what's up guys welcome to etsy print on
demand shop reviews episode 35 we've got
a banger of a shop to review and that
shop is paper emporium co they've done
almost 26 000 sales i'm sure by the time
you guys see this video they'll probably
be above 26 000 and uh yeah they
basically are selling a lot of prints
except instead of doing like digital
files my understanding is that it looks
like they are actually
um you know their their mockups look
like they would be a digital file mockup
but it looks like they actually are
doing delivery of the physical printed
product itself as well so i can't wait
to see their shop and see if we can
learn anything that maybe we can apply
to our own etsy businesses why don't we
get started
[Music]
all right here we are at the paper
emporium co i will of course drop a link
in the description so you can check out
the shop yourself
uh so first thing i noticed is that like
their banner is kind of hard to read it
looks like a low quality image um not
that it really matters all that much
like i can still read it but it's just
funny that the paper uh the paper you
know
theme and the text over top of it is
like kind of poor contrast and looks
like it's a low resolution being
stretched but not that bad it really
matters
uh let's see personalized paper goods
and stationery that is their shop theme
they got the star cellar their
announcement is new designs added uh so
that's kind of funny it doesn't seem
like they've really gone and spent that
much time on like actually the actual
like etsy shop aspect of running their
business which honestly is how i go
about being on etsy i never spent that
long on trying to make my shop look cool
i typically just kind of i i assumed
most customers that were buying for me
were going doing the search find buy
like search click in search results
check out like not actually checking out
my shop you know what i mean that was
just my personal take on it though i
know some other people have success
bringing people to their shop and you
know i actually had somebody reach out
to me earlier this week that was saying
that uh but they have i think four or
five etsy shops i think said five
and they said that they theme each of
their shops and that in turn leads to a
lot more visibility on the actual shop
itself that you know that's this page
right
because i don't think the shops
themselves actually really get indexed
in search results like i know you can
find them in search results or at least
i think you can i know you can type the
shop name into search and get here but
anyways
so let's see what they got going on
first and foremost they are running a
sale 15 off
it always looks good to run a sale i
wouldn't imagine why you wouldn't run a
sale
they also offer free shipping which
looks really good and now that i'm
thinking about it like if you're selling
okay actually no you know what because
we're gonna have to take a close look at
some of their
uh their prints actually this is genius
look at the first one in their shop i
wonder if this is their best seller
uh it's literally just special date
wedding date memory
personalized milestone oh man it's so
smart to sell something like this um and
the fact that they can actually deliver
the physical product uh sets them apart
because
you know look at this so we click select
a size
and what's the first thing you see
digital file okay so some people are
ordering just the digital file and
they're paying almost ten dollars for
for what you know what i mean for
something that probably took them two
minutes like a skilled graphic designer
probably took two minutes to design this
uh beyond that you can
actually just select the design itself
that you would like to purchase all
right they have a little label
underneath each one saying which design
number it is
and all of these are probably just
templates that they stored on the back
end
by the way guys if you missed my
my designs tutorial earlier this week
definitely check that out i can link to
it in the description for you
because man it's going to show you how
to get your etsy digital print business
started
and it's software that like is just it's
so good i like i kept saying in the
tutorial it's going to blow your mind
when you see when you bring all of it
together and you see the potential that
is packed into it okay so you don't want
to miss that it's free on my channel so
here you can see though that they are
charging various amounts
based both on i guess design and by
size of print
so you can select the size there and
then you can also
select which design you want down here
okay
so that's interesting though and i love
that they do the digital file as well
because every time they see a digital
order come in they're probably just like
high-fiving each other
because that's like easy easy easy you
don't have to print anything you have to
ship anything etc uh you know and
they're offering free shipping too so
anytime you're able to weasel your way
into offering free shipping on a design
a digital file you know that's that's a
win-win for you
and i don't think we can actually do
that if
in etsy when you create a listing you
have to say if it's a physical product
or a digital if you put digital i doubt
you can put
free shipping on there because it
wouldn't make any sense
um yeah so they're obviously doing
really well other people want this six
people have it in their carts star
seller free shipping us brilliant let's
check out their
description here and see if there's
anything we can learn from
i kind of like this theme look how they
type their description they have like a
space between each letter that's really
i think it looks pretty sharp actually
especially like for like what i call the
etsy vibe
for lack of a better term the etsy vibe
you know where it has that handmade
homemade feel
i think this actually looks really nice
and it looks it works well with the etsy
theme you know the etsy font that we
don't have any control over so i think
that looks good someone note that to
myself that i like the way that looks
uh you know so in here they have
description they have
customization
the paper information on the paper that
they print on sizes
looking for another size just send us a
message so they can customize it
shipping
delivery
additional notes etc uh really you know
look it's a good looking listing guys it
doesn't hurt that they have the star
seller accolade as well with 26 000
sales and average five-star review i
mean of course you know that also never
hurt anybody um but guys you know start
today and who knows where you'll be in
five years right you may have more sales
than paper emporium code but you got to
get started right
what else do they got going on on their
shop
a lot of nice little designs here i mean
let's check out some more of these
designs also these this is what i want
this is what made me want to review this
shop guys
so anybody that did catch my my designs
review uh or not not the review the
interview with curtis uh the owner of my
designs
he mentioned that they do have plans to
do something like this where it's
multiple
wall prints you know that go together um
i think there's a better example on here
of these let me see if i can find one
because this is what really okay yeah so
i don't know if they're doing what
curtis described
curtis had said that like
he envisions that in the future the my
design software will be able to take
like one image and kind of clip it into
the multiple
um
graphics
basically for us so instead of that
being a manual process you know what i
mean we'll just put it in the software
and it'll go you know clip one clip to
clip three
whereas like all the ones on the paper
emporium do look like they're individual
images that still look great if you were
to stand them next to each other and
what not um by the way again they have
some kick-ass mock-ups your mock-ups
guys that is your bread and butter on
etsy so definitely don't hesitate to
spend a little extra time making sure
your mock-ups are good
or use my designs honestly if you're
selling digital prints at least because
their mock-up system is amazing and i
certainly have my preferences for how i
like to make them look and i can do it
pretty much all in bulk
so it's just really nice
all right so we've got those
uh what else we have here more dates
special wedding dates actually this is
the one we looked at before
uh custom star map print couples special
date so you can see the theme of this
shop and it fits right into the etsy
theme if you ask me anyways you know
couple special dates wedding
anniversary
valentine's day etc right they're just
honestly getting indexed on these
keywords when men when women need a gift
idea they're like oh let me go to etsy
and search for
a wedding gift idea and then boom custom
star map print now i'm guessing that
most of the people that buy from this
shop don't set out to buy
a custom star map
themed for you know them and their
significant other that's just me
guessing i don't know for sure but to me
it's
you know
me and marielle would probably call this
kind of cheesy i'm just being honest
like
we we
it's just not our thing i guess um so i
i can't imagine that we would ever set
out and be like oh yeah this is what we
want you know hanging on the wall um
it's not our bag you know not our cup of
tea but a obviously they're doing really
well selling them so i'm not hating
either on people that do want something
like this uh when i look at this i just
think of it from the seller perspective
i i would never buy this honestly but
that's just me um anyways what else we
have here custom star map print they're
doing doubles though okay that's pretty
cool
uh
again this is just really to borrow
ideas to expand our minds for like what
we can sell because hey we may not be
able to do the digital print side of
things right now i mean who knows what's
going to change in the future
um when i say digital print sorry i
meant physical print but we can
certainly sell the digital files right
now so hey having a digital file selling
for 13.22
sign me up for that all day okay i love
this idea now all of a sudden i'm a big
fan whatever i said earlier about not
wanting these on my wall hey
you know what i'll put it on the wall if
i can sell these at 13 22 cents i will
throw three of them up on my wall while
i sell them all day because yeah we're
here doing e-commerce for the money
right so if this is what people want
then this is what the people shall get
i'm going to start selling these i mean
i'm just being kind of sarcastic here
but i love the idea so like where can we
expand this to if our target audience is
you know newlyweds you know getting a
wedding gift etc maybe they just bought
a home so new home type thing uh you
know this is something i'm going to
continue to look into i'm excited to see
you know what else is out there uh
hopefully we can learn together if you
guys have any good ideas by the way let
me know in the comments below i'd love
to learn from you if you have any cool
ideas for digital prints also again the
enabling like personalization i think is
a great idea
for these digital prints if you have the
ability to personalize them especially
if you're going to charge you know
or you know what i mean like if you're
gonna if you're gonna offer
personalization make sure you're
charging a premium and not just doing it
for like two dollars
uh guys i think that's about it that's
all you know that i think we should
cover here with the paper emporium co if
you guys want to check it out again
links in the description guys thank you
for watching please like please
subscribe and i will see you guys
tomorrow
[Music]