>>> THE CDC REPORTS THAT 14% OF
ADULTS IN THE UNITED STATES NOW
SMOKE CIGARETTES.
IN 1965, THAT NUMBER WAS 42%.
THERE IS A NEW CONCERN FOR YOUNG
PEOPLE.
THE SURGEON GENERAL CALLS IT
EPIDEMIC.
WITH COMPANIES LIKE JUUL ACCUSED
OF TARGETING TEENAGERS WITH
THEIR MARKETING.
JUUL ANNOUNCED UNDER PRESSURE IT
WOULD STOP SELLING FRUIT FLAVOR
VARIETIES OF IS E-CIGARETTES.
MORGAN LOOKS AT THE RISE AND THE
FUTURE OF VAPING.
>> UNKNOWN SICKNESS IS AFFECTING
YOUNG PEOPLE.
>> THEY SAY WHERE THEY SMOKE,
THERE IS FIRE.
>> THESE ARE YOUNG PATIENTS WHO
END UP HAVING A WHOLE RANGE OF
SYMPTOMS.
>> Reporter: EVEN WITHOUT SMOKE,
THIS FIRE IGNITED A PUBLIC
HEALTH CRISIS.
>> DO WE HAVE AN ENTIRELY NEW
GENERATION OF KIDS ADDICTED TO
AC
NICOTINE?
28% OF HIGH SCHOOLERS USE
E-CIGARETTES OR WHAT'S KNOWN AS
VAPING.
THAT MORE THAN TWICE AS MANY WHO
USED TWO YEARS AGO.
>> Reporter: ELECTRONIC
CIGARETTES OR E-CIGARETTES, HEAT
NICOTINE INTO SUBSTANCES AOROSAL
THAT CAN BE DEEP INTO THE LUNGS.
IT COULD HAVE DISASTER EFFECT OF
THE TEEN'S BRAIN.
>> CTHEY'RE HAVING TROUBLE IN
SCHOOL AND THEY'RE ANGRY AND
IRRITABLE ALL THE TIME.
>> Reporter: JUUL HAS BECOME
ENEMY NUMBER ONE.
>> JUUL SENT A REPRESENTATIVE TO
TALK TO OUR KIDS ABOUT ITS
PRODUCT.
>>
>> Reporter: THE CON--
>> I AM SORRY, I DON'T HAVE A
COPY OF THAT DOCUMENT.
>> Reporter: JUUL DENIES IT EVER
TARGETED TEENS AND TELLS NBC
NEWS IT IS TAKING AGGRESSIVE
ACTION TO REDUCE VAPING.
>> SOME TEENS ARE NOT BUYING IT.
>> Reporter: RIDING A WAVE OF
YOUTH ACTIVISM BILATERALLYING
OUTSIDE OF JUUL'S WASHINGTON
D.C. OFFICE.
>> I WANT TO HOLD THEM
ACCOUNTABLE FOR THE DAMAGES THEY
HAVE DONE TO ME AND ALL OF MY
FRIENDS.
>> Reporter: HOW MANY OF YOU
HAVE VIDEAPED.
>> MY LUNGS STARTED FAILING.
>> THE SCARIEST THING IN THE
WORLD IS WHEN YOUR DOCTOR LOOKS
AT YOU AND SAYS I DON'T KNOW
WHAT'S WRONG WITH YOU.
>> Reporter: TO TAKE ON WHAT
THEY CALL BIG TOBACCO 2.0.
TRUE IT HAS HELPED DRAMATICALLY
REDUCE THE YOUTH MARKETING RATE.
>> Reporter: NOW FACING THE SAME
ENEMY IN A DIFFERENT PACKAGE.
>> HOW DID YOU DO IT?
>> YOU DON'T TELL YOUNG PEOPLE
WHAT TO DO OR YOU DON'T ACT LIKE
THEIR PARENTS OR TEACHERS, YOU
>> Reporter: EMPOWERING THEM ALL
THE WAY TO CAPITOL HILL.
THESE TEENS MAKING WITH
LAWMAKERS TO MAKE THE CASE
AGAINST E-CIGARETTES.
>> I THINK IT WENT REALLY WELL.
>> Reporter: IS IT ENOUGH TO
CREATE REAL CHANGE?
PIPER JOHNSON HOPES SO.
>> WELL, I AM SICK AND TIRED OF
BIG CORPORATIONS USING MY
ADDICTION AND PREYING ON ME
BECAUSE WE ARE FIGHTING FOR OUR
LIVES AT THIS POINT.
>> A BIG ISSUE WITH A LOT OF
FAMILY GRAPPLING WITH THESE
STUFF.
YOU CAN FORGIVE THESE KIDS NOT
KNOWING WHAT THEY ARE GETTING
INTO LIKE A LOT OF TEENAGERS GOT
FLAVORS LIKE GUMMY BEAR OR
COTTON CANDY.
>> 63% OF JUUL USERS DON'T
REALIZE IT CONTAINS THE DRUGS.
M
>> IT FEELS LIKE A FUN THING
THEY WERE DOING WITH A G