hey guys happy thursday thank you for
joining me for a new video today
i'm going to follow up with my redbubble
monthly income report
and do the month of september i'm gonna
deep dive into my sales
talk a little bit about what was working
what didn't work what niches
sold best give you my overall sales
figures you know how many sales how much
money was generated you know the stuff
that i know everybody cares about
most and uh try to point you in the
right direction for what we can do in
october to increase our sales and i'll
talk a little bit about my strategy as
well so i'm gonna go jump on my computer
and we can get started
alright guys thank you again for joining
me real quick before we dive into the
redbubble sales report let me introduce
myself for the new viewers i'm ryan
hogue i've sold over 1.8 million
on amazon to date if you would like to
follow the links in the description i've
got a free 8 day print on demand mini
course it's very thorough you'll enjoy
it
i've got a print on demand facebook
community i'd love to have you there if
you want to subscribe to my channel you
can follow my progress as a print on
demand seller
via my monthly income reports that come
out on the first day of each month and
last but not least i have a full print
on demand course
10 modules over 80 lectures full
spectrum knowledge transfer from me to
you
you can find out more using the link in
the description all right let's talk
redbubble
so we're going to be looking exclusively
at the month of september
2020 i was able to generate 286.62 cents
in earnings on 93
sales and by the way you can get this
picture of your sales report on your own
redbubble dashboard just go
into your top right navigation and then
click dashboard and it should be
somewhere near the top
alright so here's a glimpse into my
earnings breakdown by artwork i'm not
going to go through all of the
products that i sold or all the designs
i sold but that first one there you can
see
one product sold this is my most
profitable product on the month
i only sold one but i made 20.99 from
that one sale and i went and i looked
and that was
sold on a canvas print and then this one
right here the third one where you see
one product sold twelve dollars three
cents
uh total profit that was on a hoodie
believe it or not
so the niches as far as they go and this
isn't really saying too much like if you
want good niches
tune in on sunday nights when we do top
five niches of the week but this is just
giving you like
high level category niches and honestly
i'd say all five of these were
evergreen i the one in the fourth the
four spot
is a sticker that i sell year round and
it is
related to sports but i mean it sells
you around so you had an evergreen
design for jobs evergreen design for
jobs
evergreen design related to alcohol
evergreen design related to sports
and then evergreen design that was just
a general internet meme basically
here's a breakdown by product type this
chart's a little hard to read but
you can see there that stickers
represented 32.5
of my total sales uh classic t-shirt
represented 13.3
the problem is that the t-shirts get uh
split up into different
sections so you've got like classic
t-shirt at 13.3 percent graphic t-shirt
2.4
fitted scoop t-shirt 1.2 percent
essential t-shirt six percent
um even stickers there's transparent
sticker over there two point four
percent
uh what else what else tri blend shirt
four point eight percent so i mean
pretty pretty well diversified keep in
mind guys also i'm transparent about the
fact that like
because i am trying to you know
streamline and automate so much of my
print on demand stuff so i can do stuff
like daily youtube videos
uh i i'm not like going in and really
trying that hard to make my redbubble
shop as good as possible
there's nothing wrong with doing that
and i recommend that you should do that
if you're not on like amazon merch or if
you're not on
etsy and printful both of which i think
would probably reliably
make you more money than redbubble also
amazon fbm through seller central but
uh so the reason i said that is because
like when i'm uploading to redbubble
it's pretty much primarily almost always
my amazon merch designs that are
optimized for t-shirts which means when
i push to redbubble it's optimized for
t-shirts and i have my standard
not standard i have my default thumbnail
as the t-shirt
so it makes sense that i'm seeing a lot
of t-shirt sales also
it's surprising i see as many sticker
sales as i do but we know that redbubble
sells just a ton of stickers you know
they rank so well in google
search results you know even if i upload
something to be sold on a t-shirt
if redbubble thinks it matches they may
promote the product in a
you know paid clicked ad on google and
send it to the sticker version of my
design
also just wanted to say mask 3.6 percent
as you guys know
if you catch my redbubble reviews if
you're going to sell masks like sell
designs optimized for masks don't sell
vertically oriented
optimized for t-shirt designs and expect
to see a bunch of mask sales so i mean
i'm surprised i even got 3.6 percent of
my sales
as mask sales since as you guys know
t-shirt designs are pretty much oriented
the uh
what do they say portrait verse
landscapes t-shirt designs are portrait
mass design should be optimized
landscape
here's my royalty breakdown by product
even though i'm blocking the
far right side you it's a lightweight
hoodie and tank tops are behind me
and then glossy sticker but you can see
the ones in the lead are
stickers and classic t-shirts which if
you guys saw that in your like stickers
what i mean you know what everybody has
their own
approach to redbubble i personally like
to charge
a hundred percent plus markup
for stickers meaning if i sell a sticker
for two dollars
i want to make at least well i wouldn't
be selling it if i sell a stick
a sticker for four dollars and i have
100 markup then i should be keeping at
least two dollars
roughly and i think right now i've got
my stickers set to 125
markup so that's why even though
stickers by default don't pay as much
you can go in there you can manually
override
your um markup settings and you can
tweak them as much as you like i
typically recommend trying to get to
those you know i talked about pricing
psychology uh
i don't think it was last week i think
it was the week before on youtube
if you can reduce the left digit by one
you'll increase your conversion rate so
instead of selling for 20
flat sell at 19.99 you'll increase your
conversion rate so you can go in there
and you can uh
it's not fail proof but you can set your
produ pricing
royal what am i saying i'm saying you
can set your margins
by product type and aim to get as close
to
that you know those sort of numbers as
possible also before anybody asks for my
settings i've released them before
and redbubble changes the base costs all
the time so it's like i released them
everybody that video did great
everybody's appreciative
within like a month a bunch of them were
wrong that's why i don't really feel
like doing it again because
it'll be useful for like a week and then
people will be like wait this doesn't
this isn't getting
where you said it would go so that's why
i don't do it
all right traffic sources uh redbubble
again this is on your dashboard by the
way so you can grab this graph
you have to scroll all the way down to
the bottom but you can see that they
differentiate between
redbubble traffic as a traffic source
organic direct
social media and other uh and as you can
see must
as you can see much of my traffic comes
from direct
and they define direct as direct traffic
represents visitors that land directly
on your shop or product listings
by either typing your url into the
browser's address bar clicking on a
bookmark
or clicking on a link in an email or
message
so i'm guessing
that maybe that's redbubbles uh you know
and by the way i did a video talking
about how awesome redbubble's
retargeting campaigns are they're
retargeting
ad campaigns if you guys missed that
video i'll put a link right here it's
really good to
it's important it's not important to
understand because it whether you
understand it or not it's working for
you and for me
um but also somebody mentioned like
don't forget they do email campaigns as
well like dynamic email campaigns
because keep in mind like if they know
somebody's email they can send a dynamic
email to that person saying you were
viewing this product or you added this
product to cart come back and check out
uh and they can do that for free rel i
mean you know what i mean they're not
paying google
or some other ad network for that
retargeting ad they can do that in-house
so um i'm going to venture a guess that
when i see direct there
uh that most people don't have my
products bookmarked on their browser and
or memorizing those long urls so it's
probably email
in that case google analytics in case
anybody wanted to see
my statistics breakdown in the month of
september i had
1791 users 2064 sessions
uh pageviews 2764
and the number you probably care about
and this is honestly i set up e-commerce
tracking and google google analytics but
i don't think there's really an accurate
way of grabbing the
actual uh royalty that you get per sale
so it really more or less estimates it
which is why you see in google analytics
a uh
it doesn't line up with the number um
that i said at the beginning of the
the video for my overall profit so
somebody actually taught me how to set
this up
when i dropped a google analytics
integration video um
a month or two ago all right and if you
want to see my customer locations
the vast majority came from the united
states i've got a map here by the way
you can pull your
so if anybody wonders i don't know if
anybody actually cares but this is how i
do it so you can export your
sales information from redbubble they
give it to you so i think it's called
if you go to your dashboard and then it
is called sales history on the left-hand
side you can click that it'll export as
a csv
you can load the csv up into google
sheets you know i'm a google guy i got
my google pixel phone
like my google drive for my online
business for all my businesses
uh which reminds me i need to it's i'm
like a week late i need to send emails
to my web hosting clients because
i've been so busy it's the eighth
normally i do it on the first but
whatever
gotta do that as soon as i wrap this
video up um what you can pull it into
google drive and then you can
it's a spreadsheet right so you open up
in google sheets and then you can just
highlight the data
and i think it's like a format or insert
i'm not i don't have it open on my side
monitor here so i don't know why i keep
looking
it's like format or insert what is it
insert yeah insert and then chart
all right so highlight the data insert
chart and then it makes it super easy to
create these charts that i've been
showing you if they're
if they're not from the redbubble
dashboard i'm just doing it in google
sheets with my redbubble data exported
by the way before i build the
charts i also trim out the information
that is not
from september so anyways united states
led the way followed by canada
united kingdom germany switzerl uh
australia switzerland
and uh from there it was pretty much a
wash of uh japan korea netherlands spain
australia and
shizekia i suck i suck at geography all
right don't make fun of me
c-z-e-c-h-i-a shizekia sajekia czechia i
don't know
all right let's talk october really
quickly and what i'm planning on doing
this month
so it's turning fall right the weather's
turning
uh people are probably freaking out as
they get some seasonal allergies
thinking it might be more than that and
some of you guys may have more than that
um you know wishing everybody good
health as the seasons turn but also not
not to go crazy uh anyways as it turns
fall the leaves begin to turn and fall
out
you know people think like fall patterns
i don't know why my mind just starts
thinking of fall patterns you know you
got that like
orangish reddish yellowish color scheme
so that's where my mind goes
if you're wondering where i got these
this is just where my head went when i
thought what am i going to do for
october i was thinking like i'm going to
upload
some patterns and i'm not a great
graphic designer so like i always say
those you guys that are subscribed you
already know
that i trust people who are better than
me to do a better job than i would do
and so i'm willing to pay for graphics
and typically when i do this i try to
use them in creative ways and get more
bang for my buck anyways these graphics
you're seeing here if anybody's
wondering
i went to vexels v-e-x-e-l-s
and they have a bunch a very wide
selection of
premium graphics you know they're not
all patterns but they do have a lot of
patterns as well
and you can get creative with these you
can also sell these on uh
you know other products on other
platforms for instance like you could
flip these vertically and sell them as
amazon merch phone cases if you wanted
to for instance but also
there's a reason why i went down this
route i also wanted to just make a
recommendation because why not
uh you can sell patterns on the all over
print products on redbubble and keep in
mind
most people listing on redbubble are
doing what i'm doing which is designing
t-shirts primarily
you know and not all t-shirts most
t-shirt designs are not all over print
optimized so if you've got a nice
all over print optimized design just
throwing it out there
you guys saw earlier how i made over 20
profit on a single order even though it
was not a shower curtain
um you know be thinking of these harder
to sell
products that when you do sell they
command a higher price point
and a higher royalty so in this case
this duvet
comforter and shower curtains uh you're
you'd be making anywhere from 11
this is just using the default markups
by the way so you can control your
markup you can increase decrease
whatever
but anyways you can make between 11
profit
and 26 profit per sale so not bad
also i'm gonna be using uh all sunsets
you know they have a bunch they added a
bunch of halloween
style graphics so you know the way i
like to use all sunsets is i just like
to pair it with some text
and you know it's a nice easy way of
creating some
good looking high quality halloween
themed designs in the month of halloween
however someone said that
redbubble's fulfillment time it's been a
while since i ordered anything from
redbubble they said their fulfillment
times have been super slow
so it may already be a little too late
to be doing halloween themed
designs it may be time to set our sites
a little bit past halloween
if in fact the fulfillment times are as
bad as that person made it seem they
said it was like a month
so if that's the case people would not
be receiving their
halloween stuff in time for for the 31st
anyways guys just
by the way i'll have links in the
description if you want to check out all
sunsets for their halloween designs it's
like 27 bucks for an annual license
and vexels i don't have the pricing
memorized but uh
it's pretty it's on par with everything
else all right and then also last but
not least so
using the all sunset stuff i'm just
giving you my plan i'm thinking out loud
here
using them in conjunction with automate
pod i can pop in the graphics
in photopia or canva i already built a
csv file of halloween themed uh
what should i call it it just the text
that you would pair with the designs to
make a bunch of t-shirts
a lot of them are slanted towards it
being not just general halloween but
halloween 2020
so that i can carve out a little bit of
like a newer niche with less competition
so even if i can't sell them on
redbubble i'll definitely be selling
them on amazon merch for instance
and you know i use all sunsets in
conjunction and really any pre-made
graphic from vex tools whatever
in conjunction with automate pod it will
switch in the variable text
automate downloads as well so i can
crank out 50 designs at a time
swap in the graphics swap out another
graphic or swap out swap in a new one et
cetera just run it generate a couple
hundred halloween designs
and that's it all right guys cool thank
you for staying till the end this went a
little bit longer than i thought it
would but you know i like to ramble
sometimes
i hope you guys have a good night if you
want to do me a favor hit that like
button let the youtube algorithm know
that you like this video that would be
appreciated if you want to subscribe
that would also be much appreciated but
i'll see you guys tomorrow
passive income school is open enroll now
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thank you
[Music]
you