys. Love you. Thank you.
Thanks for coming out. I love you guys.
Thank you.
Ooph.
("Always" by Jura Kez)